Global Smartphones Industry

  • November 2013
  • -
  • Global Industry Analysts
  • -
  • 525 pages

This report analyzes the worldwide market for Smartphones in Thousand Units by the following Operating Systems:
Symbian,
Android,
iOS,
Blackberry,
Windows (includes Windows Mobile, and Windows Phone 7),
and Others.

The report provides separate comprehensive analytics for the
US,
Canada,
Japan,
Europe,
Asia-Pacific,
Middle East & Africa,
and Latin America.

Annual estimates and forecasts are provided for the period 2009 through 2018. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs.

The report profiles 75 companies including many key and niche Mobile Device Vendors such as -
Apple Inc.
Blackberry
Fujitsu Limited
Google Inc.
Hewlett-Packard Development Company, L.P
HTC Corporation

Table Of Contents




I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS
Study Reliability And Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
Smartphones: Communicating the ‘Smart Way’ II-1
‘Versatility’: The Hallmark of Smartphones II-2
Smartphone Penetration: Foundation for Market Growth II-3
Table 1: World Smartphone Penetration for Select Countries
(as a Percentage of Mobile Phone Users): 2013 (includes
corresponding Graph/Chart) II-4
The Ubiquity of Smartphones in a Nutshell: II-4
Table 2: Most Performed Activity Using Smartphones (2012) (
includes corresponding Graph/Chart) II-5
Table 3: Gender-wise Breakup of Internet Usage among
Smartphone Users: 2013 (includes corresponding Graph/Chart) II-5

Table 4: Age-wise Breakup of Internet Usage Among Smartphone
Users: 2013 (includes corresponding Graph/Chart) II-6

Table 5: Area-wise Breakup of Internet Usage Among
Smartphone Users: 2013 (includes corresponding Graph/Chart) II-6
Recession in Retrospect and the Road Ahead II-7
Will Growth in Europe be Held Hostage by the Debt Crisis? II-7
Outlook II-8
Developing Countries to Turbo Charge Future Growth in the Market II-9
China: The World’s Largest Smartphones Market II-9
Table 6: Global Smartphones Market - Percentage Breakdown of
Unit Sales for US, Canada, Japan, France, Germany, Italy,
UK, Russia, China, India, and Brazil for Years 2009, 2013 and
2018 (includes corresponding Graph/Chart) II-10
India: The Fastest Growing Smartphone Market in the World II-11
Table 7: Global Smartphones Market - Leading Countries
Ranked by CAGR for 2013-2018: US, Canada, Japan, France,
Germany, Italy, UK, Russia, China, India, and Brazil
(includes corresponding Graph/Chart) II-11
Focus on Developed Nations Also Increasingly Important II-12

2. COMPETITION II-13
Table 8: Leading Players in the Global Smartphones Market:
Percentage Share Breakdown for 2013Q3 (includes corresponding
Graph/Chart) II-13

Table 9: Global Smartphones Market (2012): Percentage Share
Breakdown of Sales by Leading Player (includes corresponding
Graph/Chart) II-14

Table 10: Global Android Smartphones Market (Q2 2013):
Percentage Share Breakdown of Shipments by Vendor (includes
corresponding Graph/Chart) II-14

Table 11: Global Windows Phone Smartphones Market (Q2 2013):
Percentage Share Breakdown of Shipments by Vendor (includes
corresponding Graph/Chart) II-14
Samsung Emerges as the Market Leader Followed by Apple Leaving
Blackberry Way Behind II-15
What Made Apple’s iPhone Click! II-15
The Rise and Fall of Blackberry II-16
The Rollercoaster Ride of Nokia II-16
Samsung and Apple Face Increasing Competition from Chinese Brands II-17
Table 12: Leading Smartphone Companies Worldwide: Percentage
Growth in Shipments in 2013Q2 over 2012Q2 (includes
corresponding Graph/Chart) II-18
Competition: Noteworthy Trends II-18
Form Factor Emerges a Key Product Differentiator in an
Increasingly Homogenous Market II-18
Wearable Technology: An Emerging Instrument to Ensure
Customer Loyalty II-19
Personalization to Define Competitiveness II-19
Vendors Need to Prove Worth against the Wave of Android and
iOS Devices II-21
Value-Added Services: A Must to Beat Competition II-22
Vendors Offer Differentiation through Software and Service II-23
Software Centric Vendors Gain Prominence II-23
Smartphone Vendors Wakes Up to the Potential of Open Source
Software II-23
Integration of USB Flash Drives in Smartphones to Benefit
Manufacturers II-24
Pricing Variables Coming Down II-25
Replacement Sales Will be Key II-25
Distribution Mechanism Widens for Mobile Devices II-25
Pricing Pressures and Competitive Challenges II-25
Smartphone Vendors Must Work Hard to Keep Operators Loyal! II-26
The Changing Landscape of Smartphone OS Market II-26
Apps Support Eco-System: The Focal Driver for Success of
Smartphone Platform II-26
Android OS Emerges As the Clear Market Leader II-27
Microsoft’s Windows Mobile Strategy II-27

3. MARKET TRENDS, ISSUES and DRIVERS II-29
Mobile Subscriber Base and Mobile Internet Penetration: Strong
Growth Drivers II-29
Table 13: Global Mobile Subscribers (in Million) by
Geographic Region: 2012 (includes corresponding Graph/Chart) II-30

Table 14: Global Active Mobile Broadband Subscriptions (in
Million) in Developed and Developing Countries: 2012
(includes corresponding Graph/Chart) II-31

Table 15: Global Mobile Data Subscriptions as a Percentage of
the Overall Mobile Subscriptions: 2010, 2011 and 2012 (includes
corresponding Graph/Chart) II-31

Table 16: Leading Countries Worldwide by Number of Mobile
Subscriptions: Percentage Breakdown for 2013Q2 (includes
corresponding Graph/Chart) II-32

