Global Laminate Flooring Industry

  • October 2013
  • -
  • Global Industry Analysts
  • -
  • 278 pages

This report analyzes the worldwide markets for Laminate Flooring in Thousand Square Meters by the following End-Use Segments: New Housing Starts, Residential Replacement (including DIY Inst.), and Commercial Sector.

The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual estimates and forecasts are provided for the period 2010 through 2018. Also, a six-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs.

The report profiles 87 companies including many key and niche players such as -
Abet, Inc.
Alsafloor SA
Armstrong World Industries, Inc.
Bruce Flooring
Balterio Laminate Flooring
Beaulieu International Group
BerryAlloc

Table Of Contents




I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
Prelude II-1
Developing Economies - Opportunities for Growth II-1
Economic Uncertainty Dents Growth Prospects in Laminate
Flooring Market II-2
Global Floor Coverings Market - A Review II-4
Table 1: Global Market for Floor Coverings (2012): Percentage
Share Breakdown of Volume Demand by Geographic Region -
Asia-Pacific, North America, Western Europe and Rest of World
(includes corresponding Graph/Chart) II-5
Hard Surfaces Dominate Flooring Market II-5
Table 2: Global Market for Hard Surface Floorings (2012):
Percentage Share Breakdown by Flooring Types - Vinyl, Ceramic
Tiles, Laminates, Hardwood and Others (includes corresponding
Graph/Chart) II-5
New Flooring Trends Revive Market Optimism II-6
Wood-like Designs Preferred for Laminates II-7
Table 3: Global Laminate Product Designs (2012): Percentage
Share Breakdown by Designs - Wood Designs and Tile Designs
(includes corresponding Graph/Chart) II-7
Innovative Technologies Accelerate Demand for Laminate Flooring II-7
Attributes Consumers Look for in Laminate Flooring II-8
Popular Laminate Flooring Attributes: Ranking by Consumer
Perception II-8
Laminate Flooring in Harmony with Nature II-9
Pricing Scenario - An Overview II-9
Comparing Costs Incurred on Various Types of Flooring II-10
Mohawk Laminate: Enabling Consumers to Choose Realistic Flooring II-10
Kitchen Flooring: Trends in Vogue II-10
Laminate Flooring - Preferred Flooring Means for Houses II-11
Non-Wood Laminates Gain Popularity for Apartment Flooring II-11
A Peek at Latest Trends in Laminate Flooring Market II-11
Piano Finish - The Latest Design on the Turf II-12
Popularity of Hardwood Bodes Well for Similar Alternates II-12
HPL - A True Alternative for Solid Wood II-13
Recession Infuses Need for Stronger Vertical Integration for
Manufacturers II-13
Challenge from Other Flooring Categories II-13
Go Green: The New Mantra of Laminate Flooring Manufacturers II-14
Wood Fiber Technology: A Replacement to Laminates? II-14
Budding Applications in DIY Installation Sector II-14
Manufacturers Keep Customers Guessing II-14
Specialty Retailers: Need for New Strategies amidst Changing
Retail Landscape II-15
Competition II-15

2. PRODUCT OVERVIEW II-16
Laminate Flooring - An Insight II-16
History II-16
Development II-17
Laminate Flooring - Manufacturing Process II-17
Durability Testing II-18
Installation II-18
Maintenance II-18
Applications II-18
Raw Materials Overview II-19
Overlay Papers II-19
Melamine Resin II-19

3. PRODUCT INTRODUCTIONS/INNOVATIONS II-20
Foreign Unique Marketing Introduces Laminate Flooring Products II-20
Armstrong Residential Flooring Unveils Architectural Remnants
Line II-20
Torlys Introduces STEPSTM Elite Laminate 800 Series
Herringbone Floor II-20
Formica Flooring Launches Tradewinds Laminate Floor Collection II-21
Parador Introduces New Laminate Flooring Products II-21
Cheap Flooring Direct Unveils Classica and Sapphire Lines of
Laminate Flooring II-21
Gerflor Introduces Top Silence Acoustic Loose-Lay Plank Flooring II-22
Dallas Flooring Warehouse Introduces Hand Scraped Wood
Laminate Flooring II-22
Surface Decor Floor Warehouse Launches Laminate Flooring with
Wax Joint Technology II-22
DirtCheapFloors Unveils New Platinum Oak Laminate Flooring II-23
Pergo Relaunches Pergo Accolade and Pergo Elegant Expressions II-23
Traviata Flooring Unveils Tru-Wood AC4/32 Laminate Flooring
Line by Sonae Industria II-23
Coswick Hardwood Launches Ash Pearl Grey Designer Uniblock
Floorings II-23
Square Foot Introduces Revelation 832 II-24
Balterio Launches Vitality de Luxe 4V Laminates Range II-24
MODECOR Introduces Euroline Laminate Flooring Line II-24
Schneller Unveils Non-Textile and Laminate Flooring Designs II-25
Uniboard® Canada Introduces 40 SKU Laminate Flooring Range II-25
Pergo Introduces New Flooring Products II-25
Quick-Step Launches DecorWood Flooring Category II-26
EGGER Unveils Laminate Flooring Solution II-26
Shaw Floors Unveil HGTV Home Flooring II-26
Square Foot Introduces Waltz 191 Laminate Wooden Flooring Line II-27
RTA Store Extends Finishes Range of Floorings and Kitchen
Cabinets II-27
BestLaminate Includes Quick Step Laminate Flooring to its
Laminate Flooring Range II-27
Pergo Launches public Extreme Laminate Flooring Collection II-28
BerryAlloc Debuts 5G-S Side Push System for Laminate flooring II-28
Schneller Introduces First Annual Collection of Laminate and
Non-Textile Flooring Designs II-28
Shaw Flooring Launches OptiGuard Laminate Finish II-29
Witex Launches Ariosa Range of Longer Laminate Planks II-29
Floors Online Debuts Three New Laminate Flooring Collections II-29
Wilsonart Launches New Range of Contract Flooring II-29
Faus Introduces Classic American Laminate Flooring Range II-30
Faus Adds Four New Decors to its Masterpieces® Collection II-30
Silverwood Launches Vivo9 Collection, An Eco- Friendly
Substitute To Laminate Flooring II-30
Square Foot Introduces Bravo, Latest Series of Premium
Laminate Flooring Bravo II-31

