Household Appliances Market Overview in Brazil

• Publication date: March 2012

It includes updated figures on industry size and key market segments, plus textual and graphical analysis of the major trends and drivers and key competitors, main industry players and demographic information. Scope * Contains an executive summary and data on value, volume and/or key market segments * Provides textual analysis of the market ’s recent performance and future prospects * Incorporates in-d...

It includes updated figures on industry size and key market segments, plus textual and graphical analysis of the major trends and drivers and key competitors, main industry players and demographic information.

Scope


* Contains an executive summary and data on value, volume and/or key market segments


* Provides textual analysis of the market ’s recent performance and future prospects


* Incorporates in-depth environment and competition analysis and scorecards (substitution threats, new entrants, bargaining power …)


* Includes a 5 year Market forecast


* The main industry players are profiled with supporting key financial metrics


* Supported by the key macroeconomic and demographic data affecting the industry

Key Market Facts


* Detailed information is included on industry size, measured by value and/or volume


* Five forces scorecards provide an accessible yet in depth view of the industry ’s key competitors

This Report Will Support Your Decision Making Process


* Anticipate Industry trends and developments


* Feed your decision making process


* Make your presentation and marketing materials more valuable


* Save time

Market Definition

The household appliances industry reflects the sale of six product segments : refrigeration appliances (including fridges, freezers and fridge freezers), cooking appliances (including cookers, microwaves, ovens, cooker hoods, food processors and toasters), washing appliances (including washing machines, clothes dryers and washer-dryers), room comfort and water heater appliances (which include air conditioning, circulating and ventilation fans, space heaters and water heaters), vacuum cleaners, and dishwashers.

The industry value has been calculated using manufacturer selling prices.

Any currency conversions used in the creation of this profile have been calculated using constant 2008 annual average exchange rates.

The Americas comprises Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela, and the US.

Major Appliance Industry in Brazil

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Industry Overview 7
1.1 Industry Definition 7
1.2 Research Highlights 7
1.3 Industry Analysis 8
CHAPTER 2 Industry Value 9
CHAPTER 3 Industry Volume 10
CHAPTER 4 Industry Segmentation I 11
CHAPTER 5 Industry Segmentation II 12
CHAPTER 6 Five Forces Analysis 13
6.1 Summary 13
6.2 Buyer Power 15
6.3 Supplier Power 16
6.4 New Entrants 17
6.5 Substitutes 19
6.6 Rivalry 20
CHAPTER 7 Leading Firms 21
7.1 Bsh Bosch Und Siemens Hausgerate 21
7.2 AB Electrolux 23
7.3 General Electric Firms 26
7.4 LG Electronics, Inc. 31
CHAPTER 8 Industry Projections 34
8.1 Industry Value Projection 34
8.2 Industry Volume Projection 35
CHAPTER 9 Macroeconomic Indicators 36
CHAPTER 10 Appendix 38
10.1 Methodology 38
10.2 Market Associations 39
10.3 Related Datamonitor Research 39

Index of Tables
Data table 1: Brazil Household Appliances Industry Value: USD billion, from 2004 to 2008 9
Data table 2: Brazil Household Appliances Industry Volume: Units million, from 2004 to 2008 10
Data table 3: Brazil Household Appliances Industry Segmentation I: % Share, by Value, 2008 11
Data table 4: Brazil Household Appliances Industry Segmentation II: % Share, by Value, 2008 12
Data table 5: Key Facts: Bsh Bosch Und Siemens Hausgerate 21
Data table 6: Key Financials: Bsh Bosch Und Siemens Hausgerate. 22
Data table 7: Key Facts: AB Electrolux 23
Data table 8: Key Financials: AB Electrolux 25
Data table 9: Key Facts: General Electric Firms 26
Data table 10: Key Financials: General Electric Firms 30
Data table 11: Key Facts: LG Electronics, Inc. 31
Data table 12: Key Financials: LG Electronics, Inc. 33
Data table 13: Brazil Household Appliances Industry Value Projection : USD billion, from 2008 to 2013 34
Data table 14: Brazil Household Appliances Industry Volume Projection : Units million, 2008- 2013 35
Data table 15: Brazil Size of Population (million), from 2004 to 2008 36
Data table 16: Brazil Gross Domestic Product (Constant 2000 Prices, USD billion), from 2004 to 2008 36
Data table 17: Brazil Inflation, from 2004 to 2008 36
Data table 18: Brazil Exchange Rate, from 2004 to 2008 37