Cat care in Colombia to 2013

Cat care in Colombia to 2013

Introduction

This databook provides key data and information on the cat care market in Colombia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: cat food, cat litter, cat treats & milk and cat toys

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the cat care market, including company overview, key facts and business description

Highlights

The market for cat care in Colombia increased at a compound annual growth rate of 5% between 2003 and 2008.

The cat litter category led the cat care market in Colombia, accounting for a share of 72.7%.

The leading players in Colombian cat care market include Mars, Inc. and Nestle S.A.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the cat care market in Colombia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Cat care 2
Summary category level - Cat food 3
Summary category level - Cat litter 4
Summary category level - Cat toys 5
Summary category level - Cat treats & milk 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2003-2008 21
Value Analysis, 2008-2013 22
Value Analysis, US$ 2003-2008 24
Value Analysis, US$ 2008-2013 24
Volume Analysis, 2003-2008 26
Volume Analysis, 2008-2013 27
Company and Brand Share Analysis 30
Distribution Analysis 33
Expenditure & consumption per capita 35
Chapter 4 LEADING COMPANY PROFILES 38
Mars, Inc. 38
Nestle SA 40
Chapter 5 CATEGORY ANALYSIS - CAT FOOD 43
Value Analysis, 2003-2008 43
Value Analysis, 2008-2013 44
Value Analysis, US$ 2003-2008 46
Value Analysis, US$ 2008-2013 46
Volume Analysis, 2003-2008 47
Volume Analysis, 2008-2013 48
Company and Brand Share Analysis 50
Distribution Analysis 53
Expenditure & consumption per capita 55
Chapter 6 CATEGORY ANALYSIS - CAT LITTER 58
Value Analysis, 2003-2008 58
Value Analysis, 2008-2013 59
Value Analysis, US$ 2003-2008 60
Value Analysis, US$ 2008-2013 60
Volume Analysis, 2003-2008 61
Volume Analysis, 2008-2013 62
Company and Brand Share Analysis 63
Distribution Analysis 65
Expenditure & consumption per capita 67
Chapter 7 CATEGORY ANALYSIS - CAT TOYS 70
Value Analysis, 2003-2008 70
Value Analysis, 2008-2013 71
Value Analysis, US$ 2003-2008 72
Value Analysis, US$ 2008-2013 72
Volume Analysis, 2003-2008 73
Volume Analysis, 2008-2013 74
Company and Brand Share Analysis 75
Distribution Analysis 77
Expenditure & consumption per capita 79
Chapter 8 CATEGORY ANALYSIS - CAT TREATS & MILK 82
Value Analysis, 2003-2008 82
Value Analysis, 2008-2013 83
Value Analysis, US$ 2003-2008 84
Value Analysis, US$ 2008-2013 84
Volume Analysis, 2003-2008 85
Volume Analysis, 2008-2013 86
Company and Brand Share Analysis 87
Distribution Analysis 89
Expenditure & consumption per capita 91
Chapter 9 COUNTRY COMPARISON 94
Value 94
Volume 99
Market Share 104
Chapter 10 NEW PRODUCT DEVELOPMENT 105
Product launches over time 105
Recent product launches 107
Chapter 11 COLOMBIA SOCIOECONOMIC PROFILE 108
Country Overview 108
Key Facts 109
Political Overview 110
Economic Overview 111
Chapter 12 COLOMBIA MACROECONOMIC PROFILE 112
Macroeconomic Indicators 112
Chapter 13 RESEARCH METHODOLOGY 117
Methodology overview 117
Secondary research 118
Market modeling 119
Primary research 120
Data finalization 121
Ongoing research 121
Chapter 14 APPENDIX 122
Future readings 122
How to contact experts in your industry 122
Disclaimer 122