4. RECENT INDUSTRY ACTIVITY II-32
Mohawk Industries Acquires Pergo II-32
Bauwerk Parkett Merges with Boen II-32
IVC Inks Agreement to Acquire Complete Stake in Trinterio from
Balta Industries II-32
Kastamonu Entegre to Establish New MDF Plant II-32
Kaycan® Acquires Uniboard® Canada II-33
Armstrong World Industries Divests Patriot Flooring Supply
Business II-33
Arclin Takes Over North America-based Operations of Coveright
Surfaces II-33
HOM Furniture Launches World Floor and Rugs Business II-34
Markel Ventures Takes Over Majority Stake in Havco II-34
Aarauco Inks Joint Venture Agreement with Unilin II-34
BVG Flooring Inks MOU with Barlinek II-34
Uniboard Inks Agreement to Divest North Carolina-based
Particleboard and MDF Facilities II-34
Laura Ashley Selects WESTCO for Distribution of Flooring Range II-35
Lumber Liquidators Establish New Store II-35
simpleFLOORS Establishes New Stores II-35
Lumber Liquidators Takes Over Specific Assets of Sequoia
Floorings II-35
Tarkett Takes Over Parquets Marty II-36
China Forestry Acquires Bingwu II-36
Freeman and Ares Management Acquire Floor and Decor Outlets of
America II-36
East Valley Floors Establishes New Showroom II-36
Eucatex Expands Production II-37
Kronospan Commences Manufacture of Wood Processing Plant II-37
Fausfloor Adds Allied Products as a New Distributor for the US
Market II-37
Action Group Expands Business into Laminate Flooring Market II-37
H.I.G. Capital Takes Over Witex Flooring Products II-37
Mannington Mills Enters into License Agreement with Pergo II-38
Alloc Inks License Agreement with Välinge for 4G and 5G-S Systems II-38
Kronotex to Expand Laminate Flooring Business II-38
Wilsonart Exits Flooring Business II-38

5. FOCUS ON SELECT PLAYERS II-39
Abet, Inc. (US) II-39
Alsafloor SA (France) II-39
Armstrong World Industries, Inc. (US) II-39
Bruce Flooring (US) II-39
Balterio Laminate Flooring (Belgium) II-40
Beaulieu International Group (Belgium) II-40
BerryAlloc (US) II-40
CLASSEN Group (Germany) II-41
EGGER Group (Austria) II-41
Faus Group, Inc. (US) II-41
Formica Group (US) II-42
Hamberger Industriewerke GmbH (Germany) II-42
Kaindl Flooring GmbH (Austria) II-42
Kronoflooring GmbH (Germany) II-43
KRONOTEX GmbH and Co KG (Germany) II-43
Mannington Mills, Inc. (US) II-43
Mohawk Industries, Inc. (US) II-44
Pergo (US) II-44
UNILIN (Belgium) II-44
Robina Flooring Sdn Bhd (Malaysia) II-44
Shaw Industries, Inc. (US) II-45
Skema Srl (Italy) II-45
Sonae Indústria SGPS, S.A (Portugal) II-45
Tarkett USA, Inc. (US) II-46
Uniboard Canada, Inc. (Canada) II-46
Witex Flooring Products GmbH (Germany) II-46

6. GLOBAL MARKET PERSPECTIVE II-47
Table 4: World Recent Past, Current and Future Analysis for
Laminate Flooring by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East, and Latin
America Markets Independently Analyzed with Annual Sales
Figures in Thousand Square Meters for Years 2010 through 2018
(includes corresponding Graph/Chart) II-47

Table 5: World Historic Review for Laminate Flooring by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East, and Latin America Markets
Independently Analyzed with Annual Sales Figures in Thousand
Square Meters for Years 2004 through 2009 (includes
corresponding Graph/Chart) II-48

Table 6: World 15-Year Perspective for Laminate Flooring by
Geographic Region - Percentage Breakdown of Volume Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East, and Latin America Markets for Years 2004, 2013
and 2018 (includes corresponding Graph/Chart) II-49

Table 7: World Recent Past, Current and Future Analysis for
Laminate Flooring in New Housing Starts by Geographic Region -
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East, and Latin America Markets Independently Analyzed
with Annual Sales Figures in Thousand Square Meters for Years
2010 through 2018 (includes corresponding Graph/Chart) II-50

Table 8: World Historic Review for Laminate Flooring in New
Housing Starts by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East, and Latin
America Markets Independently Analyzed with Annual Sales
Figures in Thousand Square Meters for Years 2004 through 2009
(includes corresponding Graph/Chart) II-51

