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  5. > Household Appliances in Brazil

Household Appliances in Brazil

  • June 2015
  • -
  • MarketLine
  • -
  • 31 pages

Introduction

Household Appliances in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Brazil household appliances market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The household appliances market reflects the sale of refrigeration appliances (including fridges, freezers and fridge freezers); cooking appliances (including cookers, microwaves, ovens, cooker hoods, food processors and toasters); washing appliances (including washing machines, clothes dryers and washer-dryers); room comfort and water heater appliances (which include air conditioning, circulating and ventilation fans, space heaters and water heaters); vacuum cleaners; and dishwashers.

*The Brazilian household appliances market had total revenues of $17.5bn in 2014, representing a compound annual growth rate (CAGR) of 7.1% between 2010 and 2014.

*The major domestic appliances segment was the market's most lucrative in 2014, with total revenues of $14.9bn, equivalent to 85.4% of the market's overall value.

*The performance of the market is forecast to decelerate, with an anticipated CAGR of 4.7% for the five-year period 2014 - 2019, which is expected to drive the market to a value of $22.1bn by the end of 2019.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the household appliances market in Brazil

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the household appliances market in Brazil

Leading company profiles reveal details of key household appliances market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Brazil household appliances market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Brazil economy

Key Questions Answered

What was the size of the Brazil household appliances market by value in 2014?

What will be the size of the Brazil household appliances market in 2019?

What factors are affecting the strength of competition in the Brazil household appliances market?

How has the market performed over the last five years?

What are the main segments that make up Brazil's household appliances market?

Table Of Contents

Household Appliances in Brazil
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market Segmentation 9
Category segmentation 9
Geography segmentation 10
Market distribution 11
Market Outlook 12
Market value forecast 12
Five Forces Analysis 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Threat of substitutes 17
Degree of rivalry 18
Leading Companies 19
Lojas Cem SA 19
Magazine Luiza S.A. 20
Via Varejo S.A. 23
Macroeconomic Indicators 26
Country Data 26
Methodology 28
Industry associations 29
Related MarketLine research 29
Appendix 30
About MarketLine 30



LIST OF TABLES
Table 1: Brazil household appliances market value: $ billion, 2010-14 8
Table 2: Brazil household appliances market category segmentation: $ billion, 2014 9
Table 3: Brazil household appliances market geography segmentation: $ billion, 2014 10
Table 4: Brazil household appliances market distribution: % share, by value, 2014 11
Table 5: Brazil household appliances market value forecast: $ billion, 2014-19 12
Table 6: Lojas Cem SA: key facts 19
Table 7: Magazine Luiza S.A.: key facts 20
Table 8: Magazine Luiza S.A.: key financials ($) 20
Table 9: Magazine Luiza S.A.: key financials (BRL) 21
Table 10: Magazine Luiza S.A.: key financial ratios 21
Table 11: Via Varejo S.A.: key facts 23
Table 12: Via Varejo S.A.: key financials ($) 23
Table 13: Via Varejo S.A.: key financials (BRL) 24
Table 14: Via Varejo S.A.: key financial ratios 24
Table 15: Brazil size of population (million), 2010-14 26
Table 16: Brazil gdp (constant 2005 prices, $ billion), 2010-14 26
Table 17: Brazil gdp (current prices, $ billion), 2010-14 26
Table 18: Brazil inflation, 2010-14 27
Table 19: Brazil consumer price index (absolute), 2010-14 27
Table 20: Brazil exchange rate, 2010-14 27



LIST OF FIGURES
Figure 1: Brazil household appliances market value: $ billion, 2010-14 8
Figure 2: Brazil household appliances market category segmentation: % share, by value, 2014 9
Figure 3: Brazil household appliances market geography segmentation: % share, by value, 2014 10
Figure 4: Brazil household appliances market distribution: % share, by value, 2014 11
Figure 5: Brazil household appliances market value forecast: $ billion, 2014-19 12
Figure 6: Forces driving competition in the household appliances market in Brazil, 2014 13
Figure 7: Drivers of buyer power in the household appliances market in Brazil, 2014 14
Figure 8: Drivers of supplier power in the household appliances market in Brazil, 2014 15
Figure 9: Factors influencing the likelihood of new entrants in the household appliances market in Brazil, 2014 16
Figure 10: Factors influencing the threat of substitutes in the household appliances market in Brazil, 2014 17
Figure 11: Drivers of degree of rivalry in the household appliances market in Brazil, 2014 18
Figure 12: Magazine Luiza S.A.: revenues and profitability 21
Figure 13: Magazine Luiza S.A.: assets and liabilities 22
Figure 14: Via Varejo S.A.: revenues and profitability 24
Figure 15: Via Varejo S.A.: assets and liabilities 25

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