LIST OF FIGURES
Figure 1: Colombia cat care value and value forecast, 2003-2013 (COP m, nominal prices) 23
Figure 2: Colombia cat care category growth comparison, by value, 2003-2013 25
Figure 3: Colombia cat care volume and volume forecast, 2003-2013 (Kg/Units m) 28
Figure 4: Colombia cat care category growth comparison, by volume, 2003-2013 29
Figure 5: Colombia cat care company share, by value, 2007-2008 (%) 31
Figure 6: Colombia cat care distribution channels, by value, 2007-2008 (%) 34
Figure 7: Colombia cat food value and value forecast, 2003-2013 (COP m, nominal prices) 45
Figure 8: Colombia cat food volume and volume forecast, 2003-2013 (Kg m) 49
Figure 9: Colombia cat food company share, by value, 2007-2008 (%) 51
Figure 10: Colombia cat food distribution channels, by value, 2007-2008 (%) 54
Figure 11: Colombia cat litter value and value forecast, 2003-2013 (COP m, nominal prices) 59
Figure 12: Colombia cat litter volume and volume forecast, 2003-2013 (Kg m) 62
Figure 13: Colombia cat litter distribution channels, by value, 2007-2008 (%) 66
Figure 14: Colombia cat toys value and value forecast, 2003-2013 (COP m, nominal prices) 71
Figure 15: Colombia cat toys volume and volume forecast, 2003-2013 (Units m) 74
Figure 16: Colombia cat toys distribution channels, by value, 2007-2008 (%) 78
Figure 17: Colombia cat treats & milk value and value forecast, 2003-2013 (COP m, nominal prices) 83
Figure 18: Colombia cat treats & milk volume and volume forecast, 2003-2013 (Kg m) 86
Figure 19: Colombia cat treats & milk distribution channels, by value, 2007-2008 (%) 90
Figure 20: Global cat care market split (value terms, 2008) – Top 5 countries 95
Figure 21: Global cat care market value, 2003–2008 (Top 5 countries) 98
Figure 22: Global cat care market split (volume terms, 2008) – Top 5 countries 100
Figure 23: Global cat care market volume, 2003–2008 (Top 5 countries) 103
Figure 24: Map of Colombia 109
Figure 25: Annual data review process 118

