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Surface Care in Poland

  • January 2017
  • -
  • Euromonitor International
  • -
  • 25 pages

Poles are reaching out for specialised products which are designed for specific types of surfaces. The growth of these products is due to a strong perception that specialised products are more effective than universal, multi-purpose products. More brands are starting to offer surface care products that are unique for different types of surfaces, such as stone, flat screen TVs or types of tiles.

Euromonitor International’s Surface Care in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Poland
SURFACE CARE IN POLAND
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Carrefour Polska Sp Zoo in Home Care (poland)
Strategic Direction
Key Facts
Summary 1 Carrefour Sp zoo: Key Facts
Summary 2 Carrefour Sp zoo: Operational Indicators
Competitive Positioning
Summary 3 Carrefour Sp zoo: Competitive Position 2016
Henkel Polska Sp Zoo in Home Care (poland)
Strategic Direction
Key Facts
Summary 4 Henkel Polska Sp zoo: Key Facts
Summary 5 Henkel Polska Sp zoo: Operational Indicators
Competitive Positioning
Summary 6 SummaryHenkel Polska Sp zoo: Competitive Position 2016
Rossmann Sdp Sp Zoo in Home Care (poland)
Strategic Direction
Key Facts
Summary 7 Rossmann SDP Sp zoo: Key Facts
Production
Summary 8 Rossmann SDP Sp zoo: Operational Indicators
Private Label
Summary 9 Rossmann SDP Sp zoo: Private Label Portfolio
SC Johnson Sp Zoo in Home Care (poland)
Strategic Direction
Key Facts
Summary 10 SC Johnson Sp zoo: Key Facts
Summary 11 SC Johnson Sp zoo: Operational Indicators
Competitive Positioning
Summary 12 SC Johnson Sp zoo: Competitive Position 2016
Executive Summary
Growth in Value and Volume Terms in 2016
Consumers Are More Quality Oriented
International Manufacturers Lead, While Private Label Registers the Largest Growth
Internet Retailers' Sales Increase, Followed by Discounters
Tendency of Buying Well-known Products
Key Trends and Developments
Changing Consumer Profile
Specialised Products Attracting More Consumers
Well-established Brands Appeal More To Polish Consumers
Market Indicators
Table 11 Households 2011-2016
Market Data
Table 12 Sales of Home Care by Category: Value 2011-2016
Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
Table 14 NBO Company Shares of Home Care: % Value 2012-2016
Table 15 LBN Brand Shares of Home Care: % Value 2013-2016
Table 16 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 17 Distribution of Home Care by Format: % Value 2011-2016
Table 18 Distribution of Home Care by Format and Category: % Value 2016
Table 19 Forecast Sales of Home Care by Category: Value 2016-2021
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 13 Research Sources

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