Table 17: Leading Countries Worldwide by Number of 3G/4G
Subscriptions: Percentage Breakdown for 2013Q2 (includes
corresponding Graph/Chart) II-32

Table 18: Global Mobile Communication Industry: Percentages
Share Breakdown for Revenue by Data and Voice Based Services
for the Years 2010, 2011, 2012 and 2015 (includes
corresponding Graph/Chart) II-33
Technology Innovations/Advancements: The Never Ending Saga II-33
Flexible Smartphones II-34
Voice and Gesture Recognition and Control II-34
Augmented Reality II-35
Photovoltaic Screens II-35
High Resolution Camera II-35
Biometric Personalization and Security II-36
Nano-Coatings for Device Protection II-36
Wireless Charging II-36
Wearable Accessories II-37
Near Field Communication (NFC) II-37
Infra-Red II-38
Pico-Projector II-38
3D Display Screens II-39
Smartphone Market Ripe for Stereoscopic 3D Display Technologies II-39
Table 19: World Market for Stereoscopic 3D Screens (2018P):
Percentage Share Breakdown of Volume Shipments by End-Use
Application (includes corresponding Graph/Chart) II-40
Transition from 3G to 4G to Drive Replacement Demand for
Smartphones II-40
Table 20: Global 3G Mobile Broadband Market (2009 and 2014):
Percentage Share Breakdown of Number of Subscriptions by
Technology (includes corresponding Graph/Chart) II-42
Smartphones as Entertainment Devices Heralds the Advent of ‘
Phablets’ II-42
Multi-SIM Smartphones Offer Significant Growth Opportunities II-43
High-End Smartphone Segment Shrinks While the Budget Phone
Segment Takes Off II-43
Table 21: Global Smartphones Market (2012 and 2013E):
Percentage Share Breakdown of Sales by Price Range (includes
corresponding Graph/Chart) II-44

Table 22: Global Smartphones Market (2012 and 2013E):
Percentage Share Breakdown of Sales by Price Range and Vendor
(includes corresponding Graph/Chart) II-45
Smartphones to Cannibalize Feature Phones Market in the Long Run II-45
Table 23: Global Mobile Phones Market: Percentages Share
Breakdown of Shipments by Feature Phones and Smartphones for
the Years 2010 through 2015P (includes corresponding
Graph/Chart) II-46

Table 24: Global Market for Mobile Phones (2012): Percentage
Share Breakdown of Smartphones and Feature Phones by
Geographic Region (includes corresponding Graph/Chart) II-47
Innovative Mobile Apps Drive Growth in the Smartphone Market II-47
Entertainment Apps: II-47
News Apps: II-48
Weather Apps: II-48
Social Media Apps: II-48
Payments Apps II-48
Travel Apps II-48
File Access and Storage Apps II-49
Table 25: Global Mobile Apps Market (2012): Percentage Share
Breakdown of Revenues by Category (includes corresponding
Graph/Chart) II-49

Table 26: Global Mobile Apps Market (2012): Estimated Number
of Apps Available by OS Platform (includes corresponding
Graph/Chart) II-49

Table 27: Global Mobile Apps Market (2012): Percentage Share
Breakdown of Number of App Downloads by App Store (includes
corresponding Graph/Chart) II-50
Rising Competition among Chipset Players Drive Down Smartphone
Costs II-50
Chipset Manufactures in the West Eye Lucrative Chinese
Smartphone OEMs II-50
Spurt in Mobile Data Traffic Expands Smartphone Use II-51
Table 28: World Mobile Data Traffic by Device Type -
Percentage Breakdown of Monthly Data Traffic Volume from
Netbooks/Notebooks, Smartphones, Home Gateways, and Others
for Years 2009, 2012 and 2018 includes corresponding
Graph/Chart) II-53
Smartphone Security: The Need of the Hour II-53
Android Based Smartphones More Prone to Security Breaches? II-54
Holistic Solution: The Way to Go II-54
Enabling Smartphone Security: Best Practices to Follow II-55
Enterprise Mobility Drives Demand for Smartphones II-55
Bring Your Own Device (BOYD) Concept in Enterprises Boosts
Adoption II-56
Favorable Demographic Trends Strengthens Market Prospects II-57
Table 29: Global Smartphones Ownership by Age Group: 2012
(includes corresponding Graph/Chart) II-57

Table 30: Global Smartphone Penetration Levels by Age Group
(2012) (includes corresponding Graph/Chart) II-58
Opportunity Indicators II-58
Table 31: World Population (2012): Population and Percentage
Share Breakdown by Age Group - Below 15 Years, 15-64 Years,
Above 65 Years (includes corresponding Graph/Chart) II-58

Table 32: Global Young Population (Below 30 years) for 2012 :
Breakdown by Geographic Region (includes corresponding
Graph/Chart) II-58

Table 33: 15-64 Year Population as a Percentage of Total
Population in Select Countries (2012) II-59

Table 34: Middle-Class Consumer Spending Across Developed and
Developing Regions (2013E and 2030F): Percentage Breakdown by
Region (includes corresponding Graph/Chart) II-60
India and China: Two Countries with the Largest Young
Population Offer Significant Opportunities II-60
Table 35: Ten Most Populated Countries Worldwide (2012) (
includes corresponding Graph/Chart) II-61
Wireless Gaming Offers Opportunities on a Platter II-61
Smartphones Generate New Advertising and Marketing Opportunities II-62
Carriers to Promote Smartphones for Higher ARPU II-62
GPS Becomes a Key Function in Smartphones II-62
E-Marketing Channels Emerge Into a Major Retailing Avenue II-63

4. PRODUCT OVERVIEW II-64
Smartphones II-64
Types of Smartphones II-64
(i) Low-End Smartphones: II-64
(ii) High-End Smartphones: II-64
Operating Systems II-64

