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Surface Care in Switzerland

  • January 2016
  • -
  • Euromonitor International
  • -
  • 25 pages

Despite hygiene and cleanliness remaining important in virtually all Swiss households, surface care registered a slight current value decline in 2015. Sales were influenced by the growing demand for convenient and effective products, with an increasing number of busy working people in Switzerland who have less time for cleaning. As a result, convenient products which shorted the cleaning time whilst still providing satisfactory results remained in high demand in 2015.

Euromonitor International’s Surface Care in Switzerland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Switzerland
SURFACE CARE IN SWITZERLAND
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 9 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Held AG in Home Care (switzerland)
Strategic Direction
Key Facts
Summary 1 Held AG: Key Facts
Competitive Positioning
Summary 2 Held AG: Competitive Position 2015
Henkel and Cie AG in Home Care (switzerland)
Strategic Direction
Key Facts
Summary 3 Henkel and Cie AG: Key Facts
Competitive Positioning
Summary 4 Henkel and Cie AG: Competitive Position 2015
Reckitt Benckiser (schweiz) AG in Home Care (switzerland)
Strategic Direction
Key Facts
Summary 5 Reckitt Benckiser (Schweiz) AG: Key Facts
Competitive Positioning
Summary 6 Reckitt Benckiser (Schweiz) AG: Competitive Position 2015
Unilever Schweiz GmbH in Home Care (switzerland)
Strategic Direction
Key Facts
Summary 7 Unilever Schweiz GmbH: Key Facts
Competitive Positioning
Summary 8 Unilever Schweiz GmbH: Competitive Position 2015
Executive Summary
Sales Decline in Several Home Care Categories in 2015
All-in-one Detergents and Concentrated Products Remain Popular
the Value Share of Private Label Increases Further in 2015
the Expansion of Discounters Shows No Signs of Slowing Down
Relatively Static Performance Ahead
Key Trends and Developments
Price Pressure Threatens Value Growth
Convenient Added-value Products Drive Sales
Eco-friendly Products on the Rise
Market Indicators
Table 11 Households 2010-2015
Market Data
Table 12 Sales of Home Care by Category: Value 2010-2015
Table 13 Sales of Home Care by Category: % Value Growth 2010-2015
Table 14 NBO Company Shares of Home Care: % Value 2011-2015
Table 15 LBN Brand Shares of Home Care: % Value 2012-2015
Table 16 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 17 Distribution of Home Care by Format: % Value 2010-2015
Table 18 Distribution of Home Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Home Care by Category: Value 2015-2020
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 9 Research Sources












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