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Home Improvement in France, Euromonitor International

  • November 2013
  • -
  • Euromonitor International
  • -
  • 22 pages

It’s been more than a decade that home improvement has been part of French everyday life. The idea that you can improve your home was led by numerous DIY programmes on TV, and with the financial crisis, the cocooning effect took over, with more people staying at home. The continuing crisis has had an effect on home improvement, however the category has managed to perform despite this, with the experts working on new innovations and democratising DIY for all. In 2012, home improvement had an...

Euromonitor International's Home Improvement in France report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2017 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Bathroom and Sanitaryware, Electrical Supplies, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Home Improvement in France, Euromonitor International
HOME IMPROVEMENT IN FRANCE
Euromonitor International
November 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Improvement by Category: Value 2007-2012
Table 2 Sales of Home Improvement by Category: % Value Growth 2007-2012
Table 3 NBO Company Shares of Home Improvement: % Value 2009-2012
Table 4 LBN Brand Shares of Home Improvement: % Value 2009-2012
Table 5 Distribution of Home Improvement by Format: % Value 2007-2012
Table 6 Forecast Sales of Home Improvement by Category: Value 2012-2017
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2012-2017
Epi SA in Home and Garden (france)
Strategic Direction
Key Facts
Summary 1 EPI SA: Key Facts
Summary 2 EPI SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 EPI Flooring: Competitive Position 2012
Executive Summary
the Continued Economic Crisis Affects Home and Garden Performance
Naturalness and Quality Are Key To French Consumers
A Fragmented and Very Competitive Category
Internet Retailing Continues To Increase
Slight Decline Expected Over the Forecast Period
Key Trends and Developments
Continued Economic Crisis
the Rise of Internet Retailing
Ageing Population and More Single Households Impact the Category
Back To Their Roots
Cocooning and Entertaining at Home
Market Data
Table 8 Sales of Home and Garden by Category: Value 2007-2012
Table 9 Sales of Home and Garden by Category: % Value Growth 2007-2012
Table 10 NBO Company Shares of Home and Garden: % Value 2009-2012
Table 11 LBN Brand Shares of Home and Garden: % Value 2009-2012
Table 12 Distribution of Home and Garden by Format: % Value 2007-2012
Table 13 Forecast Sales of Home and Garden by Category: Value 2012-2017
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2012-2017
Sources
Summary 4 Research Sources












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