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Surface Care in Portugal

  • May 2016
  • -
  • Euromonitor International
  • -
  • 28 pages

Surface care continued to record a positive performance in 2015, due to the developed trend towards home cooking and spending more time at home, as a way of saving money during the economic crisis. This helped the development of the food, small appliances and home care categories, including surface care. Kitchen cleaners and multi-purpose cleaners recorded the highest value growth, contributing to the overall positive performance.

Euromonitor International's Surface Care in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Portugal
SURFACE CARE IN PORTUGAL
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 9 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Brandcare SA in Home Care (portugal)
Strategic Direction
Key Facts
Summary 1 BrandCare SA: Key Facts
Summary 2 BrandCare SA: Operational Indicators
Competitive Positioning
Summary 3 BrandCare S.A: Competitive Position 2015
Mistolin, SA in Home Care (portugal)
Strategic Direction
Key Facts
Summary 4 Mistolin SA: Key Facts
Summary 5 Mistolin SA: Operational Indicators
Competitive Positioning
Summary 6 Mistolin SA: Competitive Position 2015
Reckitt Benckiser Portugal Lda in Home Care (portugal)
Strategic Direction
Key Facts
Summary 7 Reckitt Benckiser de Portugal Lda: Key Facts
Competitive Positioning
Summary 8 Reckitt Benckiser de Portugal Lda: Competitive Position 2015
Thermoquímica - Indústria De Detergentes E Lixívias SA in Home Care (portugal)
Strategic Direction
Key Facts
Summary 9 Thermoquímica - Indústria de Detergentes e Lixívias SA: Key Facts
Production
Private Label
Unilever Jerónimo Martins Lda in Home Care (portugal)
Strategic Direction
Key Facts
Summary 10 Unilever Jerónimo Martins Lda: Key Facts
Competitive Positioning
Summary 11 Unilever Jerónimo Martins Lda: Competitive Position 2015
Executive Summary
the Positive Economic Context Boosts Consumption
Price Promotions Continue To Bite
Multinational Players Reinforce Their Positions
Moving Back To High Street Retail
Stability Is the Key Word in Home Care Sales Over the Forecast Period
Key Trends and Developments
Private Label Set To Return To Growth
the Search for Proximity: E-commerce and Small Urban Stores
Small Is Better: the Environmentally-friendly Trend Towards Concentrated Products
Market Indicators
Table 11 Households 2010-2015
Market Data
Table 12 Sales of Home Care by Category: Value 2010-2015
Table 13 Sales of Home Care by Category: % Value Growth 2010-2015
Table 14 NBO Company Shares of Home Care: % Value 2011-2015
Table 15 LBN Brand Shares of Home Care: % Value 2012-2015
Table 16 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 17 Distribution of Home Care by Format: % Value 2010-2015
Table 18 Distribution of Home Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Home Care by Category: Value 2015-2020
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 12 Research Sources












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