Table 9: World 15-Year Perspective for Laminate Flooring in
New Housing Starts by Geographic Region - Percentage Breakdown
of Volume Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East, and Latin America Markets for
Years 2004, 2013 and 2018 (includes corresponding Graph/Chart) II-52

Table 10: World Recent Past, Current and Future Analysis for
Laminate Flooring in Residential Replacement (Including DIY
Inst.) by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East, and Latin America
Markets Independently Analyzed with Annual Sales Figures in
Thousand Square Meters for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-53

Table 11: World Historic Review for Laminate Flooring in
Residential Replacement (Including DIY Inst.) by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East, and Latin America Markets Independently
Analyzed with Annual Sales Figures in Thousand Square Meters
for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-54

Table 12: World 15-Year Perspective for Laminate Flooring in
Residential Replacement (Including DIY Inst.) by Geographic
Region - Percentage Breakdown of Volume Sales for US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East,
and Latin America Markets for Years 2004, 2013 and 2018
(includes corresponding Graph/Chart) II-55

Table 13: World Recent Past, Current and Future Analysis for
Laminate Flooring in Commercial Markets by Geographic Region -
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East, and Latin America Markets Independently Analyzed
with Annual Sales Figures in Thousand Square Meters for Years
2010 through 2018 (includes corresponding Graph/Chart) II-56

Table 14: World Historic Review for Laminate Flooring in
Commercial Markets by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East, and Latin
America Markets Independently Analyzed with Annual Sales
Figures in Thousand Square Meters for Years 2004 through 2009
(includes corresponding Graph/Chart) II-57

Table 15: World 15-Year Perspective for Laminate Flooring in
Commercial Markets by Geographic Region - Percentage Breakdown
of Volume Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East, and Latin America Markets for
Years 2004, 2013 and 2018 (includes corresponding Graph/Chart) II-58


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Current and Future Analysis III-1
Floor Coverings Market - An Overview III-1
Table 16: US Flooring Market by Type (2013): Percentage
Breakdown by Value Sales for Carpet and Rugs, Vinyl Sheet
and Floor Tile, Ceramic Floor and Wall Tile, Hardwood
Flooring, Stone Flooring, Laminate Flooring and Others
(includes corresponding Graph/Chart) III-2

Table 17: US Floor Covering Market (2013): Percentage Share
Breakdown by Distribution Channels - Specialty Stores, Home
Centres and Contractors (includes corresponding
Graph/Chart) III-2
Laminate Flooring Market: An Overview III-2
Table 18: US Laminate Flooring Market by End-Use Market
(2012): Percentage Share Breakdown by Value Sales for
Residential Repair/Remodel, Commercial Sector, and
Residential New Construction (includes corresponding
Graph/Chart) III-3
Laminate Floorings in the US Market (2000 - 2010): A Road
Map to Success III-4
Economic Volatility and Laminate Floorings Market III-4
Price Erosion: A Temporary Phenomenon? III-5
Table 19: Average Selling Price of Laminate Flooring in the
US (In US$ per Square Foot) (includes corresponding
Graph/Chart) III-5
Intense Competition Drives Focus onto Product Design
Innovations III-6
Popular Trends Defining the US Laminate Floorings Market III-6
Innovative Products and Branding: Need of the Hour III-7
Carpet Consumers Shift Preference towards Laminate Flooring III-7
Laminate Flooring Loses Ground to LVT III-7
Green is in III-7
Distribution Channels III-8
Table 20: US Laminate Flooring Market by Distribution
Channel (2012): Percentage Share Breakdown of Volume Sales
for Home Centers, Specialty Retailers, Warehouse Clubs, and
Others (includes corresponding Graph/Chart) III-8
Imports Scenario III-8
Table 21: US Imports of Floor Coverings (2012): Percentage
Share Breakdown of Import Value by Product Segment - Carpet
and Area Rugs, Ceramic Floor and Wall Tile, Resilient,
Hardwood Flooring and Laminates (includes corresponding
Graph/Chart) III-9

Table 22: US Imports of Floor Coverings (2012): Percentage
Share Breakdown of Import Volume by Product Segment -
Carpet and Area Rugs, Resilient, Ceramic Floor and Wall
Tile, Laminates and Hardwood Flooring (includes
corresponding Graph/Chart) III-10
Competitive Scenario III-10
Table 23: Leading Players in the US Laminate Floorings
Market (2012): Percentage Share Breakdown of Value Sales
for Mohawk, Kronotex, Shaw, Clarion, Mannington, Tarkett
and Others (includes corresponding Graph/Chart) III-10
Decorative Laminates Market: An Insight III-11
Review of US Construction Industry III-11
Table 24: Residential Construction in the US (2007-2012):
Number of Housing Starts by Type - Single-Family Units and
Multi-Family Units (in ‘000) (includes corresponding
Graph/Chart) III-12

Table 25: Non-Residential Construction in the US
(2010-2012): Construction Value by Segment (in US$ Billion)
(includes corresponding Graph/Chart) III-13
Strategic Corporate Developments III-14
Product Launches III-18
Focus on Select Regional Players III-22
B.Market Analytics III-26
Table 26: US Recent Past, Current and Future Analysis for
Laminate Flooring by End-Use Segment - New Housing Starts,
Residential Replacement (including DIY Inst.), and
Commercial Markets Independently Analyzed with Annual Sales
Figures in Thousand Square Meters for Years 2010 through
2018 (includes corresponding Graph/Chart) III-26

