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Ready Meals in Denmark

  • October 2016
  • -
  • Euromonitor International
  • -
  • 38 pages

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Convenient food solutions are becoming increasingly important in packaged food in general. In 2016, this trend was especially apparent in ready meals. Danish consumers lead increasingly busy lifestyles, with full-time work and a number of leisure time activities, which leaves little time to prepare dinner from scratch. Over the review period, Danish consumers’ perception of ready meals as a good alternative to home-cooked dinners has slowly changed. Ready meals used to suffer from the notion of...

Euromonitor International’s Ready Meals in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ready Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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