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Spirits in Denmark, Euromonitor International

  • June 2014
  • -
  • Euromonitor International
  • -
  • 50 pages

The same trend that was evident during the second part of the review period remained in 2013 as sales of spirits continued to increase in volume terms. In 2013, total volume sales of spirits increased by 2% to reach 16.7 million litres. The relatively higher tax imposed on other alcoholic drinks (wine) stimulated their unit price to grow. Since consumers in Denmark demonstrate high levels of price sensitivity, they shift their alcohol preferences to other areas which are less expensive. Since...

Euromonitor International's Spirits in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Spirits in Denmark, Euromonitor International
SPIRITS IN DENMARK

June 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch and Dark and White Rum Whisky Price Band Methodology
Summary 1 Benchmark Brands 2013
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2008-2013
Table 2 Sales of Spirits by Category: Total Value 2008-2013
Table 3 Sales of Spirits by Category: % Total Volume Growth 2008-2013
Table 4 Sales of Spirits by Category: % Total Value Growth 2008-2013
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2008-2013
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2008-2013
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2008-2013
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2008-2013
Table 10 Sales of White Rum by Price Platform: % Total Volume 2008-2013
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2008-2013
Table 12 Sales of Gin by Price Platform: % Total Volume 2008-2013
Table 13 Sales of Vodka by Price Platform: % Total Volume 2008-2013
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2008-2013
Table 15 GBO Company Shares of Spirits: % Total Volume 2009-2013
Table 16 NBO Company Shares of Spirits: % Total Volume 2009-2013
Table 17 LBN Brand Shares of Spirits: % Total Volume 2010-2013
Table 18 Production, Imports and Exports of Spirits: Total Volume 2007-2012
Table 19 Imports of Spirits by Country of Origin: Total Volume 2007-2012
Table 20 Imports of Spirits by Country of Origin: Total Value 2007-2012
Table 21 Exports of Spirits by Country of Destination: Total Volume 2007-2012
Table 22 Exports of Spirits by Country of Destination: Total Value 2007-2012
Table 23 Production, Imports and Exports of Brandy and Cognac: Total Volume 2007-2012
Table 24 Production, Imports and Exports of Rum: Total Volume 2007-2012
Table 25 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2007-2012
Table 26 Production, Imports and Exports of Whiskies: Total Volume 2007-2012
Table 27 Production, Imports and Exports of Gin: Total Volume 2007-2012
Table 28 Production, Imports and Exports of Vodka: Total Volume 2007-2012
Table 29 Forecast Sales of Spirits by Category: Total Volume 2013-2018
Table 30 Forecast Sales of Spirits by Category: Total Value 2013-2018
Table 31 Forecast Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 32 Forecast Sales of Spirits by Category: % Total Value Growth 2013-2018
Cult A/S in Alcoholic Drinks (denmark)
Strategic Direction
Key Facts
Summary 2 Cult A/S: Key Facts
Summary 3 Cult A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Cult A/S: Competitive Position 2013
Executive Summary
Light at the End of the Tunnel
Beer Is Revived Once More
Domestic Giants Continue To Dominate
the Strive for Everyday Luxury Boosts On-trade
Economic Stabilisation Leads To A Brighter Outlook
Key Trends and Developments
Alcohol Consumption Among Young People Is Declining
Cross-border Trade Is Growing
Table 33 Cross-border, Private Imports, Contraband and Parallel Trade in Denmark 2007-2012
Consumer Preference of Alcoholic Drinks Impacts Sales
Key New Product Launches
Table 34 Key New Product Developments Beer 2007-2013
Summary 5 Key New Product Developments 2013 Beer by Different ABV
Summary 6 Key New Product Developments 2013
Market Background
Legislation
Table 35 Number of On-trade Establishments by Type 2008-2013
Taxation and Duty Levies
Table 36 Taxation and Duty Levies on Alcoholic Drinks 2013
Table 37 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2013
Table 38 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2013
Table 39 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2013
Table 40 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2013
Table 41 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2013
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 42 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013
Market Data
Table 43 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
Table 44 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
Table 45 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
Table 46 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
Table 47 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
Table 48 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
Table 49 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
Table 51 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 52 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 53 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 54 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Definitions
Published Data Comparisons
Sources
Summary 7 Research Sources












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