LIST OF TABLES
Table 1: Cat care category definitions 9
Table 2: Cat care distribution channels 10
Table 3: Colombia cat care value, 2003-2008 (COP m, nominal prices) 21
Table 4: Colombia cat care value forecast, 2008-2013 (COP m, nominal prices) 22
Table 5: Colombia cat care value, 2003-2008 (US$ m nominal prices) 24
Table 6: Colombia cat care value forecast, 2008-2013 (US$ m nominal prices) 24
Table 7: Colombia cat care volume, 2003-2008 (Kg/Units m) 26
Table 8: Colombia cat care volume forecast, 2008-2013 (Kg/Units m) 27
Table 9: Colombia cat care brand share, by value, 2007-2008 (%) 30
Table 10: Colombia cat care value, by brand 2007-2008 (COP m nominal prices) 30
Table 11: Colombia cat care company share by value, 2007-2008 (%) 32
Table 12: Colombia cat care value, by company, 2007-2008 (COP m nominal prices) 32
Table 13: Colombia cat care distribution channels, by value, 2007-2008 (%) 33
Table 14: Colombia cat care value, by distribution channel, 2007-2008 (COP m nominal prices) 33
Table 15: Colombia cat care expenditure per capita, 2003-2008 (COP, nominal prices) 35
Table 16: Colombia cat care forecast expenditure per capita, 2008-2013 (COP, nominal prices) 35
Table 17: Colombia cat care expenditure per capita, 2003-2008 (US$ nominal prices) 36
Table 18: Colombia cat care forecast expenditure per capita, 2008-2013 (US$ nominal prices) 36
Table 19: Colombia cat care consumption per capita, 2003-2008 (Kg/Units) 37
Table 20: Colombia cat care forecast consumption per capita, 2008-2013 (Kg/Units) 37
Table 21: Mars, Inc. Key Facts 38
Table 22: Nestle SA Key Facts 40
Table 23: Colombia cat food value, 2003-2008 (COP m, nominal prices) 43
Table 24: Colombia cat food value forecast, 2008-2013 (COP m, nominal prices) 44
Table 25: Colombia cat food value, 2003-2008 (US$ m nominal prices) 46
Table 26: Colombia cat food value forecast, 2008-2013 (US$ m nominal prices) 46
Table 27: Colombia cat food volume, 2003-2008 (Kg m) 47
Table 28: Colombia cat food volume forecast, 2008-2013 (Kg m) 48
Table 29: Colombia cat food brand share, by value, 2007-2008 (%) 50
Table 30: Colombia cat food value, by brand 2007-2008 (COP m nominal prices) 50
Table 31: Colombia cat food company share by value, 2007-2008 (%) 52
Table 32: Colombia cat food value, by company, 2007-2008 (COP m nominal prices) 52
Table 33: Colombia cat food distribution channels, by value, 2007-2008 (%) 53
Table 34: Colombia cat food value, by distribution channel, 2007-2008 (COP m nominal prices) 53
Table 35: Colombia cat food expenditure per capita, 2003-2008 (COP, nominal prices) 55
Table 36: Colombia cat food forecast expenditure per capita, 2008-2013 (COP, nominal prices) 55
Table 37: Colombia cat food expenditure per capita, 2003-2008 (US$ nominal prices) 56
Table 38: Colombia cat food forecast expenditure per capita, 2008-2013 (US$ nominal prices) 56
Table 39: Colombia cat food consumption per capita, 2003-2008 (Kg) 57
Table 40: Colombia cat food forecast consumption per capita, 2008-2013 (Kg) 57
Table 41: Colombia cat litter value, 2003-2008 (COP m, nominal prices) 58
Table 42: Colombia cat litter value forecast, 2008-2013 (COP m, nominal prices) 59
Table 43: Colombia cat litter value, 2003-2008 (US$ m nominal prices) 60
Table 44: Colombia cat litter value forecast, 2008-2013 (US$ m nominal prices) 60
Table 45: Colombia cat litter volume, 2003-2008 (Kg m) 61
Table 46: Colombia cat litter volume forecast, 2008-2013 (Kg m) 62
Table 47: Colombia cat litter brand share, by value, 2007-2008 (%) 63
Table 48: Colombia cat litter value, by brand 2007-2008 (COP m nominal prices) 63
Table 49: Colombia cat litter company share by value, 2007-2008 (%) 64
Table 50: Colombia cat litter value, by company, 2007-2008 (COP m nominal prices) 64
Table 51: Colombia cat litter distribution channels, by value, 2007-2008 (%) 65
Table 52: Colombia cat litter value, by distribution channel, 2007-2008 (COP m nominal prices) 65
Table 53: Colombia cat litter expenditure per capita, 2003-2008 (COP, nominal prices) 67
Table 54: Colombia cat litter forecast expenditure per capita, 2008-2013 (COP, nominal prices) 67
Table 55: Colombia cat litter expenditure per capita, 2003-2008 (US$ nominal prices) 68
Table 56: Colombia cat litter forecast expenditure per capita, 2008-2013 (US$ nominal prices) 68
Table 57: Colombia cat litter consumption per capita, 2003-2008 (Kg) 69
Table 58: Colombia cat litter forecast consumption per capita, 2008-2013 (Kg) 69
Table 59: Colombia cat toys value, 2003-2008 (COP m, nominal prices) 70
Table 60: Colombia cat toys value forecast, 2008-2013 (COP m, nominal prices) 71
