Table of Contents
2013 was an eventful year for the beer industry in Denmark. After several years of declining volume sales of beer, 2013 displayed the most positive growth on this side of the millennium and is furthermore only the second time beer volume sales increased in the last 15 years. The majority attributes the upturn in volume sales to the lowering of excise duty levels by 15% in July 2013, making Danish beer more competitive against the alluring border trade in Germany which based on estimations by...
Euromonitor International's Beer in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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