Tobacco in Europe

Introduction

Tobacco in Europe industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Europe tobacco market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The tobacco market consists of the retail sale of cigarettes, loose tobacco, chewing tobacco, and cigars and cigarillos. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.

*The European tobacco market generated total revenues of $207.7 billion in 2010, representing a compound annual growth rate (CAGR) of 2.7% for the period spanning 2006-2010.

*Cigarettes sales proved the most lucrative for the European tobacco market in 2010, generating total revenues of $188.3 billion, equivalent to 90.7% of the market's overall value.

*The performance of the market is forecast to accelerate, with an anticipated CAGR of 3.1% for the five-year period 2010-2015, which is expected to drive the market to a value of $242.2 billion by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the tobacco market in Europe

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the tobacco market in Europe

Leading company profiles reveal details of key tobacco market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Europe tobacco market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Europe economy

Key Questions Answered

What was the size of the Europe tobacco market by value in 2010?

What will be the size of the Europe tobacco market in 2015?

What factors are affecting the strength of competition in the Europe tobacco market?

How has the market performed over the last five years?

Who are the top competitiors in Europe's tobacco market?

Tobacco Industry in Europe

TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
MARKET SHARE 13
FIVE FORCES ANALYSIS 14
Summary 14
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Philip Morris International Inc. 20
British American Tobacco Plc 24
Imperial Tobacco Group PLC 28
MARKET DISTRIBUTION 32
MARKET FORECASTS 33
Market value forecast 33
APPENDIX 34
Methodology 34
Industry associations 35
Related Datamonitor research 35
Disclaimer 37
ABOUT DATAMONITOR 38
Premium Reports 38
Summary Reports 38
Datamonitor consulting 38

LIST OF TABLES
Table 1: Europe tobacco market value: $ million, 2006–10(e) 10
Table 2: Europe tobacco market segmentation I:% share, by value, 2010(e) 11
Table 3: Europe tobacco market segmentation II: % share, by value, 2010(e) 12
Table 4: Europe tobacco market share: % share, by value, 2010(e) 13
Table 5: Philip Morris International Inc.: key facts 20
Table 6: Philip Morris International Inc.: key financials ($) 22
Table 7: Philip Morris International Inc.: key financial ratios 22
Table 8: British American Tobacco Plc: key facts 24
Table 9: British American Tobacco Plc: key financials ($) 25
Table 10: British American Tobacco Plc: key financials (£) 25
Table 11: British American Tobacco Plc: key financial ratios 26
Table 12: Imperial Tobacco Group PLC: key facts 28
Table 13: Imperial Tobacco Group PLC: key financials ($) 29
Table 14: Imperial Tobacco Group PLC: key financials (£) 30
Table 15: Imperial Tobacco Group PLC: key financial ratios 30
Table 16: Europe tobacco market distribution: % share, by value, 2010(e) 32
Table 17: Europe tobacco market value forecast: $ million, 2010–15 33

LIST OF FIGURES
Figure 1: Europe tobacco market value: $ million, 2006–10(e) 10
Figure 2: Europe tobacco market segmentation I:% share, by value, 2010(e) 11
Figure 3: Europe tobacco market segmentation II: % share, by value, 2010(e) 12
Figure 4: Europe tobacco market share: % share, by value, 2010(e) 13
Figure 5: Forces driving competition in the tobacco market in Europe, 2010 14
Figure 6: Drivers of buyer power in the tobacco market in Europe, 2010 15
Figure 7: Drivers of supplier power in the tobacco market in Europe, 2010 16
Figure 8: Factors influencing the likelihood of new entrants in the tobacco market in Europe, 2010 17
Figure 9: Factors influencing the threat of substitutes in the tobacco market in Europe, 2010 18
Figure 10: Drivers of degree of rivalry in the tobacco market in Europe, 2010 19
Figure 11: Philip Morris International Inc.: revenues & profitability 23
Figure 12: Philip Morris International Inc.: assets & liabilities 23
Figure 13: British American Tobacco Plc: revenues & profitability 26
Figure 14: British American Tobacco Plc: assets & liabilities 27
Figure 15: Imperial Tobacco Group PLC: revenues & profitability 31
Figure 16: Imperial Tobacco Group PLC: assets & liabilities 31
Figure 17: Europe tobacco market distribution: % share, by value, 2010(e) 32
Figure 18: Europe tobacco market value forecast: $ million, 2010–15 33