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Surface Care in Switzerland

  • January 2017
  • -
  • Euromonitor International
  • -
  • 26 pages

Surface care is a highly saturated and mature category with a large number of branded and private label products – either specialised surface care products on the one hand or more multi-purpose on the other. In 2016 consumers sought highly efficient surface care products combined with a high level of convenience. As a result consumers favoured multi-purpose products over more specialised surface care. In addition to efficiency, convenient packaging was key, with trigger spays popular among consu...

Euromonitor International’s Surface Care in Switzerland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Switzerland
SURFACE CARE IN SWITZERLAND
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Held AG in Home Care (switzerland)
Strategic Direction
Key Facts
Summary 1 Held AG: Key Facts
Competitive Positioning
Summary 2 Held AG: Competitive Position 2016
Henkel and Cie AG in Home Care (switzerland)
Strategic Direction
Key Facts
Summary 3 Henkel and Cie AG: Key Facts
Competitive Positioning
Summary 4 Henkel and Cie AG: Competitive Position 2016
Reckitt Benckiser (schweiz) AG in Home Care (switzerland)
Strategic Direction
Key Facts
Summary 5 Reckitt Benckiser (Schweiz) AG: Key Facts
Competitive Positioning
Summary 6 Reckitt Benckiser Schweiz AG: Competitive Position 2016
Unilever Schweiz GmbH in Home Care (switzerland)
Strategic Direction
Key Facts
Summary 7 Unilever Schweiz GmbH: Key Facts
Competitive Positioning
Summary 8 Unilever Schweiz GmbH: Competitive Position 2016
Executive Summary
Home Care Posts Negative Growth During 2016
Decline in Average Unit Price Continues To Impact Home Care
Private Label Enhances Its Strong Position in Home Care During 2016
Internet Retailing and Discounters Continue To Rise in Switzerland
Home Care Sales Are Set To Stagnate
Key Trends and Developments
Decline in Unit Prices and Preference for Private Label Shape Home Care Sales in 2016
Convenient Home Care Products Boost Sales
Supermarkets Lose Sales Whereas Discounters and Internet Retailing Gain
Market Indicators
Table 11 Households 2011-2016
Market Data
Table 12 Sales of Home Care by Category: Value 2011-2016
Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
Table 14 NBO Company Shares of Home Care: % Value 2012-2016
Table 15 LBN Brand Shares of Home Care: % Value 2013-2016
Table 16 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 17 Distribution of Home Care by Format: % Value 2011-2016
Table 18 Distribution of Home Care by Format and Category: % Value 2016
Table 19 Forecast Sales of Home Care by Category: Value 2016-2021
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 9 Research Sources

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