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Bleach in France, Euromonitor International

  • May 2014
  • -
  • Euromonitor International
  • -
  • 21 pages

Two main factors impeded volume sales of bleach in 2013. On the one hand, the advent of products using more eco-friendly, biodegradable ingredients, such as citrus, sodium bicarbonate, black soap and white vinegar, led to a growing number of consumers shifting their demand to modern and more ecological alternatives. On the other hand, classic bleach continued to suffer from its old-fashioned image and increasing fears associated with the health risks of using bleach. Although volume sales...

Euromonitor International's Bleach in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Bleach in France, Euromonitor International
BLEACH IN FRANCE
Euromonitor International
May 2014

LIST OF CONTENTS AND TABLES


Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Bleach by type: % value analysis 2008-2013
Table 2 Sales of Bleach: Value 2008-2013
Table 3 Sales of Bleach: % Value Growth 2008-2013
Table 4 NBO Company Shares of Bleach: % Value 2009-2013
Table 5 LBN Brand Shares of Bleach: % Value 2010-2013
Table 6 Forecast Sales of Bleach: Value 2013-2018
Table 7 Forecast Sales of Bleach: % Value Growth 2013-2018
Henkel France SA in Home Care (france)
Strategic Direction
Key Facts
Summary 1 Henkel France SA: Key Facts
Summary 2 Henkel France SA: Operational Indicators
Company Background
Production
Summary 3 Henkel France SA: Production Statistics 2013
Competitive Positioning
Summary 4 Henkel France SA: Competitive Position 2013
Executive Summary
Home Care Generates Value Growth and Stable Volume Sales in 2013
Compaction Gains Momentum in Home Care
Henkel France Challenges Procter and Gamble's Lead in Laundry Detergents
Drive-through Platforms See Bullish Growth
New EU Regulation on Biocides Becomes Enforceable in France
Key Trends and Developments
Compaction Gains Momentum in Home Care in France
the "drive-through" Distribution Revolution in France
EU Regulations Bolster the Focus on Health, Safety and the Environment
Market Indicators
Table 8 Households 2008-2013
Market Data
Table 9 Sales of Home Care by Category: Value 2008-2013
Table 10 Sales of Home Care by Category: % Value Growth 2008-2013
Table 11 NBO Company Shares of Home Care: % Value 2009-2013
Table 12 LBN Brand Shares of Home Care: % Value 2010-2013
Table 13 Penetration of Private Label in Home Care by Category: % Value 2008-2013
Table 14 Distribution of Home Care by Format: % Value 2008-2013
Table 15 Distribution of Home Care by Format and Category: % Value 2013
Table 16 Forecast Sales of Home Care by Category: Value 2013-2018
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2013-2018
Definitions
Sources
Summary 5 Research Sources












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