5. PRODUCT INNOVATIONS/INTRODUCTIONS II-66
HTC Launches HTC One Smartphone II-66
Huawei Introduces Ascend P2 II-67
Samsung Electronics Launches REX Series Affordable Smart
Feature Phones II-67
Samsung Group to Introduce Tizen Smartphone II-68
Panasonic to Introduce Android Phablet II-68
Google Launches Android 4.4 KitKat Platform II-69
Samsung Launches New Smartphone Application with Monitise Create II-69
Apple Rolls Out iPhone 5c and iPhone 5s II-69
Nokia Introduces Lumia 1020 Windows-Based Smartphone II-70
Huawei Introduces Ascend P6 Mobile Device II-70
Mozilla to Introduce New Firefox OS in Developing Markets II-70
Motorola Mobility to Launch Moto G Smartphone in Emerging Markets II-70
LG to Roll Out LG G Flex Curved Smartphone in Select Markets II-70
Sony Mobile Announces Introduction of New Xperia L and Xperia
SP Models II-71
Sony Mobile Introduces Xperia Tablet Z II-71
Nokia Launches Nokia Asha Platform II-72
HERE to Launch HERE Drive+ II-72
Nokia Launches Nokia Lumia 925 II-73
Samsung Electronics Unveils Galaxy S4 Zoom II-74
Sony Mobile Communications Launches Xperiaâ„¢ Z Ultra Smartphone II-74
Sony Mobile Communications Unveils Xperiaâ„¢ M and Xperiaâ„¢ Mdual
Smartphones II-75
Sony Mobile Communications Rolls Out Xperiaâ„¢ ZR Smartphone II-76
Google Introduces Nexus 4 Smartphone in Brazilian Market II-77
EE to Launch New Samsung Galaxy S4 4G Smartphone II-77
STC Introduces New Huawei Ascend P1 LTE Smartphone II-77
Nokia Launches Latest Lumia 620 Smartphone in East African Market II-78
Safaricom Launches Nokia Lumia 920 and Lumia 820 Smartphones II-78
TELUS Introduces Latest BlackBerry Z10 Smartphone in Canada II-78
Samsung Electronics to Introduce Samsung Galaxy S3 Mini
Smartphone in Israel II-78
BlackBerry Launches BlackBerry Z10 Smartphone in Australia II-78
Panasonic Rolls Out Panasonic T31 II-79
Microsoft to Unveil Windows 8.1 and Windows 9 II-79
Mozilla to Launch Firefox OS for Smartphones II-79
Sharp Introduces Sharp Aquos 206SH under Android Smartphone Range II-80
Nokia Introduces Nokia Lumia 720 in Netherlands II-80
Ronlight Introduces LG’s New Optimus G Smartphone II-80
Etisalat Partners with Intel to Introduce the New Etisalat E-
20 Smartphone II-81
InfoSonics Unveils the New verykool s758 Smartphone/Tablet
Crossover Device II-81
LG Introduces New G2 Smartphone II-81
Turkcell Unveils Turkey’s First Local Smartphone II-82
InfoSonics Launches verykool s470 Smartphone II-82
Median Introduces New X-Series Life Phone, Tablets II-82
Meizu Unveils New MX3 Smartphone II-82
GreatCall Introduces New Smartphone for Aging Customers II-82
Samsung Releases Galaxy S4 Zoom II-83
ZTE Announces Introduction of Grand S Smartphone in India II-83
LG Electronics Releases the Nexus 4 White II-83
NEC Unveils New Smartphone Featuring Liquid Cooled Processor II-83
Huawei Introduces Ascend 4Africa Smartphone II-84
Fujitsu Launches FUJITSU Mobile Initiative II-84
Apple® Unveils iOS 7 II-85
BlackBerry® Offers Unlocked Smartphones on ShopBlackBerry.com II-86
Samsung Releases Galaxy Mega 5.8 and Galaxy Mega 6.3 Large-
Screen Smartphones II-86
Samsung Launches Biggest Smartphone Galaxy Mega II-86
BlackBerry Unveils Smartphone BlackBerry Z10 in Hong Kong II-86
Apple to Launch iPhone® 5c and iPhone® 5s in Several Countries II-87
Fujitsu to Launch ARROWS NX F-06E Smartphone through NTT DOCOMO II-88
Fujitsu and Orange to Introduce STYLISTIC S01 Smartphone for
Senior Citizens II-89
Fujitsu to Introduce Raku-Raku Smartphone Premium F-09E
through NTT DOCOMO II-90
HTC Unveils 4G HTC First Smartphone in Europe II-91
Samsung Launches Knox Security for Android Devices II-91
Huawei Technologies Introduces Ascend P6 in Thailand II-92
Amazon to Introduce Off-Contract and 3D Eye Tracking Smartphone II-92
Blackberry Unveils Blackberry Z10 in the US II-92
ZTE Introduces New Smartphones Range II-92
Alcatel Unveils New Pico Projector Smartphone Dock II-93
HTC Introduces New HTC One Smartphone in the Malaysian Market II-93
Samsung Unveils ISOCELL, New Image Sensor Technology for High
-End Smartphones II-93
OPPO Launches N-Lens Product Line II-94
BlackBerry® Unveils New BlackBerry Smartphone in Singapore II-94
Nokia to Unveil Lumia 1020 in the UK II-94
Huawei Unveils Mid-Range Smartphone Ascend Y210D in India II-95
Samsung Launches Galaxy Grand in India II-95
ZTE Introduces ZTE Grand S - 5.0 FHD LTE II-96
BlackBerry and T-Mobile Launch BlackBerry Curve 9315 Smartphone II-97
Orange Introduces Orange Hiro Smartphone II-97
Samsung Unveils Galaxy Note 3 and Related Services in
Collaboration with Ufone II-97
Samsung Introduces Galaxy Round II-98
Huawei Introduces Ascend G700 Smartphone II-98
Sony to Launch Sony Xperia X Ultra in Collaboration with Bell II-98
Huawei Unveils Two New Ascend Smartphones II-98
Samsung Launches New Smartphone, Galaxy S4 II-99
ATandT Teams Up with Facebook and HTC to Introduce HTC Firstâ„¢
Smartphone II-99
Samsung launches Galaxy Star Low-end Smartphone II-100
BlackBerry Launches BlackBerry Q5 Youthful and Fun Smartphone II-100
Nokia Unveils Nokia Lumia 925 II-101
Nokia Launches Asha 501 Low-cost Smartphone II-102
OPPO Launches Find 5 Smartphone II-102
Samsung Adds Water-Resistant, Robust Galaxy S4 Active to
Smartphone Portfolio II-102
Acer Launches Liquid S1 smartphone II-103
Samsung Launches Galaxy Star II-103
BlackBerry Launches the New Q10 II-103
Spice Mobiles Partners with Coolpad to Introduce Spice Coolpad
Mi-515 in India II-104
Lenovo Introduces Six New Smartphones in India II-104
Samsung Unveils Galaxy S4 Zoom and Galaxy S4 Mini in India II-104
Motorola Launches New DROID Line of Smartphones II-106
Fujitsu Unveils Raku-Raku 2 F-08E II-107
Samsung to Introduce Galaxy Folder II-107
Motorola Unveils Moto X Smartphone II-107
Sony Mobile Releases New Waterproof Smartphone II-108
Acer Launches New Range of Devices in the Tablet Market II-109
Nokia Unveils Lumia 625 and Lumia 925 Smartphones II-109
Doro Launches Doro Liberto 810 Smartphone II-110
Asus Unveils Asus Fonepad Note 6 II-110
Alcatel Launches One Touch Pop C-Series Affordable Android
Smartphones II-111
Lenovo Launches Vibe X, a 5-inch, Super-Thin Smartphone II-111
HTC Launches HTC Desire 601 II-112
BlackBerry to Launch BlackBerry Z10 Smartphone II-112
BlackBerry Introduces Blackberry 9720 Smartphone in India II-112
Lenovo Launches VibeX, its Slimmest Smartphone II-113
Apple Rolls Out the iPhone 5s II-113
BlackBerry Launches Z30 Smartphone II-114
Oppo Introduces N1 Smartphone II-114
NTT Docomo Unveils NEC Medias W Smartphone II-115