Table 27: US Historic Review for Laminate Flooring by
End-Use Segment - New Housing Starts, Residential
Replacement (including DIY Inst.), and Commercial Markets
Independently Analyzed with Annual Sales Figures in Thousand
Square Meters for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-27

Table 28: US 15-Year Perspective for Laminate Flooring by
End-Use Segment - Percentage Breakdown of Volume Sales for
New Housing Starts, Residential Replacement (including DIY
Inst.), and Commercial Markets for Years 2004, 2013 and 2018
(includes corresponding Graph/Chart) III-28

2. CANADA III-29
A.Market Analysis III-29
Outlook III-29
Hard-Surface Flooring Gaining Traction III-29
Table 29: Floor Coverings Market in Canada (2012):
Percentage Share Breakdown by Types - Carpets, Wood,
Ceramic, Laminates, Resilient Flooring and Rugs (includes
corresponding Graph/Chart) III-29
Strategic Corporate Developments III-30
Product Launches III-31
Uniboard Canada, Inc. - A Key Regional Player III-32
B.Market Analytics III-33
Table 30: Canadian Recent Past, Current and Future Analysis
for Laminate Flooring by End-Use Segment - New Housing
Starts, Residential Replacement (including DIY Inst.), and
Commercial Markets Independently Analyzed with Annual Sales
Figures in Thousand Square Meters for Years 2010 through
2018 (includes corresponding Graph/Chart) III-33

Table 31: Canadian Historic Review for Laminate Flooring by
End-Use Segment - New Housing Starts, Residential
Replacement (including DIY Inst.), and Commercial Markets
Independently Analyzed with Annual Sales Figures in Thousand
Square Meters for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-34

Table 32: Canadian 15-Year Perspective for Laminate Flooring
by End-Use Segment - Percentage Breakdown of Volume Sales
for New Housing Starts, Residential Replacement (including
DIY Inst.), and Commercial Markets for Years 2004, 2013 and
2018 (includes corresponding Graph/Chart) III-35

3. JAPAN III-36
Market Analysis III-36
Table 33: Japanese Recent Past, Current and Future Analysis
for Laminate Flooring by End-Use Segment - New Housing
Starts, Residential Replacement (including DIY Inst.), and
Commercial Markets Independently Analyzed with Annual Sales
Figures in Thousand Square Meters for Years 2010 through
2018 (includes corresponding Graph/Chart) III-36

Table 34: Japanese Historic Review for Laminate Flooring by
End-Use Segment - New Housing Starts, Residential
Replacement (including DIY Inst.), and Commercial Markets
Independently Analyzed with Annual Sales Figures in Thousand
Square Meters for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-37

Table 35: Japanese 15-Year Perspective for Laminate Flooring
by End-Use Segment - Percentage Breakdown of Volume Sales
for New Housing Starts, Residential Replacement (including
DIY Inst.), and Commercial Markets for Years 2004, 2013 and
2018 (includes corresponding Graph/Chart) III-38

4. EUROPE III-39
A.Market Analysis III-39
Outlook III-39
Laminate Flooring Market - A Review III-39
Table 36: European Flooring Market (2010): Percentage Share
Breakdown by Flooring Types - Textiles/Carpets,
Ceramic/Stone, Resilient, Laminate and Parquet (includes
corresponding Graph/Chart) III-40
A Peek at Latest Trends in Laminate Flooring Designs III-40
Wood-like Laminates Find Favor in Europe III-41
Intense Competition and Overcapacity: Key Issues Confronting
European Manufacturers III-41
Growing Threat from LVT III-41
China: A Lucrative Export Destination III-42
Stringent Regulatory Norms Typify European Manufacturing III-42
EPLF Submits a Draft Standard for Underlay Materials III-42
Competitive Scenario III-43
Table 37: Leading Players in the European Laminate
Floorings Market (2010): Percentage Share Breakdown of
Value Sales for Kronotex, Kronospan, Kaindl, Classen,
Egger, Unilin, Pergo, Balterio and Others (includes
corresponding Graph/Chart) III-43
B.Market Analytics III-44
Table 38: European Recent Past, Current and Future Analysis
for Laminate Flooring by Geographic Region - France,
Germany, Italy, UK, Spain, Turkey, Netherlands, Russia, and
Rest of Europe Markets Independently Analyzed with Annual
Sales Figures in Thousand Square Meters for Years 2010
through 2018 (includes corresponding Graph/Chart) III-44

Table 39: European Historic Review for Laminate Flooring by
Geographic Region - France, Germany, Italy, UK, Spain,
Turkey, Netherlands, Russia, and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in Thousand
Square Meters for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-45

Table 40: European 15-Year Perspective for Laminate Flooring
by Geographic Region - Percentage Breakdown of Volume Sales
for France, Germany, Italy, UK, Spain, Turkey, Netherlands,
Russia, and Rest of Europe Markets for Years 2004, 2013 and
2018 (includes corresponding Graph/Chart) III-46

Table 41: European Recent Past, Current and Future Analysis
for Laminate Flooring by End-Use Segment - New Housing
Starts, Residential Replacement (including DIY Inst.), and
Commercial Markets Independently Analyzed with Annual Sales
Figures in Thousand Square Meters for Years 2010 through
2018 (includes corresponding Graph/Chart) III-47

Table 42: European Historic Review for Laminate Flooring by
End-Use Segment - New Housing Starts, Residential
Replacement (including DIY Inst.), and Commercial Markets
Independently Analyzed with Annual Sales Figures in Thousand
Square Meters for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-48

