Books Market Overview in Germany

  • February 2012
  • -
  • MarketLine

It includes data on industry size and key market segments, plus textual and graphical analysis of the major trends and drivers and key competitors, main industry players and demographic information.


What's In This Report


* Contains an executive summary and data on value, volume and/or key market segments


* Provides textual analysis of ’s recent performance and future prospects


* Incorporates in-depth environment and competition analysis and scorecards (substitution threats, new entrants, bargaining power …)


* Includes a five-year projection of


* The main industry players are profiled with supporting key financial metrics


* Supported by the key macroeconomic and demographic data affecting the industry


Key Market Facts


* Detailed information is included on industry size, measured by value and/or volume


* Five forces scorecards provide an accessible yet in depth view of the industry ’s key competitors

This Report Will Support Your Decision Making Process


* Anticipate Industry trends and developments


* Feed your decision making process


* Make your presentation and marketing materials more valuable


* Save time

Market Definition

The books industry includes atlases, dictionaries, encyclopedias, text books, guidebooks, musical scores, maps, fiction and non-fiction. All physical books sold from internet sites like Amazon.com are included but e-books are not included. The industry is valued at retail selling price (RSP) with any currency conversions calculated using constant annual average 2009 exchange rates.

For the purpose of this market research report, Discount, Variety Store & General Goods Retailers include Discount, Variety Store, and General Merchandise Retailers.

Music, Video & Books Retailers channel includes Music, Video, Books and Stationery Retailers.

For the purposes of this market research report, Europe consists of Western Europe and Eastern Europe.

Western Europe comprises Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, and the United Kingdom.

Eastern Europe comprises the Czech Republic, Hungary, Poland, Romania, Russia, and Ukraine.

Table Of Contents

TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Amazon.com, Inc. 19
Bertelsmann AG 23
Thalia Holding GmbH 28
buch.de internetstores AG 30
MARKET FORECASTS 34
Market value projection 34
MACROECONOMIC INDICATORS 35
APPENDIX 37
Methodology 37
Industry associations 38
Related Datamonitor research 38
Disclaimer 39
ABOUT DATAMONITOR 40
Premium Reports 40
Summary Reports 40
Datamonitor consulting 40


Index of Tables
Data table 1: Germany books market sales : USD billion, 2005-09(e) 10
Data table 2: Germany books industry sector ation I:% share, by value, 2009(e) 11
Data table 3: Germany books industry sector ation II: % share, by value, 2009(e) 12
Data table 4: Amazon.com, Inc.: key facts 19
Data table 5: Amazon.com, Inc.: key financials ($) 21
Data table 6: Amazon.com, Inc.: key financial ratios 21
Data table 7: Bertelsmann AG: key facts 23
Data table 8: Bertelsmann AG: key financials ($) 25
Data table 9: Bertelsmann AG: key financials (€) 25
Data table 10: Bertelsmann AG: key financial ratios 26
Data table 11: Thalia Holding GmbH: key facts 28
Data table 12: Thalia Holding GmbH: key financials ($) 29
Data table 13: Thalia Holding GmbH: key financials (€) 29
Data table 14: Thalia Holding GmbH: key financial ratios 29
Data table 15: buch.de internetstores AG: key facts 30
Data table 16: buch.de internetstores AG: key financials ($) 31
Data table 17: buch.de internetstores AG: key financials (€) 31
Data table 18: buch.de internetstores AG: key financial ratios 32
Data table 19: Germany books market sales projection : USD billion, 2009-14 34
Data table 20: Germany size of population (million), 2005-09 35
Data table 21: Germany gdp (constant 2000 prices, USD billion), 2005-09 35
Data table 22: Germany gdp (current prices, USD billion), 2005-09 35
Data table 23: Germany inflation, 2005-09 36
Data table 24: Germany consumer price index (absolute), 2005-09 36
Data table 25: Germany exchange rate, 2005-09 36


Index of Figures
Chart 1: Germany books market sales : USD billion, 2005-09(e) 10
Chart 2: Germany books industry sector ation I:% share, by value, 2009(e) 11
Chart 3: Germany books industry sector ation II: % share, by value, 2009(e) 12
Chart 4: Forces driving competition in the books industry in Germany, 2009 13
Chart 5: Drivers of buyer power in the books industry in Germany, 2009 14
Chart 6: Drivers of supplier power in the books industry in Germany, 2009 15
Chart 7: Factors influencing the likelihood of new entrants in the books industry in Germany, 2009 16
Chart 8: Factors influencing the threat of substitutes in the books industry in Germany, 2009 17
Chart 9: Drivers of degree of rivalry in the books industry in Germany, 2009 18
Chart 10: Amazon.com, Inc.: revenues and profitability 22
Chart 11: Amazon.com, Inc.: assets and liabilities 22
Chart 12: Bertelsmann AG: revenues and profitability 26
Chart 13: Bertelsmann AG: assets and liabilities 27
Chart 14: buch.de internetstores AG: revenues and profitability 32
Chart 15: buch.de internetstores AG: assets and liabilities 33
Chart 16: Germany books market sales projection : USD billion, 2009-14 34

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