LG to Launch Nexus 5 II-115
HTC Launches Desire 300 and Desire 601 II-115
Toshiba Introduces TCM9518MD II-115
Cherry Mobile Launches Flare 2.0 II-116
ZTE Rolls Out Four Novel Smartphones II-116
Samsung Rolls Out Foremost Curved Smartphone II-116
HTC to Launch HTC One Max smartphone II-116
Vertu Launched a Constellation Smartphone II-116
HTC Launches One-like Desire 709d, 7088 and 7060 II-117
Samsung Launches Galaxy Star Pro II-117
T-Mobile Launches Alcatel One Touch Evolve, Alcatel Fierce and
Samsung Galaxy light II-117
HTC Launches HTC One Max II-118
Nokia Launches 3 New Budget Models of 'Asha' Smartphone II-118
Fujitsu Introduces ARROWS NX F-01F Smartphone II-118
Archos Launches Economical dual-SIM Titanium Smartphones II-118
Samsung Unveils Two Budget Smartphones II-119
Huawei Unveils New Smartphone G610 II-120
Motorola Mobility to Develop a New Upgradeable Modular
Smartphone Platform II-120
Samsung Launches Galaxy Golden Smartphone II-120
LG Unveils G Flex Curved Smartphone II-120
Telefónica Vivo and LG Unveil Firefox OS with LG Fireweb
Smartphone II-121
HTC Launches HTC Desire 300 and HTC Desire 601 Smartphones II-122
HTC Introduces HTC One mini Smartphone II-122
Nokia Launches Nokia Lumia 625 Smartphone II-123
Sony Launches New Android-Powered Xperia E Smartphone II-123
Lenovo and Baidu.com Introduce New LePhone A586 II-124
Wickedleak Releases Android-Powered ‘Wammy Sensation’ Smartphone II-124
HTC, China Unicom Introduce Two New Smartphone Models II-124
Fujitsu Unveils New Smartphone, ‘Arrows V F-04E’ II-125
InfoSonics Unveils New s728 Smartphone II-125
US Cellular Unveils ZTE Renderâ„¢ WP 7.5 Smartphone II-125
Handheld Releases New Ultra-Rugged Smartphone, Nautiz X1 II-125
BlackBerry Unveils BlackBerry Bold 9900 II-126
BlackBerry Launches BlackBerry Curve 9320 II-126
Samsung Unveils Galaxy S III Smartphone II-126
Kyocera Releases Smartphone with Smart Sonic Receiver Technology II-127
Blackberry Rolls Blackberry Bold 9930 II-127
Nokia to Introduce New Smartphones in Indian Market II-128
Vodafone Introduces Smart II II-128
Blackberry Introduces BlackBerry Bold 9900 Smartphone II-128
Blackberry Launches BlackBerry Curve 9320 Smartphone II-126
Huawei Launches Ascend Y200 and Ascend G300 Smartphones II-130
LG Unveils Optimus 4X HD, L3, L5 and L7 II-130
Fujitsu Launches ARROWS Z ISW13F Smartphone II-130
Sony® Unveils Xperia™ ion LTE Smartphone II-131
Sony Mobile Unveils New Xperiaâ„¢ Smartphones Range and Xperia
Tablet II-131
Sony Mobile Announces Introduction of Xperia tipo and Xperia
miro Smartphones II-132
Sony Mobile Unveils Xperia acro S and Xperia go Smartphones II-133
Sony Mobile Announces New Android Smartphones for Japanese Market II-133
Sony Mobile Announces Xperia U and Xperia P Smartphones in
Xperiaâ„¢ NXT Series II-134
Sony Mobile Unveils Xperia S in New-Generation Xperiaâ„¢ NXT
Smartphone Series II-134
Microsoft Launches Windows Phone 8 II-135
Google Introduces New 4.7-Inch Screen Nexus 4 Smartphone II-136
Huawei to Launch of Diamond Series Smartphones II-136
BlackBerry Introduces New BlackBerry Curve 9380 in Italy II-136
BlackBerry Unveils New BlackBerry Bold 9790 Smartphone in Hong
Kong II-137
Sony Launches New Xperia smartphones for the US and Japanese
Markets II-137
LG Launches New Spectrum Smartphone II-138
Lenovo Launches New S2 Smartphone II-138
Sony Mobile Communications Launches Xperia sola II-138
ViewSonic Introduces Four Dual-SIM Smartphones II-139
ZTE Unveils ZTE Era Series II-139
Panasonic Launches Waterproof Smartphones II-140
Lumigon Launches Lumigon T2 II-140
Huawei Launches Huawei Ascend D quad II-140
Movistar and BlackBerry Launch New Smartphone in Spain II-141
Huawei Unveils Two New Android-Powered Smartphones in India II-141
BlackBerry Introduces New Smartphones in Cambodia II-142
RIM, Cell C Introduce Two New BlackBerry Smartphones in South
Africa II-143
HTC Unveils HTC Oneâ„¢ X+ Smartphone II-144
Microsoft and HTC Introduce New Windows Phones II-144
HTC Launches HTC TITANâ„¢ II Windows Phone II-145
LG Rolls Out New Smartphone Range II-145
China Mobile to Roll Out Motorola MT788 Smartphone II-146
NTT Docomo Unveils Smartphone Prototype II-146
Visafone and Research In Motion Roll Out BlackBerry® Services II-146
Cubio and Research In Motion Launch BlackBerry® Services II-146
Lenovo Rolls Out New Androidâ„¢ Smartphones in India II-147
Samsung Releases New Edition of Galaxy S III Smartphone II-147
Nextel Mexico Introduces BlackBerry® 9620 for Nextel Evolution
Radio Network II-147
HTC Launches DROID DNA II-148
BlackBerry Limited Launches Curve 9220 and Curve 9320 II-149
Motorola Mobility Launches MotorolaRAZR i II-149
Nokia to Introduce 808 PureView Smartphone II-149
Motorola to Introduce Motosmart Mix in Chinese Market II-150
Motorola Mobility Launches Motorola DEFY MINI and MOTOLUXE
Smartphones II-150
Samsung Introduces Galaxy Beam Model with Integrated Projector II-150
ZTE to Unveil Skate Smartphone in Germany II-150
Huawei and STC Introduce Honor U8860 Handset in Saudi Arabia II-151
BlackBerry Introduces Boldâ„¢ 9790 in the Netherlands II-151
BlackBerry and Vodafone Spain Introduce BlackBerry® Curve™
9360 Smartphone II-151
BlackBerry Introduces Curve 9380 Model in Indonesia II-152
LG Rolls Out LG Optimus L7 and LG Optimus 3D MAX Smartphones II-152
Research In Motion Launches BlackBerry® Curve™ 9220 and
BlackBerry® Curve™ 9320 Smartphones II-153
Research In Motion and Verizon Wireless Rolls Out BlackBerry
Curveâ„¢ 9310 Smartphone II-154
Research In Motion Introduces BlackBerry Curve 9320 Smartphone II-154
Samsung Launches Galaxy S-Duos (GT-S7562) II-155
Samsung Launches Galaxy Y Duos Lite (GT-S5302) II-155
Samsung Rolls Out ATIV II-155
BlackBerry® Unveils BlackBerry® Bold™ 9790 II-155
Samsung Introduces Galaxy Note II Smartphone II-156
Features of the Galaxy Note II Smartphone II-156
Features of S Pen II-157
Features of S Note II-157
Oppo Introduces Pioneering 1080p Display Smartphone II-157
Motorola Launches RAZRi Smartphone II-157
Apple Launches iPhone 5 II-158
Key Features of iPhone 5 II-158
Apple to Introduce Wi-Fi Editions of iPhone® 5 and iPad® Mini II-158
Fujitsu to Launch ARROWS ef Smartphone II-159
Motorola Mobility Launches Droid Razr M, Droid Razr Maxx HD,
and Droid Razr HD Android Smartphones II-159
BlackBerry Unveils the New BlackBerry Beta- Versioned Smartphones II-160
Samsung Launches Samsung Galaxy S3 Smartphone with Complete
ARM TrustZone Support II-161
Lenovo K800 to be Launched II-162

