Rimi is expected to continue to lead the market and expand. There are two strategic directions apparent in the company’s development. Firstly, Rimi is reducing its number of discounter outlets by changing them into regular Rimi outlets as the company is letting go of lowest-income customers in favour of the middle-income segment, which is associated with most of the disposable income growth. As Rimi is already located in the best locations, it is a natural move to change the outlets to a higher-...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Retailing market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
Rimi Latvia SIA in Retailing (Latvia) RIMI LATVIA SIA IN RETAILING (LATVIA) Euromonitor International December 2016
LIST OF CONTENTS AND TABLES
Strategic Direction Company Background Digital Strategy Summary 1 Rimi Latvia SIA: Share of Sales Generated by Internet Retailing 2014-2016 Private Label Summary 2 Rimi Latvia SIA: Private Label Portfolio Competitive Positioning Summary 3 Rimi Latvia SIA: Competitive Position 2016