Table 43: European 15-Year Perspective for Laminate Flooring
by End-Use Segment - Percentage Breakdown of Volume Sales
for New Housing Starts, Residential Replacement (including
DIY Inst.), and Commercial Markets for Years 2004, 2013 and
2018 (includes corresponding Graph/Chart) III-49

4a. FRANCE III-50
A.Market Analysis III-50
Outlook III-50
Strategic Corporate Development III-50
Alsafloor SA - A Key Regional Player III-50
B.Market Analytics III-51
Table 44: French Recent Past, Current and Future Analysis for
Laminate Flooring by End-Use Segment - New Housing Starts,
Residential Replacement (including DIY Inst.), and
Commercial Markets Independently Analyzed with Annual Sales
Figures in Thousand Square Meters for Years 2010 through
2018 (includes corresponding Graph/Chart) III-51

Table 45: French Historic Review for Laminate Flooring by
End-Use Segment - New Housing Starts, Residential
Replacement (including DIY Inst.), and Commercial Markets
Independently Analyzed with Annual Sales Figures in Thousand
Square Meters for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-52

Table 46: French 15-Year Perspective for Laminate Flooring
by End-Use Segment - Percentage Breakdown of Volume Sales
for New Housing Starts, Residential Replacement (including
DIY Inst.), and Commercial Markets for Years 2004, 2013 and
2018 (includes corresponding Graph/Chart) III-53

4b. GERMANY III-54
A.Market Analysis III-54
Outlook III-54
Germany Continues to Lead III-54
Strategic Corporate Development III-54
Product Launches III-55
Focus on Select Regional Players III-56
B.Market Analytics III-58
Table 47: German Recent Past, Current and Future Analysis for
Laminate Flooring by End-Use Segment - New Housing Starts,
Residential Replacement (including DIY Inst.), and
Commercial Markets Independently Analyzed with Annual Sales
Figures in Thousand Square Meters for Years 2010 through
2018 (includes corresponding Graph/Chart) III-58

Table 48: German Historic Review for Laminate Flooring by
End-Use Segment - New Housing Starts, Residential
Replacement (including DIY Inst.), and Commercial Markets
Independently Analyzed with Annual Sales Figures in Thousand
Square Meters for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-59

Table 49: German 15-Year Perspective for Laminate Flooring
by End-Use Segment - Percentage Breakdown of Volume Sales
for New Housing Starts, Residential Replacement (including
DIY Inst.), and Commercial Markets for Years 2004, 2013 and
2018 (includes corresponding Graph/Chart) III-60

4c. ITALY III-61
A.Market Analysis III-61
Skema Srl - A Key Regional Player III-61
B.Market Analytics III-62
Table 50: Italian Recent Past, Current and Future Analysis for
Laminate Flooring by End-Use Segment - New Housing Starts,
Residential Replacement (including DIY Inst.), and
Commercial Markets Independently Analyzed with Annual Sales
Figures in Thousand Square Meters for Years 2010 through
2018 (includes corresponding Graph/Chart) III-62

Table 51: Italian Historic Review for Laminate Flooring by
End-Use Segment - New Housing Starts, Residential
Replacement (including DIY Inst.), and Commercial Markets
Independently Analyzed with Annual Sales Figures in Thousand
Square Meters for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-63

Table 52: Italian 15-Year Perspective for Laminate Flooring
by End-Use Segment - Percentage Breakdown of Volume Sales
for New Housing Starts, Residential Replacement (including
DIY Inst.), and Commercial Markets for Years 2004, 2013 and
2018 (includes corresponding Graph/Chart) III-64

4d. THE UNITED KINGDOM III-65
A.Market Analysis III-65
Floor Coverings Market: An Overview III-65
Table 53: UK Market for Floor Coverings (2012): Percentage
Share Breakdown of Value Sales by Product Type - Carpets,
Wood, Vinyl, Ceramic and Natural Stone Tiles, and Others
(includes corresponding Graph/Chart) III-65

Table 54: Replacement Intervals for Floor Covering Types in
the UK (includes corresponding Graph/Chart) III-66
An Insight into Laminate Flooring Market III-66
Product Launches III-67
B.Market Analytics III-68
Table 55: UK Recent Past, Current and Future Analysis for
Laminate Flooring by End-Use Segment - New Housing Starts,
Residential Replacement (including DIY Inst.), and
Commercial Markets Independently Analyzed with Annual Sales
Figures in Thousand Square Meters for Years 2010 through
2018 (includes corresponding Graph/Chart) III-68

Table 56: UK Historic Review for Laminate Flooring by
End-Use Segment - New Housing Starts, Residential
Replacement (including DIY Inst.), and Commercial Markets
Independently Analyzed with Annual Sales Figures in Thousand
Square Meters for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-69

Table 57: UK 15-Year Perspective for Laminate Flooring by
End-Use Segment - Percentage Breakdown of Volume Sales for
New Housing Starts, Residential Replacement (including DIY
Inst.), and Commercial Markets for Years 2004, 2013 and 2018
(includes corresponding Graph/Chart) III-70

4e. SPAIN III-71
Market Analysis III-71
Table 58: Spanish Recent Past, Current and Future Analysis for
Laminate Flooring by End-Use Segment - New Housing Starts,
Residential Replacement (including DIY Inst.), and
Commercial Markets Independently Analyzed with Annual Sales
Figures in Thousand Square Meters for Years 2010 through
2018 (includes corresponding Graph/Chart) III-71

