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Skin Care in Turkey

  • April 2016
  • -
  • Euromonitor International
  • -
  • 39 pages

During 2015, value growth in skin care was stimulated by the increasing numbers of new product developments, especially within facial care. Innovation in terms of combination products and those with added benefits such as extra moisturising, firming, anti-stress, exfoliating, anti-ageing and whitening are gaining importance. The average unit price in skin care saw slow growth in 2015 as a result of the shift towards value-added products, although the presence of price promotions presented...

Euromonitor International's Skin Care in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Body Care, Facial Care, Hand Care, Skin Care Sets/Kits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Skin Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Skin Care in Turkey
SKIN CARE IN TURKEY
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Skin Care by Category: Value 2010-2015
Table 2 Sales of Skin Care by Category: % Value Growth 2010-2015
Table 3 Sales of Skin Care by Premium vs Mass: % Value 2010-2015
Table 4 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 5 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 6 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 7 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 8 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 9 NBO Company Shares of Skin Care: % Value 2011-2015
Table 10 LBN Brand Shares of Skin Care: % Value 2012-2015
Table 11 LBN Brand Shares of Facial Moisturisers: % Value 2012-2015
Table 12 LBN Brand Shares of Anti-agers: % Value 2012-2015
Table 13 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2012-2015
Table 14 LBN Brand Shares of General Purpose Body Care: % Value 2012-2015
Table 15 LBN Brand Shares of Premium Skin Care: % Value 2012-2015
Table 16 Forecast Sales of Skin Care by Category: Value 2015-2020
Table 17 Forecast Sales of Skin Care by Category: % Value Growth 2015-2020
Table 18 Forecast Sales of Skin Care by Premium vs Mass: % Value 2015-2020
Avon Kozmetik Urunleri San Ve Tic As in Beauty and Personal Care (turkey)
Strategic Direction
Key Facts
Summary 1 Avon Kozmetik Urunleri San ve Tic AS: Key Facts
Summary 2 Avon Kozmetik Urunleri San ve Tic AS: Operational Indicators
Competitive Positioning
Summary 3 Avon Kozmetik Urunleri San ve Tic AS: Competitive Position 2015
L'Oreal Turkiye Kozmetik San Ve Tic As in Beauty and Personal Care (turkey)
Strategic Direction
Key Facts
Summary 4 L'Oreal Turkiye Kozmetik San ve Tic AS: Key Facts
Competitive Positioning
Summary 5 L'Oreal Turkiye Kozmetik San ve Tic AS: Competitive Position 2015
Procter and Gamble Tuketim Mallari Sanayi Ltd Skt in Beauty and Personal Care (turkey)
Strategic Direction
Summary 6 Procter and Gamble Tuketim Mallari Sanayi Ltd Skt: Key Facts
Competitive Positioning
Summary 7 Procter and Gamble Tuketim Mallari Sanayi Ltd Skt: Competitive Position 2015
Executive Summary
Beauty and Personal Care Continues To Grow
Premium Beauty and Personal Care Brands Outperform Mass Brands
Multinational Companies Hold Dominant Position
New Product Development Drives Sales in the Market
A Positive Performance Is Expected in Beauty and Personal Care During the Forecast Period
Key Trends and Developments
the 'selfie' Trend Drives New Product Development
Changing Demographics and Lifestyles Shape Sales Trends in Beauty and Personal Care
Demand for Natural and Organic Products Is Expanding
Market Data
Table 19 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 20 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 21 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 22 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 23 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 24 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 25 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 26 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 27 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 28 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 29 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 30 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 31 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 32 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 8 Research Sources












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