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Beer in Denmark, Euromonitor International

  • June 2014
  • -
  • Euromonitor International
  • -
  • 54 pages

2013 was an eventful year for the beer industry in Denmark. After several years of declining volume sales of beer, 2013 displayed the most positive growth on this side of the millennium and is furthermore only the second time beer volume sales increased in the last 15 years. The majority attributes the upturn in volume sales to the lowering of excise duty levels by 15% in July 2013, making Danish beer more competitive against the alluring border trade in Germany which based on estimations by...

Euromonitor International's Beer in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Beer in Denmark, Euromonitor International
BEER IN DENMARK

June 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Table 1 Beer: Total Volume Sales - Off-Trade Vs On-Trade 2008-2013
Table 2 Danish Microbreweries % Share of Total Beer Sales 2007-2012
Production, Imports and Exports
Table 3 Danish Beer Internationalisation 2004-2012
Table 4 Beer Total Volume Sales - Imports vs Domestic 2004-2012
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2013
Table 5 Number of Breweries 2009-2013
Category Data
Table 6 Sales of Beer by Category: Total Volume 2008-2013
Table 7 Sales of Beer by Category: Total Value 2008-2013
Table 8 Sales of Beer by Category: % Total Volume Growth 2008-2013
Table 9 Sales of Beer by Category: % Total Value Growth 2008-2013
Table 10 Sales of Beer by Off-trade vs On-trade: Volume 2008-2013
Table 11 Sales of Beer by Off-trade vs On-trade: Value 2008-2013
Table 12 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 13 Sales of Beer by Off-trade vs On-trade: % Value Growth 2008-2013
Table 14 GBO Company Shares of Beer: % Total Volume 2009-2013
Table 15 NBO Company Shares of Beer: % Total Volume 2009-2013
Table 16 LBN Brand Shares of Beer: % Total Volume 2010-2013
Table 17 Production, Imports and Exports of Beer: Total Volume 2007-2012
Table 18 Imports of Beer by Country of Origin: Total Volume 2007-2012
Table 19 Imports of Beer by Country of Origin: Total Value 2007-2012
Table 20 Exports of Beer by Country of Destination: Total Volume 2007-2012
Table 21 Exports of Beer by Country of Destination: Total Value 2007-2012
Table 22 Forecast Sales of Beer by Category: Total Volume 2013-2018
Table 23 Forecast Sales of Beer by Category: Total Value 2013-2018
Table 24 Forecast Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 25 Forecast Sales of Beer by Category: % Total Value Growth 2013-2018
Harboes Bryggeri A/S in Alcoholic Drinks (denmark)
Strategic Direction
Key Facts
Summary 2 Harboes Bryggeri A/S: Key Facts
Summary 3 Harboes Bryggeri A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Harboes Bryggeri A/S: Competitive Position 2013
Royal Unibrew A/S in Alcoholic Drinks (denmark)
Strategic Direction
Key Facts
Summary 5 Royal Unibrew A/S: Key Facts
Summary 6 Royal Unibrew A/S: Operational Indicators
Company Background
Production
Summary 7 Royal Unibrew A/S: Production Statistics 2013
Competitive Positioning
Summary 8 Royal Unibrew A/S: Competitive Position 2013
Executive Summary
Light at the End of the Tunnel
Beer Is Revived Once More
Domestic Giants Continue To Dominate
the Strive for Everyday Luxury Boosts On-trade
Economic Stabilisation Leads To A Brighter Outlook
Key Trends and Developments
Alcohol Consumption Among Young People Is Declining
Cross-border Trade Is Growing
Table 26 Cross-border, Private Imports, Contraband and Parallel Trade in Denmark 2007-2012
Consumer Preference of Alcoholic Drinks Impacts Sales
Key New Product Launches
Table 27 Key New Product Developments Beer 2007-2013
Summary 9 Key New Product Developments 2013 Beer by Different ABV
Summary 10 Key New Product Developments 2013
Market Background
Legislation
Table 28 Number of On-trade Establishments by Type 2008-2013
Taxation and Duty Levies
Table 29 Taxation and Duty Levies on Alcoholic Drinks 2013
Table 30 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2013
Table 31 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2013
Table 32 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2013
Table 33 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2013
Table 34 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2013
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 35 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013
Market Data
Table 36 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
Table 41 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
Table 42 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
Table 43 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
Table 44 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 46 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Definitions
Published Data Comparisons
Sources
Summary 11 Research Sources












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