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Deodorants in France, Euromonitor International

  • September 2013
  • -
  • Euromonitor International
  • -
  • 46 pages

Deodorants continued to be characterised by strong competition between brands in 2012, in particular amongst those present in supermarkets and hypermarkets. Consequently, prices were used to stimulate sales and product innovation to attract consumers. In general, manufacturers also continued to invest in advertising to boost the performances of their brands. Television and press continued to be the most important media used for this, but promotion through the internet and social networks such...

Euromonitor International's Deodorants in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Deodorants in France, Euromonitor International
DEODORANTS IN FRANCE
Euromonitor International
September 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2007-2012
Table 2 Sales of Deodorants by Category: % Value Growth 2007-2012
Table 3 Sales of Deodorants by Premium Vs Mass: % Value Analysis 2007-2012
Table 4 Deodorants NBO Company Shares by Value 2008-2012
Table 5 Deodorants LBN Brand Shares by Value 2009-2012
Table 6 Deodorants Premium LBN Brand Shares by Value 2009-2012
Table 7 Forecast Sales of Deodorants by Category: Value 2012-2017
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2012-2017
Table 9 Forecast Sales of Deodorants by Premium Vs Mass % Value Analysis 2012-2017
Beiersdorf (france) SA in Beauty and Personal Care (france)
Strategic Direction
Key Facts
Summary 1 Beiersdorf (France) SA: Key Facts
Summary 2 Beiersdorf (France) SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Beiersdorf (France) SA: Competitive Position 2012
Bourjois SA in Beauty and Personal Care (france)
Strategic Direction
Key Facts
Summary 4 Bourjois SA: Key Facts
Summary 5 Bourjois SA: Operational Indicators*
Company Background
Production
Competitive Positioning
Summary 6 Bourjois SA: Competitive Position 2012
Clarins SA in Beauty and Personal Care (france)
Strategic Direction
Key Facts
Summary 7 Clarins SA: Key Facts
Summary 8 Clarins SA: Operational Indicators*
Company Background
Production
Competitive Positioning
Summary 9 Clarins SA: Competitive Position 2012
Coty France SA in Beauty and Personal Care (france)
Strategic Direction
Key Facts
Summary 10 Coty France SA: Key Facts
Summary 11 Coty France SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Coty France SA: Competitive Position 2012
Gemey Maybelline Garnier Snc in Beauty and Personal Care (france)
Strategic Direction
Key Facts
Summary 13 Gemey Maybelline Garnier SNC: Key Facts
Company Background
Production
Competitive Positioning
Summary 14 Gemey Maybelline Garnier SNC: Competitive Position 2012
Laboratoires Lascad in Beauty and Personal Care (france)
Strategic Direction
Key Facts
Summary 15 Laboratoires LaScad: Key Facts
Company Background and Production
Competitive Positioning
Summary 16 Laboratoires LaScad: Competitive Position 2012
Unilever France SA in Beauty and Personal Care (france)
Strategic Direction
Key Facts
Summary 17 Unilever France SA: Key Facts
Summary 18 Unilever France SA: Operational Indicators*
Company Background
Production
Summary 19 Unilever France SA: Production Statistics 2012
Competitive Positioning
Summary 20 Unilever France SA: Competitive Position 2012
Executive Summary
2012 Value Growth Remains Healthy, With A Boost From Products Such As Bb Cream
Manufacturers Push On-the-go, Time-saving Products and Use Facebook for Promotion
the Growing Popularity of Natural Products Benefits Small Domestic Manufacturers
Electronics and Appliance Specialist Retailers Is on the Rise
Slight Decline Inevitable in the Forecast Period, Despite Good Potential for Some Products
Key Trends and Developments
Increased Penetration of Asian-inspired Beauty Products in France
the Performance of Small Domestic Players Is Supported by Demand for Natural Products
the Economic Context Affects the Performance of Some Beauty and Personal Care Products
More Players Use Social Networking Websites To Communicate and Sell Their Products
New Products Increasingly Cater To the On-the-go Demand of Urban Consumers
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2007-2012
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2007-2012
Table 12 Sales of Premium Cosmetics by Category: Value 2007-2012
Table 13 Sales of Premium Cosmetics by Category: % Value Growth 2007-2012
Table 14 Beauty and Personal Care GBO Company Shares by Value 2008-2012
Table 15 Beauty and Personal Care NBO Company Shares by Value 2008-2012
Table 16 Beauty and Personal Care LBN Brand Shares by Value 2009-2012
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value Analysis 2007-2012
Table 18 Sales of Beauty and Personal Care by Distribution Format: % Value Analysis 2007-2012
Table 19 Sales of Beauty and Personal Care by Category and by Distribution Format: % Value Analysis 2012
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 22 Forecast Sales of Premium Cosmetics by Category: Value 2012-2017
Table 23 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2012-2017
Sources
Summary 21 Research Sources












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