Table 59: Spanish Historic Review for Laminate Flooring by
End-Use Segment - New Housing Starts, Residential
Replacement (including DIY Inst.), and Commercial Markets
Independently Analyzed with Annual Sales Figures in Thousand
Square Meters for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-72

Table 60: Spanish 15-Year Perspective for Laminate Flooring
by End-Use Segment - Percentage Breakdown of Volume Sales
for New Housing Starts, Residential Replacement (including
DIY Inst.), and Commercial Markets for Years 2004, 2013 and
2018 (includes corresponding Graph/Chart) III-73

4f. TURKEY III-74
Market Analysis III-74
Table 61: Turkish Recent Past, Current and Future Analysis for
Laminate Flooring by End-Use Segment - New Housing Starts,
Residential Replacement (including DIY Inst.), and
Commercial Markets Independently Analyzed with Annual Sales
Figures in Thousand Square Meters for Years 2010 through
2018 (includes corresponding Graph/Chart) III-74

Table 62: Turkish Historic Review for Laminate Flooring by
End-Use Segment - New Housing Starts, Residential
Replacement (including DIY Inst.), and Commercial Markets
Independently Analyzed with Annual Sales Figures in Thousand
Square Meters for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-75

Table 63: Turkish 15-Year Perspective for Laminate Flooring
by End-Use Segment - Percentage Breakdown of Volume Sales
for New Housing Starts, Residential Replacement (including
DIY Inst.), and Commercial Markets for Years 2004, 2013 and
2018 (includes corresponding Graph/Chart) III-76

4g. THE NETHERLANDS III-77
Market Analysis III-77
Table 64: The Netherlands Recent Past, Current and Future
Analysis for Laminate Flooring by End-Use Segment - New
Housing Starts, Residential Replacement (including DIY
Inst.), and Commercial Markets Independently Analyzed with
Annual Sales Figures in Thousand Square Meters for Years
2010 through 2018 (includes corresponding Graph/Chart) III-77

Table 65: The Netherlands Historic Review for Laminate
Flooring by End-Use Segment - New Housing Starts,
Residential Replacement (including DIY Inst.), and
Commercial Markets Independently Analyzed with Annual Sales
Figures in Thousand Square Meters for Years 2004 through
2009 (includes corresponding Graph/Chart) III-78

Table 66: The Netherlands 15-Year Perspective for Laminate
Flooring by End-Use Segment - Percentage Breakdown of Volume
Sales for New Housing Starts, Residential Replacement
(including DIY Inst.), and Commercial Markets for Years
2004, 2013 and 2018 (includes corresponding Graph/Chart) III-79

4h. RUSSIA III-80
A.Market Analysis III-80
Outlook III-80
Concerns over Influx of Chinese Laminate Flooring Products III-80
B.Market Analytics III-81
Table 67: Russian Recent Past, Current and Future Analysis for
Laminate Flooring by End-Use Segment - New Housing Starts,
Residential Replacement (including DIY Inst.), and
Commercial Markets Independently Analyzed with Annual Sales
Figures in Thousand Square Meters for Years 2010 through
2018 (includes corresponding Graph/Chart) III-81

Table 68: Russian Historic Review for Laminate Flooring by
End-Use Segment - New Housing Starts, Residential
Replacement (including DIY Inst.), and Commercial Markets
Independently Analyzed with Annual Sales Figures in Thousand
Square Meters for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-82

Table 69: Russian 15-Year Perspective for Laminate Flooring
by End-Use Segment - Percentage Breakdown of Volume Sales
for New Housing Starts, Residential Replacement (including
DIY Inst.), and Commercial Markets for Years 2004, 2013 and
2018 (includes corresponding Graph/Chart) III-83

4i. REST OF EUROPE III-84
A.Market Analysis III-84
Outlook III-84
Strategic Corporate Developments III-84
Product Launches III-84
Focus on Select Regional Players III-86
B.Market Analytics III-89
Table 70: Rest of Europe Recent Past, Current and Future
Analysis for Laminate Flooring by End-Use Segment - New
Housing Starts, Residential Replacement (including DIY
Inst.), and Commercial Markets Independently Analyzed with
Annual Sales Figures in Thousand Square Meters for Years
2010 through 2018 (includes corresponding Graph/Chart) III-89

Table 71: Rest of Europe Historic Review for Laminate
Flooring by End-Use Segment - New Housing Starts,
Residential Replacement (including DIY Inst.), and
Commercial Markets Independently Analyzed with Annual Sales
Figures in Thousand Square Meters for Years 2004 through
2009 (includes corresponding Graph/Chart) III-90

Table 72: Rest of Europe 15-Year Perspective for Laminate
Flooring by End-Use Segment - Percentage Breakdown of Volume
Sales for New Housing Starts, Residential Replacement
(including DIY Inst.), and Commercial Markets for Years
2004, 2013 and 2018 (includes corresponding Graph/Chart) III-91

5. ASIA-PACIFIC III-92
Market Analysis III-92
Table 73: Asia-Pacific Recent Past, Current and Future
Analysis for Laminate Flooring by Geographic Region - China,
India and Rest of Asia-Pacific Markets Independently
Analyzed with Annual Sales Figures in Thousand Square Meters
for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-92

Table 74: Asia-Pacific Recent Past, Current and Future
Analysis for Laminate Flooring by Geographic Region - China,
India and Rest of Asia-Pacific Markets Independently
Analyzed with Annual Sales Figures in Thousand Square Meters
for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-93

