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Lidl Suomi Ky in Retailing (Finland)

  • January 2016
  • -
  • Euromonitor International
  • -
  • 3 pages

Lidl Suomi Ky is the only grocery discounter operating in Finland and it is set to continue focusing on offering value-for-money private label products. The company is also expected to continue catering to local consumer tastes and preferences by offering well-known domestic brands alongside its private label products. The player’s core strategy for the forecast period is to maintain, develop and expand its network of outlets in the country. According to a company statement in 2015, it has...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Lidl Suomi Ky in Retailing (Finland)
LIDL SUOMI KY IN RETAILING (FINLAND)
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Strategic Direction
Company Background
Digital Strategy
Summary 1 Lidl Suomi Ky: Share of Sales Generated by Internet Retailing 2013-2015
Chart 1 Lidl Suomi Ky: Lidl, discounters in Tammisaari
Private Label
Summary 2 Lidl Suomi Ky: Private Label Portfolio
Competitive Positioning
Summary 3 Lidl Suomi Ky: Competitive Position 2015












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