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Mobile Phones in Spain, Euromonitor International

  • March 2014
  • -
  • Euromonitor International
  • -
  • 19 pages

Mobile communication is a big industry in Spain. The country accounted for the highest smartphone penetration rate in Europe, reaching 57% in 2012. Spain has become a hyper-connected society with intensive internet users. In 2013, the National Communication Commission states that smartphones will overcome PCs in terms of the number of internet connections.

Euromonitor International's Mobile Phones in Spain report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Mobile Phones in Spain, Euromonitor International
MOBILE PHONES IN SPAIN
Euromonitor International
March 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Smartphones by Operating System 2009-2014
Table 2 Mobile Phones by Type of Contract 2007-2012
Table 3 Sales of Mobile Phones: Volume 2007-2012
Table 4 Sales of Mobile Phones: Value 2007-2012
Table 5 Sales of Mobile Phones: % Volume Growth 2007-2012
Table 6 Sales of Mobile Phones: % Value Growth 2007-2012
Table 7 NBO Company Shares of Mobile Phones: % Volume 2008-2012
Table 8 LBN Brand Shares of Mobile Phones: % Volume 2009-2012
Table 9 Distribution of Mobile Phones by Format: % Volume 2007-2012
Table 10 Forecast Sales of Mobile Phones: Volume 2012-2017
Table 11 Forecast Sales of Mobile Phones: Value 2012-2017
Table 12 Forecast Sales of Mobile Phones: % Volume Growth 2012-2017
Table 13 Forecast Sales of Mobile Phones: % Value Growth 2012-2017
Executive Summary
Economic Crisis Continues To Afflict Consumer Electronics in Spain
Tablets and Smartphones: One Device, Many Functions
Telco's Low Tariffs Boost Sales of Mobile Devices
2015 To Mark A Turning Point
Internet Retailers Impact Store-based Retailers' Strategies
Key Trends and Developments
Traditional Store-based Retailers Fight Back To Maintain Footfall
Credit Crunch Continues To Undermine Purchases of Consumer Electronics
Spanish Consumers Are Increasingly Mobile
the Telecom Industry Faces As Many Challenges As Opportunities
Consumer Electronics Is Moving Even Faster
Market Data
Table 14 Sales of Consumer Electronics by Category: Volume 2007-2012
Table 15 Sales of Consumer Electronics by Category: Value 2007-2012
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2007-2012
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2007-2012
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2008-2012
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2009-2012
Table 20 Distribution of Consumer Electronics by Format: % Volume 2007-2012
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2012-2017
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2012-2017
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2012-2017
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2012-2017
Sources
Summary 1 Research Sources












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