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Online Retail in Germany

  • October 2016
  • -
  • MarketLine
  • -
  • 35 pages

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Summary
Online Retail in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Findings
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the online retail market in Germany

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online retail market in Germany

- Leading company profiles reveal details of key online retail market players' global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the Germany online retail market with five year forecasts

Synopsis
Essential resource for top-line data and analysis covering the Germany online retail market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Reasons To Buy
- What was the size of the Germany online retail market by value in 2015?

- What will be the size of the Germany online retail market in 2020?

- What factors are affecting the strength of competition in the Germany online retail market?

- How has the market performed over the last five years?

- What are the main segments that make up Germany's online retail market?

Key Findings
Online retail includes all sales of the relevant category that take place over the Internet, irrespective of whether the vendor is a pure-play Internet company or the online offering of a bricks and mortar retailer.

The German online retail sector had total revenues of $41,871.3m in 2015, representing a compound annual growth rate (CAGR) of 13.8% between 2011 and 2015.

The apparel, accessories, luggage and leather goods segment was the sector's most lucrative in 2015, with total revenues of $13,752.8m, equivalent to 32.8% of the sector's overall value.

According to the Centre for Retail Research, in 2015 only 20% of online spending in Europe happened using mobile devices, although the proportions were 28.6%, 27.7% and 26.2% in the UK, Germany, and Sweden respectively.

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