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  3. > E-Commerce Market Trends
  4. > Online Retail in Germany

Online Retail in Germany

  • October 2016
  • -
  • MarketLine
  • -
  • 35 pages

Summary
Online Retail in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Findings
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the online retail market in Germany

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online retail market in Germany

- Leading company profiles reveal details of key online retail market players' global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the Germany online retail market with five year forecasts

Synopsis
Essential resource for top-line data and analysis covering the Germany online retail market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Reasons To Buy
- What was the size of the Germany online retail market by value in 2015?

- What will be the size of the Germany online retail market in 2020?

- What factors are affecting the strength of competition in the Germany online retail market?

- How has the market performed over the last five years?

- What are the main segments that make up Germany's online retail market?

Key Findings
Online retail includes all sales of the relevant category that take place over the Internet, irrespective of whether the vendor is a pure-play Internet company or the online offering of a bricks and mortar retailer.

The German online retail sector had total revenues of $41,871.3m in 2015, representing a compound annual growth rate (CAGR) of 13.8% between 2011 and 2015.

The apparel, accessories, luggage and leather goods segment was the sector's most lucrative in 2015, with total revenues of $13,752.8m, equivalent to 32.8% of the sector's overall value.

According to the Centre for Retail Research, in 2015 only 20% of online spending in Europe happened using mobile devices, although the proportions were 28.6%, 27.7% and 26.2% in the UK, Germany, and Sweden respectively.

Table Of Contents

Online Retail in Germany
Table of Contents
Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Amazon.com, Inc.
Otto (GmbH and Co KG)
Verlagsgruppe Weltbild GmbH
Zalando SE
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine


List of Tables
Table 1: Germany online retail sector value: $ million, 2011-15
Table 2: Germany online retail sector category segmentation: $ million, 2015
Table 3: Germany online retail sector geography segmentation: $ million, 2015
Table 4: Germany online retail sector value forecast: $ million, 2015-20
Table 5: Amazon.com, Inc.: key facts
Table 6: Amazon.com, Inc.: key financials ($)
Table 7: Amazon.com, Inc.: key financial ratios
Table 8: Otto (GmbH and Co KG) : key facts
Table 9: Otto (GmbH and Co KG) : key financials ($)
Table 10: Otto (GmbH and Co KG) : key financials (€)
Table 11: Otto (GmbH and Co KG) : key financial ratios
Table 12: Verlagsgruppe Weltbild GmbH: key facts
Table 13: Zalando SE: key facts
Table 14: Zalando SE: key financials ($)
Table 15: Zalando SE: key financials (€)
Table 16: Zalando SE: key financial ratios
Table 17: Germany size of population (million), 2011-15
Table 18: Germany gdp (constant 2005 prices, $ billion), 2011-15
Table 19: Germany gdp (current prices, $ billion), 2011-15
Table 20: Germany inflation, 2011-15
Table 21: Germany consumer price index (absolute), 2011-15
Table 22: Germany exchange rate, 2011-15


List of Figures
Figure 1: Germany online retail sector value: $ million, 2011-15
Figure 2: Germany online retail sector category segmentation: % share, by value, 2015
Figure 3: Germany online retail sector geography segmentation: % share, by value, 2015
Figure 4: Germany online retail sector value forecast: $ million, 2015-20
Figure 5: Forces driving competition in the online retail sector in Germany, 2015
Figure 6: Drivers of buyer power in the online retail sector in Germany, 2015
Figure 7: Drivers of supplier power in the online retail sector in Germany, 2015
Figure 8: Factors influencing the likelihood of new entrants in the online retail sector in Germany, 2015
Figure 9: Factors influencing the threat of substitutes in the online retail sector in Germany, 2015
Figure 10: Drivers of degree of rivalry in the online retail sector in Germany, 2015
Figure 11: Amazon.com, Inc.: revenues and profitability
Figure 12: Amazon.com, Inc.: assets and liabilities
Figure 13: Otto (GmbH and Co KG) : revenues and profitability
Figure 14: Otto (GmbH and Co KG) : assets and liabilities
Figure 15: Zalando SE: revenues and profitability
Figure 16: Zalando SE: assets and liabilities

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