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Surface Care in Ukraine

  • January 2016
  • -
  • Euromonitor International
  • -
  • 23 pages

According to trade interviews, consumers are likely to substitute multi-purpose surface care with several single purpose products as they trust products more that are developed for a specific purpose. As a result, product such as kitchen and oven cleaners demonstrated better results than multi-purpose cleaners and scouring agents.

Euromonitor International’s Surface Care in Ukraine market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Ukraine
SURFACE CARE IN UKRAINE
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 9 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Henkel Ukraine Tov in Home Care (ukraine)
Strategic Direction
Key Facts
Summary 1 Henkel Ukraine TOV: Key Facts
Competitive Positioning
Summary 2 Henkel Ukraine TOV: Competitive Position 2014
Procter and Gamble Ukraine Tov in Home Care (ukraine)
Strategic Direction
Key Facts
Summary 3 Procter and Gamble Ukraine TOV: Key Facts
Competitive Positioning
Summary 4 Procter and Gamble Ukraine TOV: Competitive Position 2014
Vinnitsapobutkhim Prat in Home Care (ukraine)
Strategic Direction
Key Facts
Summary 5 Vinnitsapobutkhim PrAT: Key Facts
Summary 6 Vinnitsapobutkhim PrAT: Operational Indicators
Competitive Positioning
Summary 7 Vinnitsapobutkhim PrAT: Competitive Position 2015
Executive Summary
Average Unit Price Increase Results in Positive Value Growth in 2015
Purchasing Power Decline Causes Consumers To Trade Down
Domestic Producers Gain Share
Chained Store-based Retailers Become More Important
Average Unit Price Decline Will Result in the Value Decline of Home Care
Key Trends and Developments
Private Label Becomes More Important
Consumers Appreciate Convenient Home Care Products
Economic Instability Causes Consumers To Cut Back on Unnecessary Products
Market Indicators
Table 11 Households 2010-2015
Market Data
Table 12 Sales of Home Care by Category: Value 2010-2015
Table 13 Sales of Home Care by Category: % Value Growth 2010-2015
Table 14 NBO Company Shares of Home Care: % Value 2011-2015
Table 15 LBN Brand Shares of Home Care: % Value 2012-2015
Table 16 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 17 Distribution of Home Care by Format: % Value 2010-2015
Table 18 Distribution of Home Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Home Care by Category: Value 2015-2020
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 8 Research Sources












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