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Arts & Media Sponsorship Market Report 2014

  • June 2014
  • -
  • Key Note Publications Ltd

Executive Summary

Key Note estimates the UK arts and sponsorship market to have declined slightly by 1.4% between 2008/2009 and 2012/2013, despite observing growth in 2011/2012 and 2012/2013. This decline has primarily been down to a fall in arts sponsorship, which has suffered heavily since the recession, with business budgets continuing to fluctuate significantly following poor economic growth over the past 5 years.

Table Of Contents

Arts and Media Sponsorship Market Report 2014
Arts and Media Sponsorship 2014
Foreword
Executive Summary
Market Definition
REPORT COVERAGE
MARKET SECTORS
MARKET TRENDS
Public Funding Cuts
Golden Age for British Film and Television
London Theatres Report Record Sales
ECONOMIC TRENDS
MARKET POSITION
The UK
Overseas
Market Size
THE TOTAL MARKET
BY MARKET SECTOR
Arts Sponsorship
Media Sponsorship
Industry Background
INTRODUCTION
RECENT HISTORY
REGIONAL VARIATIONS IN THE MARKETPLACE
HOW ROBUST IS THE MARKET?
LEGISLATION
Media Legislation
Arts Legislation
KEY TRADE ASSOCIATIONS
Arts and Business
European Sponsorship Association
Competitor Analysis
THE MARKETPLACE
SPONSORSHIP CONSULTANTS AND AGENCIES
Fast Track
Essentially Group
MandC Saatchi Sport and Entertainment
MEC Access
Experience Worldwide
Synergy Sponsorship
WSM Communications
Brand Rapport
Ed Coms
Limelight Sports Group
Capitalize: The BrandFan Agency
National Schools Partnership
Generate Sponsorship
The Sports Business
Edconnect (formerly Education Connections)
Other Sponsorship Agencies
SPONSORSHIP AWARDS
UK Sponsorship Awards
[(c)The Arts and Business Awards
RECENT SPONSORSHIP DEALS
Wickes Extends Sponsorship of Absolute Radio Breakfast Show
Tesco Finest Sponsors Downton Abbey
My Weekly Announced as Sponsor of ITV3 Afternoons
Volvo Signs Sponsorship Deal with Sky Atlantic
Schwarzkopf Color Mask Signed as New Sponsor for ITV's Loose Women
ATG andth Century Fox Home Entertainment Sign New Sponsorship Deal
Lexus Replaces Nokia as Sponsor of Drama on Channel
Tate Modern Announces Lucrative Sponsorship Deal with Hyundai
Just East Signs Sponsorship Deal for ITV Show Take Me Out
Specsavers Sponsors Channel's Films on Four
Sofaworks and Channel Agree Sponsorship Deal for Gogglebox
Blinkbox Music to Sponsor New Series of The Big Reunion on ITV
LateRooms.com to Sponsor Travel on Channel
McCain Signs Deal to Sponsor Emmerdale
Mulberry Announced as New Sponsor of the ICA for
Nivea Vital Signs New Sponsorship Deal with Classic FM Evening Show
Mitsubishi Signs Multimillion-Pound Sponsorship Deal for Documentaries on Channel
Waitrose and Channel Join Forces for New Saturday Morning Television Show
Lycamobile to Sponsor BFI's Chinese Film Season
Sony Announced as First Product Placement Partner for Made in Chelsea
Cadbury to Sponsor New ITV Show Let Me Entertain You
Iceland Announced as New Sponsor for ITV's The Paul O'Grady Show
TalkTalk Signs Record Deal to Sponsor The X Factor
SuperCasino.com Named Headline Sponsor of Big Brother
Webuyanycar.com to Sponsor Comedy on Channel
Strengths, Weaknesses, Opportunities and Threats
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
Buying Behaviour
INTRODUCTION
ATTENDANCE OF MAJOR ARTS EVENTS
Current Issues
MARIA MILLER QUITS AS CULTURE SECRETARY
NEW VIKING EXHIBITION AT BRITISH MUSEUM ATTRACTS PROTESTS
ROCC REPORT HIGHLIGHTS FUNDING GAP BETWEEN LONDON AND THE REST OF THE UK
PLACE REPORT UNDERLINES THE IMPORTANCE OF ART COUNCIL FUNDING AS CORE
NEW TAX BREAKS ANNOUNCED FOR BRITISH ARTS
ARTS COUNCIL LAUNCHES NEW FUNDING MODEL
NEW INTERNATIONAL ARTS FUND ANNOUNCED BY ARTS COUNCIL AND DCMS
The Global Market
INTRODUCTION
NORTH AMERICA
EUROPE
REST OF THE WORLD
Forecasts
INTRODUCTION
THE ECONOMY
FORECASTS/2014 TO/
MARKET GROWTH
FUTURE TRENDS
Digital and Social Media Integration
Local Arts Organisation at Risk From Continued Funding Cuts
New Funding Channels to Emerge for the Arts
Further Sources
Associations
Publications
General Sources
Government Publications
Other Sources
Understanding Consumer Survey Data
Number, Profile, Penetration
Social Grade
Standard Region
Key Note Research
The Key Note Range of Reports

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