Table 61: Colombia cat toys value, 2003-2008 (US$ m nominal prices) 72
Table 62: Colombia cat toys value forecast, 2008-2013 (US$ m nominal prices) 72
Table 63: Colombia cat toys volume, 2003-2008 (Units m) 73
Table 64: Colombia cat toys volume forecast, 2008-2013 (Units m) 74
Table 65: Colombia cat toys brand share, by value, 2007-2008 (%) 75
Table 66: Colombia cat toys value, by brand 2007-2008 (COP m nominal prices) 75
Table 67: Colombia cat toys company share by value, 2007-2008 (%) 76
Table 68: Colombia cat toys value, by company, 2007-2008 (COP m nominal prices) 76
Table 69: Colombia cat toys distribution channels, by value, 2007-2008 (%) 77
Table 70: Colombia cat toys value, by distribution channel, 2007-2008 (COP m nominal prices) 77
Table 71: Colombia cat toys expenditure per capita, 2003-2008 (COP, nominal prices) 79
Table 72: Colombia cat toys forecast expenditure per capita, 2008-2013 (COP, nominal prices) 79
Table 73: Colombia cat toys expenditure per capita, 2003-2008 (US$ nominal prices) 80
Table 74: Colombia cat toys forecast expenditure per capita, 2008-2013 (US$ nominal prices) 80
Table 75: Colombia cat toys consumption per capita, 2003-2008 (Units) 81
Table 76: Colombia cat toys forecast consumption per capita, 2008-2013 (Units) 81
Table 77: Colombia cat treats & milk value, 2003-2008 (COP m, nominal prices) 82
Table 78: Colombia cat treats & milk value forecast, 2008-2013 (COP m, nominal prices) 83
Table 79: Colombia cat treats & milk value, 2003-2008 (US$ m nominal prices) 84
Table 80: Colombia cat treats & milk value forecast, 2008-2013 (US$ m nominal prices) 84
Table 81: Colombia cat treats & milk volume, 2003-2008 (Kg m) 85
Table 82: Colombia cat treats & milk volume forecast, 2008-2013 (Kg m) 86
Table 83: Colombia cat treats & milk brand share, by value, 2007-2008 (%) 87
Table 84: Colombia cat treats & milk value, by brand 2007-2008 (COP m nominal prices) 87
Table 85: Colombia cat treats & milk company share by value, 2007-2008 (%) 88
Table 86: Colombia cat treats & milk value, by company, 2007-2008 (COP m nominal prices) 88
Table 87: Colombia cat treats & milk distribution channels, by value, 2007-2008 (%) 89
Table 88: Colombia cat treats & milk value, by distribution channel, 2007-2008 (COP m nominal prices) 89
Table 89: Colombia cat treats & milk expenditure per capita, 2003-2008 (COP, nominal prices) 91
Table 90: Colombia cat treats & milk forecast expenditure per capita, 2008-2013 (COP, nominal prices) 91
Table 91: Colombia cat treats & milk expenditure per capita, 2003-2008 (US$ nominal prices) 92
Table 92: Colombia cat treats & milk forecast expenditure per capita, 2008-2013 (US$ nominal prices) 92
Table 93: Colombia cat treats & milk consumption per capita, 2003-2008 (Kg) 93
Table 94: Colombia cat treats & milk forecast consumption per capita, 2008-2013 (Kg) 93
Table 95: Global cat care market value, 2008 94
Table 96: Global cat care market split (value terms (US$ m), 2008) – Top 5 countries 97
Table 97: Global cat care market volume, 2008 99
Table 98: Global cat care market split (volume terms, 2008) – Top 5 countries 102
Table 99: Leading players - Top 5 countries 104
Table 100: Colombia cat care new product launches reports, by company 2008 105
Table 101: Colombia cat care new product launches SKUs, by company 2008 105
Table 102: Colombia cat care new product launches (reports), by flavor and fragrances 2008 105
Table 103: Colombia cat care new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 106
Table 104: Colombia cat care new product launches (reports), by Package tags or Claims 2008 106
Table 105: Colombia cat care new product launches (reports) 107
Table 106: Colombia Key Facts 109
Table 107: Colombia population, by age group, 2003-08 (millions) 112
Table 108: Colombia population forecast, by age group, 2008-13 (millions) 113
Table 109: Colombia population, by gender, 2003-08 (millions) 113
Table 110: Colombia population forecast, by gender, 2008-13 (millions) 114
Table 111: Colombia nominal GDP, 2003-08 (COP bn, nominal prices) 114
Table 112: Colombia nominal GDP forecast, 2008-13 (COP bn, nominal prices) 114
Table 113: Colombia real GDP, 2003-08 (COP bn, 2000 prices) 115
Table 114: Colombia real GDP forecast, 2008-13 (COP bn, 2000 prices) 115
Table 115: Colombia real GDP, 2003-08 (US$ bn, 2000 prices) 115
Table 116: Colombia real GDP forecast, 2008-13 (US$ bn, 2000 prices) 116
Table 117: Colombia consumer price index, 2003-08 (2000=100) 116
Table 118: Colombia consumer price index, 2008-13 (2000=100) 116