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Surface Care in Ukraine

  • February 2017
  • -
  • Euromonitor International
  • -
  • 22 pages

Faster-paced lifestyles are stimulating consumers to spend their free time more efficiently. As a result, they are looking for more efficient surface care. This trend is reflected in the switch from multipurpose cleaners to specific ones, which is confirmed by key retailers. As a result, multipurpose cleaners demonstrated the highest decline in 2016, posting a 10% volume drop. Almost all other categories also declined in volume but less than multipurpose cleaners.

Euromonitor International’s Surface Care in Ukraine market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Ukraine
SURFACE CARE IN UKRAINE
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Henkel Ukraine Tov in Home Care (ukraine)
Strategic Direction
Key Facts
Summary 1 Henkel Ukraine TOV: Key Facts
Competitive Positioning
Summary 2 The Procter and Gamble Co: Competitive Position 2016
Executive Summary
Home Care Deteriorates in Volume Despite Stating Positive Value Growth Rate
Companies Try To Maintain Unit Price Growth
International Companies Continue To Dominate
Modern Grocery Retailers Lead Sales
Economic Stabilisation Is Expected To Drive Home Care Improvement
Key Trends and Developments
Economic Crisis Stimulates Consumers To Switch Onto Cheaper Offers
Manufacturers Cannot Restrain Unit Prices Anymore
Ukrainians Decline Consumption of Non-primary Essential Home Care
Market Indicators
Table 11 Households 2011-2016
Market Data
Table 12 Sales of Home Care by Category: Value 2011-2016
Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
Table 14 NBO Company Shares of Home Care: % Value 2012-2016
Table 15 LBN Brand Shares of Home Care: % Value 2013-2016
Table 16 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 17 Distribution of Home Care by Format: % Value 2011-2016
Table 18 Distribution of Home Care by Format and Category: % Value 2016
Table 19 Forecast Sales of Home Care by Category: Value 2016-2021
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 3 Research Sources












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