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Surface Care in Poland

  • January 2016
  • -
  • Euromonitor International
  • -
  • 27 pages

Multi-purpose cleaners generated 44% of the category’s value sales and increased by 2% in 2015. However, consumers are becoming more demanding and seeking specialised products dedicated to particular surface types. This is especially evident in oven cleaners and kitchen cleaners, which are the fastest-growing categories within surface care excluding wipes.

Euromonitor International’s Surface Care in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Poland
SURFACE CARE IN POLAND
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 9 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Grupa Inco SA in Home Care (poland)
Strategic Direction
Key Facts
Summary 1 Grupa Inco SA: Key Facts
Summary 2 Grupa Inco SA: Operational Indicators
Competitive Positioning
Summary 3 Grupa Inco SA: Competitive Position 2015
Henkel Polska Sp Zoo in Home Care (poland)
Strategic Direction
Key Facts
Summary 4 Henkel Polska Sp Zoo: Key Facts
Summary 5 Henkel Polska Sp Zoo: Operational Indicators
Competitive Positioning
Summary 6 Henkel Polska Sp Zoo: Competitive Position 2015
Jeronimo Martins Polska SA in Home Care (poland)
Strategic Direction
Key Facts
Summary 7 Jeronimo Martins Polska SA: Key Facts
Summary 8 Jeronimo Martins Polska SA: Operational Indicators
Competitive Positioning
Summary 9 Jeronimo Martins Polska SA: Competitive Position 2015
Procter and Gamble Operations Polska Sp Zoo in Home Care (poland)
Strategic Direction
Key Facts
Summary 10 Procter and Gamble Operations Polska Sp Zoo: Key Facts
Summary 11 Procter and Gamble Operations Polska Sp Zoo: Operational Indicators
Competitive Positioning
Summary 12 Procter and Gamble Operations Polska Sp Zoo: Competitive Position 2015
Reckitt Benckiser Poland SA in Home Care (poland)
Strategic Direction
Key Facts
Summary 13 Reckitt Benckiser Poland SA: Key Facts
Summary 14 Reckitt Benckiser Poland SA: Operational Indicators
Competitive Positioning
Summary 15 Reckitt Benckiser Poland SA: Competitive Position 2015
Executive Summary
Home Care Continues To Develop Both in Value and Volume Terms
Convenience Shapes the Market and Stimulates Growth
Polarisation Starts To Be Noticed Within Home Care
Discounters and Health and Beauty Specialist Retailers Are Becoming the Most Important Channels
Bright Prospects for Home Care Sales
Key Trends and Developments
Convenience Is One of the Main Market Drivers
Increasing Safety-awareness Stimulates Further Development
Partial Polarisation of the Home Care Market
Market Indicators
Table 11 Households 2010-2015
Market Data
Table 12 Sales of Home Care by Category: Value 2010-2015
Table 13 Sales of Home Care by Category: % Value Growth 2010-2015
Table 14 NBO Company Shares of Home Care: % Value 2011-2015
Table 15 LBN Brand Shares of Home Care: % Value 2012-2015
Table 16 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 17 Distribution of Home Care by Format: % Value 2010-2015
Table 18 Distribution of Home Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Home Care by Category: Value 2015-2020
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 16 Research Sources












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