6. RECENT INDUSTRY ACTIVITY II-163
Zain Kuwait Partners with Nokia to Introduce Nokia Lumia 920 II-163
Bharti Airtel Collaborates with Blackberry to Unveil
Blackberry Z10 II-163
Verizon Wireless Enters into Tie-Up with Nokia to Unveil Nokia
Lumia 928 Smartphone II-163
TMN Partners Huawei to Introduce Huawei Ascend W1 II-163
Nokia Partners with Etisalat to Unveil Nokia Lumia 625 LTE
Smartphone in UAE II-164
LG Electronics USA and Verizon Wireless Unveil LG G2 Smartphone II-164
Baidu Enters into Partnership with Orange II-164
RCom and Lenovo to Jointly Introduce GSM-CDMA Smartphones II-164
KPMG Announces Migration to BlackBerry® Enterprise Mobility
Management Solution in Italy II-164
Univision Communications Selects BlackBerry Smartphones for
Mobile Fleet Upgrade II-165
National Police of Colombia Selects BlackBerry® Enterprise
Service 10 II-165
Aircell Expands Gogo Biz Service with Voice Capabilities II-165
LG Announces Mass Production of New Flexible OLED Display for
Smartphones II-166
Huawei Inaugurates Office in Regina and Unveils New Smartphone II-167
ConnectPhone Expands Market Reach for Android-Based
Smartphones, Tablet PCs in UAE II-167
EE Launches HTC FIRST Featuring Facebook Home II-167
ascendeo France Acquires Integral Office Communicaciones to
form ascendeo Iberia II-168
BlackBerry Signs an Investment Agreement with Fairfax (Canada) II-168
Huawei Enters into a Partnership with Mobily to Distribute
Ascend P6 II-168
Lenovo Enters into a Smartphone Distribution Partnership with
Axiom Telecom II-168
Lenovo Selects Redington as National Distributor of Smartphones II-169
Lenovo Inks a Distribution Agreement with Jumbo Electronics
for Smartphones (UAE) II-169
ZTE Inks Collaboration Agreement with Intel II-169
Samsung Teams Up with Telefonica to Launch GALAXY S4 II-170
Acer Signs an Agreement with British Telecom to Sell Two
Smartphone Models II-170
Houston Rockets Signs a Sponsorship Agreement with ZTE II-170
Research In Motion Announces Name Change to BlackBerry II-170
Microsoft Inks Agreement to Take Over Devices and Services
Division of Nokia II-171
Fujitsu Redesigns Raku-Raku Community Internet Service II-171
Gi Group Selects Nokia Lumia as New Business Smartphone II-172
Google Takes Over Motorola Mobility II-172
Sony Ericsson Mobile Communications Acquires
Telefonaktiebolaget Ericsson II-173
Porsche Design Partners with RIM to Introduce the New Porsche
Design P'9981 Smartphone II-173
Intel Enters into Partnership with Orange, ZTE and Lava
International II-174
Marvell Introduces Marvell PXA1202 TD-HSPA + Modem Chip for
Smartphones II-174
Fujitsu Develops Special Support Smartphone App II-174
Fujitsu Laboratories Develops Application Execution Platform
Technologies for Business-use Smartphones II-175
Fujitsu and NICT Develop Indoor Support System for Visually
Impaired Individuals II-176
Fujitsu Laboratories Develops New Technology to Determine Skin
Condition Using Smartphones II-176
Fujitsu Laboratories Develops Technology to Capture
Stereoscopic 3D Images Using Existing Smartphones II-177
Qualcomm to Develop Android-Based Smartphone for theVisually
Impaired II-177
Airtel and Huawei Unveils New Huawei Ascend P1 LTE Smartphone
in India II-178
Microsoft Takes Over PhoneFactor II-178
Samsung and MTN Nigeria Enter into Partnership II-178
ARM, Gemalto, Giesecke and Devrient Launch Joint Venture to
Secure Mobile Services II-178
ZTE and Peng Sheng Establish New Company on Manufacture of
Smartphones II-179
NEC Casio Mobile Communications to Sell NEC-Labeled Medias
Smartphones II-179
Intel Inks Strategic Agreement with Motorola Mobility II-179
Google Teams Up with Intel to Launch Android Smartphone II-180
Carl Zeiss Extends Camera Technology to Nokia Smartphones II-180
HTC Teams Up with KDDI II-180
NTT Docomo Enters into an Exclusive Partnership with Disney II-180
Microsoft Inks a Patent Licensing Agreement with LG II-181
Intel Signs Partnership Agreements with Motorola and Lenovo II-181
Telkomsel, MediaTek, and IMO to Form Partnership II-181
Fujitsu, NEC, and NTT DoCoMo to Form Joint Venture II-181
Nokia Acquires Technology and Personnel of Scalado II-182

