Online Video Value Chain 2010

Online Video Value Chain 2010

Video CMS platforms, VASP applications and CDN services connecting the online value chain are forecast to grow revenue at a combined 25.3% rate in 2009 to $1.3 billion, increasing by 26.4% in 2010. Sustained growth is attributable to video application adoption across solutions segments comprising CMS and indexing, building on double-digit increases in CDN and video advertising network revenue. This report is a comprehensive, four-year analysis of video market value generated by each segment and firm, calculated against total accounts, MRR, account growth trajectories, content specialization and business models. The research report condenses extensive comparative historical and forecast online video utilization and monetization data underlying revenue projections. Value chain forecasts bring together multiple AccuStream databases including total video views, CDN (video contract revenue analyzed against total CDN revenue), video CMS platforms (accounts, pricing and revenue), video advertising network revenue by provider and specialty (pre-roll, in-banner, overlay and search), and video indexing/metadata solutions providers. CDN and video advertising networks are economic pillars of the video value chain, combining for an estimated 86.2% share of total market revenue in 2009. Video CMS is forecast at a 10.5% share in 2009 and indexing at 3.4%.