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Starchy Roots in Italy

  • April 2016
  • -
  • Euromonitor International
  • -
  • 13 pages

Starchy roots are considered a basic staple in Italian consumers’ diets. However, the good weather conditions in 2015 resulted in lower consumer demand, as Italians tended to widen their diet to more fresh vegetables, mainly greens. In addition, starchy roots suffers strong competition from packaged food. Convenience led consumers to consider frozen potatoes, such as fries and crisps. As a result, starchy roots registered a volume performance in 2015 which was slightly worse than that witnessed...

Euromonitor International's Starchy Roots in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2011-2015, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2020 illustrate how the market is set to change.


Product coverage: Cassava, Other Roots, Potatoes, Sweet Potatoes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Starchy Roots market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Starchy Roots in Italy
STARCHY ROOTS IN ITALY
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Summary 1 Major Distributors of Starchy Roots 2015
Prospects
Category Data
Table 1 Sales of Starchy Roots by Category: Total Volume 2010-2015
Table 2 Sales of Starchy Roots by Category: % Total Volume Growth 2010-2015
Table 3 Sales of Starchy Roots by Packaged vs Unpackaged: % Total Volume 2013-2015
Table 4 Sales of Starchy Roots by Organic/Fairtrade vs Standard: % Total Volume 2012-2015
Table 5 Distribution of Starchy Roots by Format: % Total Volume 2010-2015
Table 6 Forecast Sales of Starchy Roots by Category: Total Volume 2015-2020
Table 7 Forecast Sales of Starchy Roots by Category: % Total Volume Growth 2015-2020
Executive Summary
Improving Economic Confidence Supports Sales Growth
Health and Wellness Trend Shapes Sales of Fresh Food
Newly Developed Shopping Habits Prompt Retailers To Review Strategies
Forecast Period Growth Set To Be Driven by Italy's Economic Recovery
Key Trends and Developments
Improving Economic Confidence and Demographic Shifts Strengthen Sales of Fresh Food in 2015
Modern Grocery Witnesses Strong Growth of Discounters in 2015
Health Concerns Benefit Many Categories Across Fresh Food
Market Data
Table 8 Sales of Fresh Food by Category: Total Volume 2010-2015
Table 9 Sales of Fresh Food by Category: % Total Volume Growth 2010-2015
Table 10 Sales of Fresh Food by Packaged vs Unpackaged: % Total Volume 2013-2015
Table 11 Distribution of Fresh Food by Format: % Total Volume 2010-2015
Table 12 Distribution of Fresh Food by Format: % Retail Volume 2010-2015
Table 13 Forecast Sales of Fresh Food by Category: Total Volume 2015-2020
Table 14 Forecast Sales of Fresh Food by Category: % Total Volume Growth 2015-2020
Sources
Summary 2 Research Sources












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