7. FOCUS ON SELECT PLAYERS II-183
Mobile Device Vendors II-183
Apple Inc. (US) II-183
Blackberry (Canada) II-183
Fujitsu Limited (Japan) II-183
Google Inc. (US) II-184
Motorola Mobility, Inc. (US) II-184
Hewlett-Packard Development Company, L.P (US) II-184
HTC Corporation (Taiwan) II-184
Huawei Technologies Co. Ltd (China) II-185
Lenovo (China) II-185
LG Electronics (South Korea) II-185
Nokia Corporation (Finland) II-185
Panasonic Corporation (Japan) II-186
Samsung Electronics Co., Ltd (South Korea) II-186
Sharp Corporation (Japan) II-187
Sony Ericsson Mobile Communications AB (Sweden) II-187
Xiaomi (China) II-187
Yulong Computer Telecommunication Scientific Co. Ltd (China) II-187
ZTE Corporation (China) II-187
Operating Platform Developers II-188
Apple Inc. (US) II-188
Blackberry Inc. (US) II-188
Google Inc. (US) II-189
Microsoft Corporation (US) II-189
Mozilla Corporation (US) II-190

8. GLOBAL MARKET PERSPECTIVE II-191
Table 36: Global Recent Past, Current and Future Analysis for
Smartphones by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific, Middle East and Africa, and Latin America Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2009 through 2018 (includes corresponding
Graph/Chart) II-191

Table 37: Global 10-Year Perspective for Smartphones by
Geographic Region - Percentage Breakdown of Unit Sales for US,
Canada, Japan, Europe, Asia-Pacific, Middle East and Africa, and
Latin America Markets for Years 2009, 2013 and 2018 (includes
corresponding Graph/Chart) II-192

Table 38: Global Recent Past, Current and Future Analysis for
Symbian Operating System by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific, Middle East and Africa, and Latin
America Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2009 through 2018
(includes corresponding Graph/Chart) II-193