Table 75: Asia-Pacific 15-Year Perspective for Laminate
Flooring by Geographic Region - Percentage Breakdown of
Volume Sales for China, India and Rest of Asia-Pacific
Markets for Years 2004, 2013 and 2018 (includes
corresponding Graph/Chart) III-94

Table 76: Asia-Pacific Recent Past, Current and Future
Analysis for Laminate Flooring by End-Use Segment - New
Housing Starts, Residential Replacement (including DIY
Inst.), and Commercial Markets Independently Analyzed with
Annual Sales Figures in Thousand Square Meters for Years
2010 through 2018 (includes corresponding Graph/Chart) III-95

Table 77: Asia-Pacific Historic Review for Laminate Flooring
by End-Use Segment - New Housing Starts, Residential
Replacement (including DIY Inst.), and Commercial Markets
Independently Analyzed with Annual Sales Figures in Thousand
Square Meters for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-96

Table 78: Asia-Pacific 15-Year Perspective for Laminate
Flooring by End-Use Segment - Percentage Breakdown of Volume
Sales for New Housing Starts, Residential Replacement
(including DIY Inst.), and Commercial Markets for Years
2004, 2013 and 2018 (includes corresponding Graph/Chart) III-97

5a. CHINA III-98
A.Market Analysis III-98
Floor Covering Market in China: An Overview III-98
Table 79: Floor Coverings Market in China (2013):
Percentage Share Breakdown of Volume Demand by Product Type -
Ceramic, Carpets and Rugs, Vinyl, Laminate, Wood, and
Others (includes corresponding Graph/Chart) III-98

Table 80: Chinese Flooring Market (2011): Percentage Share
Breakdown of Production Volume by Segment - Laminate
Flooring, Engineered Wood Flooring, Solid Wood Flooring,
Bamboo Parquet, and Other Wood Flooring (includes
corresponding Graph/Chart) III-99
An Insight into Laminate Flooring Market in China III-99
Strategic Corporate Developments III-100
B.Market Analytics III-101
Table 81: Chinese Recent Past, Current and Future Analysis for
Laminate Flooring by End-Use Segment - New Housing Starts,
Residential Replacement (including DIY Inst.), and
Commercial Markets Independently Analyzed with Annual Sales
Figures in Thousand Square Meters for Years 2010 through
2018 (includes corresponding Graph/Chart) III-101

Table 82: Chinese Historic Review for Laminate Flooring by
End-Use Segment - New Housing Starts, Residential
Replacement (including DIY Inst.), and Commercial Markets
Independently Analyzed with Annual Sales Figures in Thousand
Square Meters for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-102

Table 83: Chinese 15-Year Perspective for Laminate Flooring
by End-Use Segment - Percentage Breakdown of Volume Sales
for New Housing Starts, Residential Replacement (including
DIY Inst.), and Commercial Markets for Years 2004, 2013 and
2018 (includes corresponding Graph/Chart) III-103

5b. INDIA III-104
A.Market Analysis III-104
Outlook III-104
Hardwood and Laminate Flooring Dominate Indian Flooring
Industry III-104
Hospitality Industry Chooses Laminate Flooring III-104
Strategic Corporate Developments III-105
Product Launches III-105
B.Market Analytics III-107
Table 84: Indian Recent Past, Current and Future Analysis for
Laminate Flooring by End-Use Segment - New Housing Starts,
Residential Replacement (including DIY Inst.), and
Commercial Markets Independently Analyzed with Annual Sales
Figures in Thousand Square Meters for Years 2010 through
2018 (includes corresponding Graph/Chart) III-107

Table 85: Indian Historic Review for Laminate Flooring by
End-Use Segment - New Housing Starts, Residential
Replacement (including DIY Inst.), and Commercial Markets
Independently Analyzed with Annual Sales Figures in Thousand
Square Meters for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-108

Table 86: Indian 15-Year Perspective for Laminate Flooring
by End-Use Segment - Percentage Breakdown of Volume Sales
for New Housing Starts, Residential Replacement (including
DIY Inst.), and Commercial Markets for Years 2004, 2013 and
2018 (includes corresponding Graph/Chart) III-109

5c. REST OF ASIA-PACIFIC III-110
A.Market Analysis III-110
Outlook III-110
Strategic Corporate Development III-110
Robina Flooring Sdn Bhd (Malaysia) - A Key Regional Player III-110
B.Market Analytics III-111
Table 87: Rest of Asia-Pacific Recent Past, Current and Future
Analysis for Laminate Flooring by End-Use Segment - New
Housing Starts, Residential Replacement (including DIY
Inst.), and Commercial Markets Independently Analyzed with
Annual Sales Figures in Thousand Square Meters for Years
2010 through 2018 (includes corresponding Graph/Chart) III-111

Table 88: Rest of Asia-Pacific Historic Review for Laminate
Flooring by End-Use Segment - New Housing Starts,
Residential Replacement (including DIY Inst.), and
Commercial Markets Independently Analyzed with Annual Sales
Figures in Thousand Square Meters for Years 2004 through
2009 (includes corresponding Graph/Chart) III-112

Table 89: Rest of Asia-Pacific 15-Year Perspective for
Laminate Flooring by End-Use Segment - Percentage Breakdown
of Volume Sales for New Housing Starts, Residential
Replacement (including DIY Inst.), and Commercial Markets
for Years 2004, 2013 and 2018 (includes corresponding
Graph/Chart) III-113

