1. Market Research
  2. > Home and Office Goods
  3. > Home Goods
  4. > Household Products Market Trends
  5. > Surface Care in Greece

Surface Care in Greece

  • January 2017
  • -
  • Euromonitor International
  • -
  • 27 pages

Sales of surface care grew 4% in 2016 reaching EUR89.6 million. This was down to increases in average retail prices amidst VAT hikes and new launches of products with more sophisticated formulas that pushed prices up and added value to the category. Meanwhile, bleach is used as an alternative to surface care products, as it is commonly used for cleaning floors, bathrooms and kitchen sinks.

Euromonitor International’s Surface Care in Greece market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Greece
SURFACE CARE IN GREECE
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Eureka Hellas SA in Home Care (greece)
Strategic Direction
Key Facts
Summary 1 Eureka Hellas SA: Key Facts
Summary 2 Eureka Hellas SA: Operational Indicators
Competitive Positioning
Summary 3 Eureka Hellas SA: Competitive Position 2016
Eurochartiki SA in Home Care (greece)
Strategic Direction
Key Facts
Summary 4 Eurochartiki SA: Key Facts
Summary 5 Eurochartiki Sa: Operational Indicators
Production
Private Label
Summary 6 Eurochartiki SA: Private Label Portfolio
Gr Sarantis SA in Home Care (greece)
Strategic Direction
Key Facts
Summary 7 GR Sarantis SA: Key Facts
Summary 8 Sarantis Group: Operational Indicators
Competitive Positioning
Summary 9 GR Sarantis SA: Competitive Position 2016
Procter and Gamble Hellas SA in Home Care (greece)
Strategic Direction
Key Facts
Summary 10 Procter and Gamble Hellas SA: Key Facts
Summary 11 Procter and Gamble Hellas SA: Operational Indicators
Competitive Positioning
Summary 12 Procter and Gamble Hellas SA: Competitive Position 2016
Unilever Hellas SA in Home Care (greece)
Strategic Direction
Key Facts
Summary 13 Unilever Hellas SA: Key Facts
Summary 14 Unilever Hellas SA: Operational Indicators
Competitive Positioning
Summary 15 Unilever Hellas SA: Competitive Position 2016
Executive Summary
Home Care Sales Decline in 2016
the Ongoing Recession Results in Declines in Home Care Expenditure
Multinational Players Lead Sales of Home Care
Sales Via Hypermarkets Decline Sharply in Line With Carrefour's Bankruptcy
the Forecast Remains Gloomy
Key Trends and Developments
Promotional Activities Hinder Value Growth
Spending on Home Care Products Declines Amid Ongoing Recession
Changes in the Retailing Environment Influence Channel Distribution of Home Care
Market Indicators
Table 11 Households 2011-2016
Market Data
Table 12 Sales of Home Care by Category: Value 2011-2016
Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
Table 14 NBO Company Shares of Home Care: % Value 2012-2016
Table 15 LBN Brand Shares of Home Care: % Value 2013-2016
Table 16 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 17 Distribution of Home Care by Format: % Value 2011-2016
Table 18 Distribution of Home Care by Format and Category: % Value 2016
Table 19 Forecast Sales of Home Care by Category: Value 2016-2021
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 16 Research Sources

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Agricultural Disinfectant Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024

Agricultural Disinfectant Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024

  • $ 5795
  • Industry report
  • November 2016
  • by Transparency Market Research

Agricultural Disinfectant Market: Overview Agricultural Disinfectants are the most important component that primarily are used for crop and livestock protection. These agricultural disinfectants are categorized ...

Household Cleaners Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024

Household Cleaners Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024

  • $ 5795
  • Industry report
  • October 2016
  • by Transparency Market Research

Global Household Cleaners Market: Segmentation The report covers the analysis and forecast of the household cleaners market on a global and regional level. The study provides historic data of 2015 along ...

Household Cleaning Products Markets in China

Household Cleaning Products Markets in China

  • $ 4000
  • Industry report
  • February 2017
  • by Asia Market Information & Development Company

China’s demand for Household Cleaning Products has grown at a fast pace in the past decade. In the next decade, both production and demand will continue to grow. The Chinese economy maintains a high ...


Download Unlimited Documents from Trusted Public Sources

Softener Industry in the US

  • January 2017
    4 pages
  • Softener  

  • United States  

View report >

Household Cleaner Industry in Australia

  • October 2016
    4 pages
  • Household Clean...  

  • Australia  

    United States  

View report >

The future of the Cleaning Product Industry in the US

  • September 2016
    9 pages
  • Cleaning Produc...  

  • United States  

View report >

ref:plp2017

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.