Table 39: Global 10-Year Perspective for Symbian Operating
System by Geographic Region - Percentage Breakdown of Unit
Sales for US, Canada, Japan, Europe, Asia-Pacific, Middle East and
Africa, and Latin America Markets for Years 2009, 2013 and
2018 (includes corresponding Graph/Chart) II-194

Table 40: Global Recent Past, Current and Future Analysis for
Android Operating System by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific, Middle East and Africa, and Latin
America Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2009 through 2018
(includes corresponding Graph/Chart) II-195

Table 41: Global 10-Year Perspective for Android Operating
System by Geographic Region - Percentage Breakdown of Unit
Sales for US, Canada, Japan, Europe, Asia-Pacific, Middle East and
Africa, and Latin America Markets for Years 2009, 2013 and
2018 (includes corresponding Graph/Chart) II-196

Table 42: Global Recent Past, Current and Future Analysis for
iOS Operating System by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific, Middle East and Africa, and Latin America
Markets Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2009 through 2018 (includes
corresponding Graph/Chart) II-197

Table 43: Global 10-Year Perspective for iOS Operating System
by Geographic Region - Percentage Breakdown of Unit Sales for
US, Canada, Japan, Europe, Asia-Pacific, Middle East and Africa,
and Latin America Markets for Years 2009, 2013 and 2018
(includes corresponding Graph/Chart) II-198

Table 44: Global Recent Past, Current and Future Analysis for
Blackberry Operating System by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific, Middle East and Africa, and Latin
America Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2009 through 2018
(includes corresponding Graph/Chart) II-199

Table 45: Global 10-Year Perspective for Blackberry Operating
System by Geographic Region - Percentage Breakdown of Unit
Sales for US, Canada, Japan, Europe, Asia-Pacific, Middle East and
Africa, and Latin America Markets for Years 2009, 2013 and
2018 (includes corresponding Graph/Chart) II-200

Table 46: Global Recent Past, Current and Future Analysis for
Windows Operating System by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific, Middle East and Africa, and Latin
America Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2009 through 2018
(includes corresponding Graph/Chart) II-201

Table 47: Global 10-Year Perspective for Windows Operating
System by Geographic Region - Percentage Breakdown of Unit
Sales for US, Canada, Japan, Europe, Asia-Pacific, Middle East and
Africa, and Latin America Markets for Years 2009, 2013 and
2018 (includes corresponding Graph/Chart) II-202

Table 48: Global Recent Past, Current and Future Analysis for
Other Operating System by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific, Middle East and Africa, and Latin
America Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2009 through 2018
(includes corresponding Graph/Chart) II-203

Table 49: Global 10-Year Perspective for Other Operating
System by Geographic Region - Percentage Breakdown of Unit
Sales for US, Canada, Japan, Europe, Asia-Pacific, Middle East and
Africa, and Latin America Markets for Years 2009, 2013 and
2018 (includes corresponding Graph/Chart) II-204


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Table 50: US Mobile Phone Market: Percentage Share Breakdown
of Mobile Phone Ownership Among Adults by Type (2013)
(includes corresponding Graph/Chart) III-1

Table 51: US Smartphones Ownership by Age Group: 2012
(includes corresponding Graph/Chart) III-2

Table 52: US Internet Usage Trends Among Smartphone Owners:
Percentage Share Breakdown of Internet Users by Key
Demographics: 2013 (includes corresponding Graph/Chart) III-2

Table 53: Penetration (%) of Select Smartphone Apps (2013)
(includes corresponding Graph/Chart) III-3

Table 54: US Mobile App Market: Number of Minutes Spent by
Users on Mobile Apps for the Years 2010 and 2013E (includes
corresponding Graph/Chart) III-3

Table 55: Most Preferred Activity Using Smartphones (2012)
(includes corresponding Graph/Chart) III-4

Table 56: US Smartphone Market (2012): Percentage Share
Breakdown of Unit Sales by Price Range (includes
corresponding Graph/Chart) III-5
Competitive Scenario III-5
Table 57: US Smartphones Market (Q3 2013): Percentage Share
Breakdown of Sales by Vendor (includes corresponding
Graph/Chart) III-5
Product Launches III-6
Strategic Corporate Developments III-21
Key Us Device Manufacturers III-27
Key Us Platform Developers III-28
B.Market Analytics III-30
Table 58: US Recent Past, Current and Future Analysis for
Smartphones by Operating System - Symbian, Android, iOS,
Blackberry, Windows, and Other Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2009 through 2018 (includes corresponding Graph/Chart) III-30

Table 59: US 10-Year Perspective for Smartphones by
Operating System - Percentage Breakdown of Unit Sales for
Symbian, Android, iOS, Blackberry, Windows, and Other
Markets for Years 2009, 2013 and 2018 (includes corresponding
Graph/Chart) III-31

2. CANADA III-32
A.Market Analysis III-32
Key Statistical Findings III-32
Table 60: Canadian Internet Usage Trends Among Smartphone
Owners: Percentage Share Breakdown of Internet Users by Key
Demographics: 2013 (includes corresponding Graph/Chart) III-32
Product Launches III-33
Strategic Corporate Development III-36
Blackberry Ltd. - A Leading Canadian Player III-36
B.Market Analytics III-37
Table 61: Canadian Recent Past, Current and Future Analysis
for Smartphones by Operating System - Symbian, Android, iOS,
Blackberry, Windows, and Other Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2009 through 2018 (includes corresponding Graph/Chart) III-37

Table 62: Canadian 10-Year Perspective for Smartphones by
Operating System - Percentage Breakdown of Unit Sales for
Symbian, Android, iOS, Blackberry, Windows, and Other
Markets for Years 2009, 2013 and 2018 (includes corresponding
Graph/Chart) III-38

