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Surface Care in Canada

  • February 2016
  • -
  • Euromonitor International
  • -
  • 29 pages

Surface care experienced modest current retail value growth of 1% in 2015. Canadians share a general concern for clean surfaces in homes to protect against germs and bacteria especially during flu season. This includes flu and cold germs, and food-based bacteria such as salmonella and listeria that can be left as residue on kitchen counters. Home maintenance in terms of keeping counter surfaces and rooms clean was the primary driver for products with disinfectant properties in 2015.

Euromonitor International's Surface Care in Canada market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Canada
SURFACE CARE IN CANADA
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 9 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Groupe Lavo Inc in Home Care (canada)
Strategic Direction
Key Facts
Summary 1 Groupe Lavo Inc: Key Facts
Competitive Positioning
Summary 2 Groupe Lavo Inc: Competitive Position 2015
Loblaw Cos Ltd in Home Care (canada)
Strategic Direction
Key Facts
Summary 3 Loblaw Cos Ltd: Key Facts
Summary 4 Loblaw Cos Ltd: Operational Indicators
Production
Private Label
Summary 5 Loblaw Cos Ltd: Private Label Portfolio
Procter and Gamble Inc in Home Care (canada)
Strategic Direction
Key Facts
Summary 6 Procter and Gamble Inc: Key Facts
Competitive Positioning
Summary 7 Procter and Gamble Inc: Competitive Position 2015
Reckitt Benckiser Canada Inc in Home Care (canada)
Strategic Direction
Key Facts
Summary 8 Reckitt Benckiser Canada Inc: Key Facts
Competitive Positioning
Summary 9 Reckitt Benckiser Canada Inc: Competitive Position 2015
Executive Summary
Home Care Shows Marginal Growth
Multi-purpose and Convenience Continue To Drive Sales
Home Care Largely the Domain of Multinational Companies
Retail Distribution Continues To Shift To Mass Channels
Flat Growth Expected
Key Trends and Developments
Changing Cleaning Habits Drive Sales of Home Care Products
Laundry Detergent With Added Benefits Take Share From Other Laundry Products
Energy-efficient Products Drive Sales
Market Indicators
Table 11 Households 2010-2015
Market Data
Table 12 Sales of Home Care by Category: Value 2010-2015
Table 13 Sales of Home Care by Category: % Value Growth 2010-2015
Table 14 NBO Company Shares of Home Care: % Value 2011-2015
Table 15 LBN Brand Shares of Home Care: % Value 2012-2015
Table 16 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 17 Distribution of Home Care by Format: % Value 2010-2015
Table 18 Distribution of Home Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Home Care by Category: Value 2015-2020
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 10 Research Sources












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