Hot Drinks Market Overview in Germany

• Publication date: March 2012

It includes data on industry size and key market segments, plus textual and graphical analysis of the major trends and drivers and key competitors, main industry players and demographic information. What's In This Report * Contains an executive summary and data on value, volume and/or key market segments * Provides textual analysis of ’s recent performance and future prospects * Incorporate...

It includes data on industry size and key market segments, plus textual and graphical analysis of the major trends and drivers and key competitors, main industry players and demographic information.


What's In This Report


* Contains an executive summary and data on value, volume and/or key market segments


* Provides textual analysis of ’s recent performance and future prospects


* Incorporates in-depth environment and competition analysis and scorecards (substitution threats, new entrants, bargaining power …)


* Includes a five-year projection of


* The main industry players are profiled with supporting key financial metrics


* Supported by the key macroeconomic and demographic data affecting the industry


Key Market Facts


* Detailed information is included on industry size, measured by both value and volume


* Five forces scorecards provide an accessible yet in depth view of the industry ’s key competitors


* Industrieshares are covered by manufacturer and/or brand


* Also features industry breakdown by distribution channel


This Report Will Support Your Decision Making Process


* Anticipate Industry trends and developments


* Feed your decision making process


* Make your presentation and marketing materials more valuable


* Save time

Market Definition

The hot drinks industry consists of the total sales generated through the sales of coffee, tea and other hot drinks. The industry is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this market research report have been calculated using constant annual average exchange rates.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.

Hot Drink Industry in Germany

TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7

Market Definition 7
Research Highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Tchibo Holding AG 21
Kraft Foods, Inc. 23
Melitta GmbH 28
MARKET DISTRIBUTION 29
MARKET FORECASTS 30
Market value projection 30
Market volume projection 31
MACROECONOMIC INDICATORS 32
APPENDIX 34
Methodology 34
Industry associations 35
Related Datamonitor research 35
Disclaimer 37
ABOUT DATAMONITOR 38
Premium Reports 38
Summary Reports 38
Datamonitor consulting 38


Index of Tables
Data table 1: Germany hot drinks market sales : USD million, 2005–09 10
Data table 2: Germany hot drinks industry volume: million kilograms, 2005–09 11
Data table 3: Germany hot drinks industry sector ation I:% share, by value, 2009 12
Data table 4: Germany hot drinks industry sector ation II: % share, by value, 2009 13
Data table 5: Germany hot drinks industry share: % share, by volume, 2009 14
Data table 6: Tchibo Holding AG: key facts 21
Data table 7: Kraft Foods, Inc.: key facts 23
Data table 8: Kraft Foods, Inc.: key financials ($) 25
Data table 9: Kraft Foods, Inc.: key financial ratios 26
Data table 10: Melitta GmbH: key facts 28
Data table 11: Germany hot drinks industry distribution: % share, by volume, 2009 29
Data table 12: Germany hot drinks market sales projection : USD million, 2009–14 30
Data table 13: Germany hot drinks industry volume projection : million kilograms, 2009–14 31
Data table 14: Germany size of population (million), 2005–09 32
Data table 15: Germany gdp (constant 2000 prices, USD billion), 2005–09 32
Data table 16: Germany gdp (current prices, USD billion), 2005–09 32
Data table 17: Germany inflation, 2005–09 33
Data table 18: Germany consumer price index (absolute), 2005–09 33
Data table 19: Germany exchange rate, 2005–09 33