3. JAPAN III-39
A.Market Analysis III-39
Market Overview III-39
Apple iPhone Make its Presence Felt in the Japanese Market III-39
Key Statistical Findings III-40
Table 63: Japanese Smartphones Market (2012): Percentage
Share Breakdown of Sales by Vendor (includes corresponding
Graph/Chart) III-40

Table 64: Japanese Internet Usage Trends Among Smartphone
Owners: Percentage Share Breakdown of Internet Users by Key
Demographics: 2013 (includes corresponding Graph/Chart) III-40
Product Launches III-41
Strategic Corporate Developments III-50
Key Japanese Players III-54
B.Market Analytics III-55
Table 65: Japanese Recent Past, Current and Future Analysis
for Smartphones by Operating System - Symbian, Android, iOS,
Blackberry, Windows, and Other Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2009 through 2018 (includes corresponding Graph/Chart) III-55

Table 66: Japanese 10-Year Perspective for Smartphones by
Operating System - Percentage Breakdown of Unit Sales for
Symbian, Android, iOS, Blackberry, Windows, and Other
Markets for Years 2009, 2013 and 2018 (includes corresponding
Graph/Chart) III-56

4. EUROPE III-57
A.Market Analysis III-57
Android to Outperform Competitors III-57
Stiff Market Conditions for iPhone III-57
Key Statistical Findings III-58
Table 67: Leading Players in the Western European
Smartphones Market (Q1 2013): Percentage Share Breakdown of
Shipments by Vendor (includes corresponding Graph/Chart) III-58
Product Launches III-59
B.Market Analytics III-60
Table 68: European Recent Past, Current and Future Analysis
for Smartphones by Geographic Region - France, Germany,
Italy, UK, Spain, Russia and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2009 through 2018 (includes corresponding
Graph/Chart) III-60

Table 69: European 10-Year Perspective for Smartphones by
Geographic Region - Percentage Breakdown of Unit Sales for
France, Germany, Italy, UK, Spain, Russia and Rest of Europe
Markets for Years 2009, 2013 and 2018 (includes corresponding
Graph/Chart) III-61

Table 70: European Recent Past, Current and Future Analysis
for Smartphones by Operating System - Symbian, Android, iOS,
Blackberry, Windows, and Other Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2009 through 2018 (includes corresponding Graph/Chart) III-62

Table 71: European 10-Year Perspective for Smartphones by
Operating System - Percentage Breakdown of Unit Sales for
Symbian, Android, iOS, Blackberry, Windows, and Other
Markets for Years 2009, 2013 and 2018 (includes corresponding
Graph/Chart) III-63

4a. FRANCE III-64
A.Market Analysis III-64
Key Statistical Findings III-64
Table 72: French Internet Usage Trends Among Smartphone
Owners: Percentage Share Breakdown of Internet Users by Key
Demographics: 2013 (includes corresponding Graph/Chart) III-64
Product Launches III-65
B.Market Analytics III-66
Table 73: French Recent Past, Current and Future Analysis for
Smartphones by Operating System - Symbian, Android, iOS,
Blackberry, Windows, and Other Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2009 through 2018 (includes corresponding Graph/Chart) III-66

Table 74: French 10-Year Perspective for Smartphones by
Operating System - Percentage Breakdown of Unit Sales for
Symbian, Android, iOS, Blackberry, Windows, and Other
Markets for Years 2009, 2013 and 2018 (includes corresponding
Graph/Chart) III-67

4b. GERMANY III-68
A.Market Analysis III-68
Key Statistical Findings III-68
Table 75: German Internet Usage Trends Among Smartphone
Owners: Percentage Share Breakdown of Internet Users by Key
Demographics: 2013 (includes corresponding Graph/Chart) III-68
Product Launches III-69
Strategic Corporate Development III-71
B.Market Analytics III-72
Table 76: German Recent Past, Current and Future Analysis for
Smartphones by Operating System - Symbian, Android, iOS,
Blackberry, Windows, and Other Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2009 through 2018 (includes corresponding Graph/Chart) III-72

Table 77: German 10-Year Perspective for Smartphones by
Operating System - Percentage Breakdown of Unit Sales for
Symbian, Android, iOS, Blackberry, Windows, and Other
Markets for Years 2009, 2013 and 2018 (includes corresponding
Graph/Chart) III-73

4c. ITALY III-74
A.Market Analysis III-74
Key Market Trends III-74
Good OS Platform along with Value for Money: A Key Factor
Driving Consumer Purchasing Decisions III-74
Key Statistical Findings III-74
Table 78: Italian Internet Usage Trends Among Smartphone
Owners: Percentage Share Breakdown of Internet Users by Key
Demographics: 2013 (includes corresponding Graph/Chart) III-74
Product Launch III-75
Strategic Corporate Developments III-76
B.Market Analytics III-77
Table 79: Italian Recent Past, Current and Future Analysis for
Smartphones by Operating System - Symbian, Android, iOS,
Blackberry, Windows, and Other Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2009 through 2018 (includes corresponding Graph/Chart) III-77

Table 80: Italian 10-Year Perspective for Smartphones by
Operating System - Percentage Breakdown of Unit Sales for
Symbian, Android, iOS, Blackberry, Windows, and Other
Markets for Years 2009, 2013 and 2018 (includes corresponding
Graph/Chart) III-78

4d. THE UNITED KINGDOM III-79
A.Market Analysis III-79
Key Market Trends III-79
Online Stores Remain the Most Popular Medium of
Distribution in UK Market III-79
Value for Money: A Dominant Factor Influencing Purchasing
Decision III-79
Key Statistical Findings III-80
Table 81: UK Internet Usage Trends Among Smartphone Owners:
Percentage Share Breakdown of Internet Users by Key
Demographics: 2013 (includes corresponding Graph/Chart) III-80
Product Launches III-81
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