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Mobile Phones in Australia, Euromonitor International

  • November 2013
  • -
  • Euromonitor International
  • -
  • 22 pages

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Smartphone penetration in Australia has been so strong that telecommunications providers are struggling to meet the exponential increase in demand for mobile data, according to industry sources. Telstra, the nation’s biggest carrier, introduced its 4G service in 2011, with the number two provider, Optus, introducing the technology soon after. Australians are becoming increasingly accustomed to mobile broadband access and this demand is amplified by the popularity of tablet devices. According to...

Euromonitor International's Mobile Phones in Australia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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