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Surface Care in Greece

  • January 2016
  • -
  • Euromonitor International
  • -
  • 26 pages

A shift away from task-specific products is evidenced in surface care in Greece in the context of the ongoing recession, which resulted in a decline in disposable incomes. Financially-strapped Greeks are rationalising their purchases and are trying to keep their spending on home care products to a minimum, hence cutting down on purchases of goods that can be substituted by alternatives. The trend for concentrated surface care cleaners introduced with the launch of Mr Proper in 2014 did not...

Euromonitor International’s Surface Care in Greece market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Greece
SURFACE CARE IN GREECE
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 9 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Bolton Hellas SA in Home Care (greece)
Strategic Direction
Key Facts
Summary 1 Bolton Hellas SA: Key Facts
Summary 2 Bolton Hellas SA: Operational Indicators
Competitive Positioning
Summary 3 Bolton Hellas SA: Competitive Position 2015
Eureka Hellas SA in Home Care (greece)
Strategic Direction
Key Facts
Summary 4 Eureka Hellas SA: Key Facts
Competitive Positioning
Summary 5 Eureka Hellas SA: Competitive Position 2015
Procter and Gamble Hellas SA in Home Care (greece)
Strategic Direction
Key Facts
Summary 6 Procter and Gamble Hellas Sa: Key Facts
Summary 7 Procter and Gamble Hellas Sa: Operational Indicators
Competitive Positioning
Summary 8 Procter and Gamble Hellas Sa: Competitive Position 2015
Unilever Hellas SA in Home Care (greece)
Strategic Direction
Key Facts
Summary 9 Unilever Hellas SA: Key Facts
Summary 10 Unilever Hellas SA: Operational Indicators
Competitive Positioning
Summary 11 Unilever Hellas SA: Competitive Position 2015
Executive Summary
Growth in Home Care Sales Is Hindered in 2015 for Another Consecutive Year
Political Turmoil Impacts Consumer Willingness To Spend
Discounting Boosts the Share of Branded Products at the Expense of Private Label
Supermarkets Remains the Key Distribution Channel for Home Care
the Greek Recession-plagued Economy Affects Growth Potential
Key Trends and Developments
Developments in the Political Landscape Affect Consumption Patterns
Discounting Is A Key Strategy To Growth
Shrinking Price Gap Between Private Label and Branded Products
Market Indicators
Table 11 Households 2010-2015
Market Data
Table 12 Sales of Home Care by Category: Value 2010-2015
Table 13 Sales of Home Care by Category: % Value Growth 2010-2015
Table 14 NBO Company Shares of Home Care: % Value 2011-2015
Table 15 LBN Brand Shares of Home Care: % Value 2012-2015
Table 16 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 17 Distribution of Home Care by Format: % Value 2010-2015
Table 18 Distribution of Home Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Home Care by Category: Value 2015-2020
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 12 Research Sources












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