Index of Figures
Chart 1: Germany hot drinks market sales : USD million, 2005–09 10
Chart 2: Germany hot drinks industry volume: million kilograms, 2005–09 11
Chart 3: Germany hot drinks industry sector ation I:% share, by value, 2009 12
Chart 4: Germany hot drinks industry sector ation II: % share, by value, 2009 13
Chart 5: Germany hot drinks industry share: % share, by volume, 2009 14
Chart 6: Forces driving competition in the hot drinks industry in Germany, 2009 15
Chart 7: Drivers of buyer power in the hot drinks industry in Germany, 2009 16
Chart 8: Drivers of supplier power in the hot drinks industry in Germany, 2009 17
Chart 9: Factors influencing the likelihood of new entrants in the hot drinks industry in Germany, 2009 18
Chart 10: Factors influencing the threat of substitutes in the hot drinks industry in Germany, 2009 19
Chart 11: Drivers of degree of rivalry in the hot drinks industry in Germany, 2009 20
Chart 12: Kraft Foods, Inc.: revenues & profitability 26
Chart 13: Kraft Foods, Inc.: assets & liabilities 27
Chart 14: Germany hot drinks industry distribution: % share, by volume, 2009 29
Chart 15: Germany hot drinks market sales projection : USD million, 2009–14 30
Chart 16: Germany hot drinks industry volume projection : million kilograms, 2009–14 31

Coffee in Germany

Germany Ready To Drink (rtd) Tea/coffee (mn Litres)

• $ 250
• Industry data
• January 2013

Yearly, From 2007 To 2016
By Business Monitor International
Source: Association of Alcohol Free Beverages (WafG), BMI

• Industries : Hot Drink
• Countries : Germany

Germany Ready To Drink (rtd) Tea/coffee, Us$mn

• $ 250
• Industry data
• January 2013

Yearly, From 2007 To 2016
By Business Monitor International
Source: Association of Alcohol Free Beverages (WafG), BMI/BMI calculation

• Industries : Hot Drink
• Countries : Germany

Germany Coffee Sales, Eurmn

• $ 250
• Industry data
• January 2013

Yearly, From 2004 To 2016
By Business Monitor International
Source: Federal Statistics Office, Federation of German Food and Drink Industries, BMI

• Industries : Hot Drink
• Countries : Germany

Germany Coffee Sales, Kg Per Capita

• $ 250
• Industry data
• January 2013

Yearly, From 1995 To 2016
By Business Monitor International
Source: UN Industrial Commodity Statistics Database, UN Comtrade, BMI Calculation

• Industries : Hot Drink
• Countries : Germany

Germany Coffee Sales, Us$ Per Capita

• $ 250
• Industry data
• January 2013

Yearly, From 2004 To 2016
By Business Monitor International
Source: Federal Statistics Office, Federation of German Food and Drink Industries, BMI/BMI calculation

• Industries : Hot Drink
• Countries : Germany

Hot Drink in Germany

Germany Coffee Exports, Tonnes, % Change Y-o-y

• $ 250
• Industry data
• January 2013

Yearly, From 1996 To 2016
By Business Monitor International
Source: UN Comtrade

• Industries : Hot Drink
• Countries : Germany

Germany Coffee Sales, Us$mn

• $ 250
• Industry data
• January 2013

Yearly, From 2004 To 2016
By Business Monitor International
Source: Federal Statistics Office, Federation of German Food and Drink Industries, BMI/BMI calculation

• Industries : Hot Drink
• Countries : Germany

Germany Tea Sales, Tonnes, % Change Y-o-y

• $ 250
• Industry data
• January 2013

Yearly, From 1996 To 2016
By Business Monitor International
Source: UN Industrial Commodity Statistics Database, UN Comtrade, BMI Calculation

• Industries : Hot Drink
• Countries : Germany

Germany Tea Sales, Eur Per Capita

• $ 250
• Industry data
• January 2013

Yearly, From 2002 To 2016
By Business Monitor International
Source: Federal Statistics Office, Federation of German Food and Drink Industries, BMI/BMI calcualtion

• Industries : Hot Drink
• Countries : Germany

Germany Coffee Balance, Tonnes

• $ 250
• Industry data
• January 2013

Yearly, From 1995 To 2016
By Business Monitor International
Source: UN Comtrade

• Industries : Hot Drink
• Countries : Germany