1. Market Research
  2. > Beverage
  3. > Soft Drink Market Trends
  4. > RTD Tea in Turkey

RTD Tea in Turkey

  • February 2016
  • -
  • Euromonitor International
  • -
  • 35 pages

In 2015, RTD tea continued to register strong double digit volume and current value growth. The main trend remained the high rate of young consumers in the country who opt for RTD tea over carbonates and juice concentrates as a refreshing drink. RTD tea is consumed throughout the year but mostly during the hot summer months. Additionally, the household penetration of RTD tea is increasing rapidly with manufacturers targeting families, positioning RTD tea as a drink to be consumed with meals and...

Euromonitor International’s RTD Tea in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

RTD Tea in Turkey
RTD TEA IN TURKEY
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2010-2015
Table 2 Off-trade Sales of RTD Tea by Category: Value 2010-2015
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2010-2015
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2010-2015
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume Breakdown 2010-2015
Table 6 Leading Flavours for Off-trade RTD Tea: % Volume 2010-2015
Table 7 NBO Company Shares of Off-trade RTD Tea: % Volume 2011-2015
Table 8 LBN Brand Shares of Off-trade RTD Tea: % Volume 2012-2015
Table 9 NBO Company Shares of Off-trade RTD Tea: % Value 2011-2015
Table 10 LBN Brand Shares of Off-trade RTD Tea: % Value 2012-2015
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 12 Forecast Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 14 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Aroma Bursa Meyva Sulari Ve Gida San As in Soft Drinks (turkey)
Strategic Direction
Key Facts
Summary 1 Aroma Bursa Meyva Sulari ve Gida San as: Key Facts
Competitive Positioning
Summary 2 Aroma Bursa Meyva Sulari ve Gida San as: Competitive Position 2015
Cay Isletmeleri Genel Müdürlügü in Soft Drinks (turkey)
Strategic Direction
Key Facts
Summary 3 Cay Isletmeleri Genel Müdürlügü: Key Facts
Summary 4 Cay Isletmeleri Genel Müdürlügü: Operational Indicators
Competitive Positioning
Summary 5 Cay Isletmeleri Genel Müdürlügü: Competitive Position 2015
Dimes Gida San Ve Ticaret As in Soft Drinks (turkey)
Strategic Direction
Key Facts
Summary 6 Dimes Gida San ve Ticaret AS: Key Facts
Competitive Positioning
Summary 7 Dimes Gida San ve Ticaret AS: Competitive Position 2015
Executive Summary
Soft Drinks Is Set To Register Double Digit Current Value Growth in 2015
Increased Urbanisation and the Young Population of the Country Drive Growth
Multinational Companies Increase Their Sales Share
New Product Launches Differentiate in Terms of Flavour and Packaging
Over the Forecast Period, Lower Overall Volume Growth Is Expected Compared To the Review Period
Key Trends and Developments
the Average Unit Price of Soft Drinks was A Major Driver of Growth in 2015
the Demand for Health and Wellness Products Is Rising
Product Launches and Advertisements Take National Values Into Account
Market Data
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 16 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 24 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 25 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 26 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Table 27 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
Table 28 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
Table 29 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 30 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 35 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2010-2015
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2010-2015
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 42 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 43 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 46 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
Table 47 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Appendix
Fountain Sales in Turkey
Definitions
Sources
Summary 8 Research Sources












View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
Quarterly Beverage Tracker First Quarter 2016: West Europe; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages

Quarterly Beverage Tracker First Quarter 2016: West Europe; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages

  • $ 12 400
  • Industry report
  • May 2016
  • by Canadean Ltd

Summary Easter fell in Q1 this year and was expected to boost consumption, however it was not a notable increase as was expected. The exit of the United Kingdom from the EU has cast a shadow of uncertainty ...

U.S. Ready-to-Drink Tea through 2020

U.S. Ready-to-Drink Tea through 2020

  • $ 4 995
  • Industry report
  • September 2016
  • by Beverage Marketing

This report by Beverage Marketing Corp. READY TO GO. This report from Beverage Marketing Corporation examines the total U.S. tea market with a focus on ready-to-drink tea. It provides data on regional ...

Europe Ready-to-Drink (RTD) Coffee Market - Growth, Trends and Forecasts (2015-2020)

Europe Ready-to-Drink (RTD) Coffee Market - Growth, Trends and Forecasts (2015-2020)

  • $ 3 850
  • Industry report
  • August 2016
  • by Mordor Intelligence LLP

The European Ready-to-Drink (RTD) Coffee Market was valued at USD 1.576 billion in 2015, and is expected to grow at a CAGR of 2.4% and mature into a USD 1.772 billion market by 2020. It is a recently developed ...


Download Unlimited Documents from Trusted Public Sources

Global Food Markets - Forecast

  • August 2016
    5 pages
  • Food  

    Snack Food  

    Beverage  

  • Europe  

    Denmark  

    World  

View report >

Nectar Markets in Europe

  • August 2016
    44 pages
  • Nectar  

    Fruit  

  • Europe  

    World  

View report >

Soft Drink Demand Forecast in the UK

  • August 2016
    30 pages
  • Soft Drink  

    Beverage  

  • United Kingdom  

    Europe  

View report >

Tea Industry In Europe

5 months ago

Global Tea Industry

8 months ago

Related Market Segments :

Ready-To-Drink
Soft Drink
Tea

ref:plp2016

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.