Lidl Suomi is the only discounter operating in Finland. The company offers an extensive selection of private label products, but is also expected to continue catering to the tastes and preferences of local consumers by offering well-known domestic brands alongside its private label products. The player’s core strategy for the forecast period is to maintain, develop and expand its network of outlets in the country. According to a company statement in 2015, it has plans to open 40 outlets in the s...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table Of Contents
Lidl Suomi Ky in Retailing (Finland) LIDL SUOMI KY IN RETAILING (FINLAND) Euromonitor International January 2017
LIST OF CONTENTS AND TABLES
Strategic Direction Company Background Digital Strategy Summary 1 Lidl Suomi Ky: Share of Sales Generated by Internet Retailing 2014-2016 Private Label Summary 2 Lidl Suomi Ky: Private Label Portfolio Competitive Positioning Summary 3 Lidl Suomi Ky: Competitive Position 2016