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Ready Meals in Denmark

  • November 2015
  • -
  • Euromonitor International
  • -
  • 35 pages

Ready meals products have traditionally been regarded as unhealthy due to their high content of additives and preservatives, and Danish consumers in general preferred homemade dishes to ready-made ones. However, this perception is slowly changing. An increasing number of Danes active lifestyles with work and leisure activities that leave little time to prepare a dinner from scratch every day. At the same time, more manufacturers aim to satisfy consumer demand for high-quality and yet convenient...

Euromonitor International’s Ready Meals in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ready Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Ready Meals in Denmark
READY MEALS IN DENMARK
Euromonitor International
November 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ready Meals by Category: Volume 2010-2015
Table 2 Sales of Ready Meals by Category: Value 2010-2015
Table 3 Sales of Ready Meals by Category: % Volume Growth 2010-2015
Table 4 Sales of Ready Meals by Category: % Value Growth 2010-2015
Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2010-2015
Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2010-2015
Table 7 NBO Company Shares of Ready Meals: % Value 2011-2015
Table 8 LBN Brand Shares of Ready Meals: % Value 2012-2015
Table 9 Distribution of Ready Meals by Format: % Value 2010-2015
Table 10 Forecast Sales of Ready Meals by Category: Volume 2015-2020
Table 11 Forecast Sales of Ready Meals by Category: Value 2015-2020
Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2015-2020
Coop Danmark A/S in Packaged Food (denmark)
Strategic Direction
Key Facts
Summary 1 Coop Danmark A/S: Key Facts
Summary 2 Coop Danmark A/S: Operational Indicators
Competitive Positioning
Summary 3 Coop Danmark A/S: Competitive Position 2015
Dagrofa Aps in Packaged Food (denmark)
Strategic Direction
Key Facts
Summary 4 Dagrofa ApS: Key Facts
Summary 5 Dagrofa ApS: Operational Indicators
Internet Strategy
Private Label
Summary 6 Dagrofa ApS: Private Label Portfolio
Competitive Positioning
Summary 7 Dagrofa ApS: Competitive Position 2015
Dansk Supermarked A/S in Packaged Food (denmark)
Strategic Direction
Key Facts
Summary 8 Dansk Supermarked A/S: Key Facts
Summary 9 Dansk Supermarked A/S: Operational Indicators
Competitive Positioning
Summary 10 Dansk Supermarked A/S: Competitive Position 2015
Executive Summary
Premiumisation and Health and Wellness Drive Growth in 2015
New Private Label Lines Impact 2015
Major Players Continue To Dominate As Small Manufacturers Gain Value Share
Discounters Takes Value Share From Other Retail Channels
Packaged Food Expected To Grow Further Over the Forecast Period
Key Trends and Developments
Premiumisation and Exotic Flavours To Maintain Consumer Interest
Consumers' Busier Lifestyles Call for More Convenient Packaged Food Options
Health and Wellness Remains A Key Factor in Packaged Food in 2015
Private Label Continues Expanding in 2015
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
Table 18 Sales of Packaged Food by Category: Volume 2010-2015
Table 19 Sales of Packaged Food by Category: Value 2010-2015
Table 20 Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 21 Sales of Packaged Food by Category: % Value Growth 2010-2015
Table 22 GBO Company Shares of Packaged Food: % Value 2011-2015
Table 23 NBO Company Shares of Packaged Food: % Value 2011-2015
Table 24 LBN Brand Shares of Packaged Food: % Value 2012-2015
Table 25 Penetration of Private Label by Category: % Value 2010-2015
Table 26 Distribution of Packaged Food by Format: % Value 2010-2015
Table 27 Distribution of Packaged Food by Format and Category: % Value 2015
Table 28 Forecast Sales of Packaged Food by Category: Volume 2015-2020
Table 29 Forecast Sales of Packaged Food by Category: Value 2015-2020
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 11 Research Sources












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