The company lost brand power as its coveted image came under pressure from luxury brands like Chanel and Louis Vuitton. With growing logo fatigue, South Korean consumers considered Gucci’s logo-covered products to be outdated. However, in 2016, the brand sought a breakthrough via design renovation with its new creative director. While it is uncertain whether the company can turn around the brand’s sales performance, Gucci has received positive feedback on its new collections.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Eyewear, Luxury Jewellery, Luxury Leather Goods, Luxury Portable Consumer Electronics, Luxury Timepieces, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Luxury Goods market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
Gucci Group Korea Ltd in Luxury Goods (South Korea) GUCCI GROUP KOREA LTD IN LUXURY GOODS (SOUTH KOREA) Euromonitor International December 2016
LIST OF CONTENTS AND TABLES
Strategic Direction Key Facts Summary 1 Gucci Group Korea Ltd: Key Facts Internet Strategy Competitive Positioning Summary 2 Gucci Group Korea Ltd: Luxury Goods Brands by Category 2016 Summary 3 Gucci Group Korea Ltd: Competitive Position 2015