6. THE MIDDLE EAST III-114
A.Market Analysis III-114
Outlook III-114
Strategic Corporate Developments III-114
B.Market Analytics III-115
Table 90: Middle East Recent Past, Current and Future Analysis
for Laminate Flooring by End-Use Segment - New Housing
Starts, Residential Replacement (including DIY Inst.), and
Commercial Markets Independently Analyzed with Annual Sales
Figures in Thousand Square Meters for Years 2010 through
2018 (includes corresponding Graph/Chart) III-115

Table 91: Middle East Historic Review for Laminate Flooring
by End-Use Segment - New Housing Starts, Residential
Replacement (including DIY Inst.), and Commercial Markets
Independently Analyzed with Annual Sales Figures in Thousand
Square Meters for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-116

Table 92: Middle East 15-Year Perspective for Laminate
Flooring by End-Use Segment - Percentage Breakdown of Volume
Sales for New Housing Starts, Residential Replacement
(including DIY Inst.), and Commercial Markets for Years
2004, 2013 and 2018 (includes corresponding Graph/Chart) III-117

7. LATIN AMERICA III-118
Market Analysis III-118
Table 93: Latin American Recent Past, Current and Future
Analysis for Laminate Flooring by Geographic Region - Brazil
and Rest of Latin America Markets Independently Analyzed
with Annual Sales Figures in Thousand Square Meters for
Years 2010 through 2018 (includes corresponding Graph/Chart) III-118

Table 94: Latin American Historic Review for Laminate
Flooring by Geographic Region - Brazil and Rest of Latin
America Markets Independently Analyzed with Annual Sales
Figures in Thousand Square Meters for Years 2004 through
2009 (includes corresponding Graph/Chart) III-119

Table 95: Latin American 15-Year Perspective for Laminate
Flooring by Geographic Region - Percentage Breakdown of
Volume Sales for Brazil and Rest of Latin America Markets
for Years 2004, 2013 and 2018 (includes corresponding
Graph/Chart) III-120

Table 96: Latin American Recent Past, Current and Future
Analysis for Laminate Flooring by End-Use Segment - New
Housing Starts, Residential Replacement (including DIY
Inst.), and Commercial Markets Independently Analyzed with
Annual Sales Figures in Thousand Square Meters for Years
2010 through 2018 (includes corresponding Graph/Chart) III-121

Table 97: Latin American Historic Review for Laminate
Flooring by End-Use Segment - New Housing Starts,
Residential Replacement (including DIY Inst.), and
Commercial Markets Independently Analyzed with Annual Sales
Figures in Thousand Square Meters for Years 2004 through
2009 (includes corresponding Graph/Chart) III-122

Table 98: Latin American 15-Year Perspective for Laminate
Flooring by End-Use Segment - Percentage Breakdown of Volume
Sales for New Housing Starts, Residential Replacement
(including DIY Inst.), and Commercial Markets for Years
2004, 2013 and 2018 (includes corresponding Graph/Chart) III-123

7a. BRAZIL III-124
A.Market Analysis III-124
Outlook III-124
Strategic Corporate Developments III-124
B.Market Analytics III-125
Table 99: Brazilian Recent Past, Current and Future Analysis
for Laminate Flooring by End-Use Segment - New Housing
Starts, Residential Replacement (including DIY Inst.), and
Commercial Markets Independently Analyzed with Annual Sales
Figures in Thousand Square Meters for Years 2010 through
2018 (includes corresponding Graph/Chart) III-125

Table 100: Brazilian Historic Review for Laminate Flooring
by End-Use Segment - New Housing Starts, Residential
Replacement (including DIY Inst.), and Commercial Markets
Independently Analyzed with Annual Sales Figures in Thousand
Square Meters for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-126

Table 101: Brazilian 15-Year Perspective for Laminate
Flooring by End-Use Segment - Percentage Breakdown of Volume
Sales for New Housing Starts, Residential Replacement
(including DIY Inst.), and Commercial Markets for Years
2004, 2013 and 2018 (includes corresponding Graph/Chart) III-127

7b. REST OF LATIN AMERICA III-128
Market Analysis III-128
Table 102: Rest of Latin American Recent Past, Current and
Future Analysis for Laminate Flooring by End-Use Segment -
New Housing Starts, Residential Replacement (including DIY
Inst.), and Commercial Markets Independently Analyzed with
Annual Sales Figures in Thousand Square Meters for Years
2010 through 2018 (includes corresponding Graph/Chart) III-128

Table 103: Rest of Latin American Historic Review for
Laminate Flooring by End-Use Segment - New Housing Starts,
Residential Replacement (including DIY Inst.), and
Commercial Markets Independently Analyzed with Annual Sales
Figures in Thousand Square Meters for Years 2004 through
2009 (includes corresponding Graph/Chart) III-129

Table 104: Rest of Latin American 15-Year Perspective for
Laminate Flooring by End-Use Segment - Percentage Breakdown
of Volume Sales for New Housing Starts, Residential
Replacement (including DIY Inst.), and Commercial Markets
for Years 2004, 2013 and 2018 (includes corresponding
Graph/Chart) III-130


IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 87 (including Divisions/Subsidiaries - 113)

The United States (34)
Canada (9)
Europe (48)
- France (4)
- Germany (11)
- The United Kingdom (6)
- Italy (3)
- Spain (1)
- Rest of Europe (23)
Asia-Pacific (Excluding Japan) (17)
Latin America (1)
Africa (3)
Middle-East (1)

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