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Surface Care in Turkey

  • February 2016
  • -
  • Euromonitor International
  • -
  • 29 pages

Surface care increased by 2% in volume terms and registered 7% current value growth in 2015, despite the fact that the category had already reached a mature stage in the review period. This was largely due to the increasing interest of consumers in products which are effective on multiple surfaces. However, the stagnation in consumers’ incomes stemming from the deteriorating economy limited growth at the end of the review period, and thus surface care registered relatively lower volume and...

Euromonitor International's Surface Care in Turkey market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Turkey
SURFACE CARE IN TURKEY
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2015
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2015
Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 9 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Eczacibasi Girisim Pazarlama in Home Care (turkey)
Strategic Direction
Key Facts
Summary 1 Eczacibasi Girisim Pazarlama: Key Facts
Summary 2 Eczacibasi Girisim Pazarlama: Operational Indicators
Competitive Positioning
Summary 3 Eczacibasi Girisim Pazarlama: Competitive Position 2015
Hayat Kimya Sanayi As in Home Care (turkey)
Strategic Direction
Key Facts
Summary 4 Hayat Kimya Sanayi AS: Key Facts
Summary 5 Hayat Kimya Sanayi AS: Operational Indicators
Competitive Positioning
Summary 6 Hayat Kimya Sanayi AS: Competitive Position 2015
Unilever Türk San Ve Tic As in Home Care (turkey)
Strategic Direction
Key Facts
Summary 7 Unilever Türk San ve Tic AS: Key Facts
Summary 8 Unilever Türk San ve Tic AS: Operational Indicators
Competitive Positioning
Summary 9 Unilever Türk San ve Tic AS: Competitive Position 2015
Uzay Kimya San Ltd in Home Care (turkey)
Strategic Direction
Key Facts
Summary 10 Uzay Kimya San Ltd: Key Facts
Competitive Positioning
Summary 11 Uzay Kimya San Ltd: Competitive Position 2015
Executive Summary
Home Care Continues To Demonstrate A Positive Performance in 2015
Liquid Detergents Significantly Contributes To Value Growth
International Players Maintain Their Dominance in Home Care in Turkey
Sales Through Non-store Retailing Increase in Home Care in 2015
the Positive Performance of Home Care Is Set To Continue in the Forecast Period
Key Trends and Developments
Average Unit Prices Rise Sharply in Various Home Care Categories, But Powder Detergents Is An Exception
Stagnation in Incomes Leads To Changes in Consumer Behaviour in Home Care
Thanks To Increasing Education, High-end Consumers Increasingly Demand Greener Home Care Solutions
Market Indicators
Table 11 Households 2010-2015
Market Data
Table 12 Sales of Home Care by Category: Value 2010-2015
Table 13 Sales of Home Care by Category: % Value Growth 2010-2015
Table 14 NBO Company Shares of Home Care: % Value 2011-2015
Table 15 LBN Brand Shares of Home Care: % Value 2012-2015
Table 16 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 17 Distribution of Home Care by Format: % Value 2010-2015
Table 18 Distribution of Home Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Home Care by Category: Value 2015-2020
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 12 Research Sources












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