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Home Care in Estonia

  • February 2017
  • -
  • Euromonitor International
  • -
  • 52 pages

In 2016, home care saw slower current value growth than the CAGR seen over the review period. This was largely due to higher inflation in the early part of the review period. Maturity in certain key areas, including laundry detergents and hand dishwashing, also acted as a constraint on growth, as did persistent consumer price-sensitivity.

Euromonitor International’s Home Care in Estonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Home Care in Estonia
HOME CARE IN ESTONIA
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Executive Summary
Home Care Sees Growth Despite Constraints in 2016
Estonian Consumers Look Towards Upmarket Products
Multinationals Dominate But Mayeri Remains Competitive
Emergence of Internet Retailing Continues
Contrasting Forces at Work Over Forecast Period
Market Indicators
Table 1 Households 2011-2016
Market Data
Table 2 Sales of Home Care by Category: Value 2011-2016
Table 3 Sales of Home Care by Category: % Value Growth 2011-2016
Table 4 NBO Company Shares of Home Care: % Value 2012-2016
Table 5 LBN Brand Shares of Home Care: % Value 2013-2016
Table 6 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 7 Distribution of Home Care by Format: % Value 2011-2016
Table 8 Distribution of Home Care by Format and Category: % Value 2016
Table 9 Forecast Sales of Home Care by Category: Value 2016-2021
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources
Orto As in Home Care (estonia)
Strategic Direction
Key Facts
Summary 2 Orto AS: Key Facts
Competitive Positioning
Summary 3 Orto AS: Competitive Position 2016
Ritico Oü in Home Care (estonia)
Strategic Direction
Key Facts
Summary 4 Ritico OÜ: Key Facts
Competitive Positioning
Summary 5 Ritico OÜ: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Category: Value 2011-2016
Table 12 Sales of Air Care by Category: % Value Growth 2011-2016
Table 13 NBO Company Shares of Air Care: % Value 2012-2016
Table 14 LBN Brand Shares of Air Care: % Value 2013-2016
Table 15 Forecast Sales of Air Care by Category: Value 2016-2021
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Sales of Bleach: Value 2011-2016
Table 18 Sales of Bleach: % Value Growth 2011-2016
Table 19 NBO Company Shares of Bleach: % Value 2012-2016
Table 20 LBN Brand Shares of Bleach: % Value 2013-2016
Table 21 Forecast Sales of Bleach: Value 2016-2021
Table 22 Forecast Sales of Bleach: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 23 Sales of Dishwashing by Category: Value 2011-2016
Table 24 Sales of Dishwashing by Category: % Value Growth 2011-2016
Table 25 NBO Company Shares of Dishwashing: % Value 2012-2016
Table 26 LBN Brand Shares of Dishwashing: % Value 2013-2016
Table 27 Forecast Sales of Dishwashing by Category: Value 2016-2021
Table 28 Forecast Sales of Dishwashing by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 29 Sales of Home Insecticides by Category: Value 2011-2016
Table 30 Sales of Home Insecticides by Category: % Value Growth 2011-2016
Table 31 NBO Company Shares of Home Insecticides: % Value 2012-2016
Table 32 LBN Brand Shares of Home Insecticides: % Value 2013-2016
Table 33 Forecast Sales of Home Insecticides by Category: Value 2016-2021
Table 34 Forecast Sales of Home Insecticides by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 35 Sales of Laundry Care by Category: Value 2011-2016
Table 36 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 37 Sales of Laundry Aids by Category: Value 2011-2016
Table 38 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 39 Sales of Laundry Detergents by Category: Value 2011-2016
Table 40 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 41 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 42 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 43 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 44 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 45 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 46 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 47 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 48 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 49 Sales of Polishes by Category: Value 2011-2016
Table 50 Sales of Polishes by Category: % Value Growth 2011-2016
Table 51 NBO Company Shares of Polishes: % Value 2012-2016
Table 52 LBN Brand Shares of Polishes: % Value 2013-2016
Table 53 Forecast Sales of Polishes by Category: Value 2016-2021
Table 54 Forecast Sales of Polishes by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 55 Sales of Surface Care by Category: Value 2011-2016
Table 56 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 57 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 58 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 59 NBO Company Shares of Surface Care: % Value 2012-2016
Table 60 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 61 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 62 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 63 Sales of Toilet Care by Category: Value 2011-2016
Table 64 Sales of Toilet Care by Category: % Value Growth 2011-2016
Table 65 NBO Company Shares of Toilet Care: % Value 2012-2016
Table 66 LBN Brand Shares of Toilet Care: % Value 2013-2016
Table 67 Forecast Sales of Toilet Care by Category: Value 2016-2021
Table 68 Forecast Sales of Toilet Care by Category: % Value Growth 2016-2021

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