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Fragrances in Italy, Euromonitor International

  • June 2014
  • -
  • Euromonitor International
  • -
  • 34 pages

Overall, current value sales of fragrances in Italy declined by 1% during 2013, although the favourable performance of premium fragrances helped to prevent steeper declines. Towards the end of the review period, the leading manufacturers of fragrances in Italy continuously sought to invest in communications and advertising activity and these companies clearly focused their efforts on increasing the visibility of their leading fragrance brands at retail level. However, the category seems to have...

Euromonitor International’s Fragrances in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Fragrances in Italy, Euromonitor International
FRAGRANCES IN ITALY
Euromonitor International
June 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Fragrances by Category: Value 2008-2013
Table 2 Sales of Fragrances by Category: % Value Growth 2008-2013
Table 3 NBO Company Shares of Fragrances: % Value 2009-2013
Table 4 LBN Brand Shares of Fragrances: % Value 2010-2013
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2010-2013
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2010-2013
Table 7 Forecast Sales of Fragrances by Category: Value 2013-2018
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2013-2018
L'Oreal Italiana Saipo SpA in Beauty and Personal Care (italy)
Strategic Direction
Key Facts
Summary 1 L'Oreal Italiana Saipo SpA: Key Facts
Summary 2 L'Oreal Italiana Saipo SpA: Operational Indicators
Company Background
Production
Summary 3 L'Oreal Italiana Saipo SpA: Production Statistics 2013
Competitive Positioning
Summary 4 L'Oreal Italiana Saipo SpA: Competitive Position 2013
Procter and Gamble Italia SpA in Beauty and Personal Care (italy)
Strategic Direction
Key Facts
Summary 5 Procter and Gamble Italia SpA: Key Facts
Summary 6 Procter and Gamble Italia SpA: Operational Indicators
Company Background
Production
Summary 7 Procter and Gamble Italia SpA: Production Statistics 2013
Competitive Positioning
Summary 8 Procter and Gamble Italia SpA: Competitive Position 2013
Unilever Italia SpA in Beauty and Personal Care (italy)
Strategic Direction
Key Facts
Summary 9 Unilever Italia SpA: Key Facts
Company Background
Production
Summary 10 Unilever Italia SpA: Production Statistics 2013
Competitive Positioning
Summary 11 Unilever Italia SpA: Competitive Position 2013
Executive Summary
Negative Economic Environment Has A Negative Impact on Beauty and Personal Care
Strong Price Competition Influences Value Growth
Private Label Continues To Rise
New Retail Channels Are Gaining Value Share
Future Performance Still Unsure
Key Trends and Developments
the Economic Crisis Continues To Influence the Beauty and Personal Care Industry
the Retail Distribution Channels for Beauty and Personal Care Change and Evolve
the Growing Focus on Sustainability Leads To More Attention Being Paid To Packaging
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2008-2013
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Sources
Summary 12 Research Sources












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