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Surface Care in Finland

  • January 2016
  • -
  • Euromonitor International
  • -
  • 30 pages

While surface care products continued to be necessities, the recession forced consumers to rein in their spending and look for ways to save money, which included purchasing more private label offerings and universal surface care products. In addition, new product development remained sluggish, as did marketing activities. Nonetheless, while all of the above hampered value growth, when consumers were not constrained by their budgets they were interested in efficient tailor-made cleaning...

Euromonitor International’s Surface Care in Finland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Finland
SURFACE CARE IN FINLAND
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 9 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Kiiltoclean Oy in Home Care (finland)
Strategic Direction
Key Facts
Summary 1 KiiltoClean Oy: Key Facts
Summary 2 KiiltoClean Oy: Operational Indicators
Competitive Positioning
Summary 3 KiiltoClean Oy: Competitive Position 2015
S Group in Home Care (finland)
Strategic Direction
Key Facts
Summary 4 S Group: Key Facts
Summary 5 S Group: Operational Indicators
Competitive Positioning
Summary 6 S Group: Competitive Position 2015
Sinituote Oy in Home Care (finland)
Strategic Direction
Key Facts
Summary 7 Sinituote Oy: Key Facts
Summary 8 Sinituote Oy: Operational Indicators
Competitive Positioning
Summary 9 Sinituote Oy: Competitive Position 2015
Transmeri Oy Ab in Home Care (finland)
Strategic Direction
Key Facts
Summary 10 Transmeri Oy Ab: Key Facts
Summary 11 Transmeri Oy Ab: Operational Indicators
Competitive Positioning
Summary 12 Transmeri Oy Ab: Competitive Position 2015
Unilever Finland Oy in Home Care (finland)
Strategic Direction
Key Facts
Summary 13 Unilever Finland Oy: Key Facts
Summary 14 Unilever Finland Oy: Operational Indicators
Competitive Positioning
Summary 15 Unilever Finland Oy: Competitive Position 2015
Executive Summary
Challenging Times Result in Marginal Value Growth
Value-for-money Deals Appeal
Local Companies Play the Domestic Origin Trump Card
Choice of Distribution Outlet Increases in Importance
Positive But Modest Value Growth Predicted
Key Trends and Developments
Recession Eating Into Value Growth Potential
Green Ingredients Tackling Consumer Concerns
Private Label Performs Well
Market Indicators
Table 11 Households 2010-2015
Market Data
Table 12 Sales of Home Care by Category: Value 2010-2015
Table 13 Sales of Home Care by Category: % Value Growth 2010-2015
Table 14 NBO Company Shares of Home Care: % Value 2011-2015
Table 15 LBN Brand Shares of Home Care: % Value 2012-2015
Table 16 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 17 Distribution of Home Care by Format: % Value 2010-2015
Table 18 Distribution of Home Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Home Care by Category: Value 2015-2020
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 16 Research Sources












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