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The Key Note Market Report examines the UK take-home trade market, which encompasses the retail sale of any alcoholic drink for consumption off the premises in which it was purchased. This is opposed to the sale of alcoholic drinks for consumption on premises — such as in public houses, bars, clubs and restaurants — which is not included within the scope of this report. The take-home trade market is often referred to as the off-trade, and is in direct competition with the on-trade.
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