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Surface Care in Finland

  • January 2017
  • -
  • Euromonitor International
  • -
  • 31 pages

Surface care was one of the most dynamic home care categories in 2016, despite modest current value sales growth. The category saw several new product launches and label design renewals. Furthermore, macro trends like the cooking boom, the recovery of construction and preferences of surface materials shaped sales of a number of product types. Surface care remains relatively immature in Finland, particularly when it comes to products for specific purposes, as opposed to multi-purpose solutions. C...

Euromonitor International’s Surface Care in Finland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Finland
SURFACE CARE IN FINLAND
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Kesko Oyj in Home Care (finland)
Strategic Direction
Key Facts
Summary 1 Kesko Oyj: Key Facts
Summary 2 Kesko Oyj: Operational Indicators
Competitive Positioning
Summary 3 Kesko Oyj: Competitive Position 2016
Kiiltoclean Oy in Home Care (finland)
Strategic Direction
Key Facts
Summary 4 KiiltoClean Oy: Key Facts
Summary 5 KiiltoClean Oy: Operational Indicators
Competitive Positioning
Summary 6 KiiltoClean Oy: Competitive Position 2016
Sinituote Oy in Home Care (finland)
Strategic Direction
Key Facts
Summary 7 Sinituote Oy: Key Facts
Summary 8 Sinituote Oy: Operational Indicators
Competitive Positioning
Summary 9 Sinituote Oy: Competitive Position 2016
Transmeri Oy Ab in Home Care (finland)
Strategic Direction
Key Facts
Summary 10 Transmeri Oy Ab: Key Facts
Summary 11 Transmeri Oy Ab: Operational Indicators
Competitive Positioning
Summary 12 Transmeri Oy Ab: Competitive Position 2016
Unilever Finland Oy in Home Care (finland)
Strategic Direction
Key Facts
Summary 13 Unilever Finland Oy: Key Facts
Summary 14 Unilever Finland Oy: Operational Indicators
Competitive Positioning
Summary 15 Unilever Finland Oy: Competitive Position 2016
Executive Summary
Finnish Economy Shows Signs of Recovery
Value for Money Deals Continue To Appeal
Consumers Go for Functional, Non-allergenic and "green" Products
Domestic Retailers Intensify the Competition in Home Care
Online Shopping Grows in Popularity
Gloomy Economic Outlook and Price Competition To Hamper Retail Value Sales
Key Trends and Developments
Home Care Stagnates Despite Signs of Economic Recovery
Domestic Companies Perform Well in 2016
Safe and "green" Ingredients Respond To Consumers' Concerns
Market Indicators
Table 11 Households 2011-2016
Market Data
Table 12 Sales of Home Care by Category: Value 2011-2016
Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
Table 14 NBO Company Shares of Home Care: % Value 2012-2016
Table 15 LBN Brand Shares of Home Care: % Value 2013-2016
Table 16 Distribution of Home Care by Format: % Value 2011-2016
Table 17 Distribution of Home Care by Format and Category: % Value 2016
Table 18 Forecast Sales of Home Care by Category: Value 2016-2021
Table 19 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 16 Research Sources

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