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Toys & Games Market Report 2013

  • October 2013
  • -
  • Key Note Publications Ltd

Executive Summary

Between 2008 and 2012, sales of toys and games in the UK declined in value by 1.4%, despite annual growth occurring in 2010 and 2011. These fluctuations are a direct result of the economic downturn, with growth continuing to remain unstable since 2008/2009. Even the 2012 Olympic and Paralympic Games — which held such promise for toymakers developing specialised, limited-edition ranges — failed to drive sales over the past year. A lack of new product development (NPD) across Europe, as well as the continued decline of a number of high-street toy retailers, such as Modelzone and the Early Learning Centre (ELC), has also served to put downwards pressure on the market’s value; as has the influx of discount and value toy ranges on the market in recent years. In addition, the increasing popularity of online sellers such as Amazon and eBay, which provide a wide range of toys at bargain prices, is thought to have served to erode market value slightly, with consumers seeking out lower cost online deals in order to save money where possible.

Table Of Contents

Toys and Games Market Report 2013
Foreword
Hot Points
Executive Summary
Market Definition
REPORT COVERAGE
MARKET SECTOR
Sector Headings
MARKET TRENDS
Demographics
Tablets Versus Traditional Toys
Cross-Platform and Multi-Channel Strategies
Growth of E-Commerce to the Detriment of the High Street?
ECONOMIC TRENDS
MARKET POSITION
The UK
Overseas
Market Size
THE TOTAL MARKET
BY MARKET SECTOR
Infant/Pre-School Toys and Games
Activity Toys
Dolls
Games and Puzzles
Outdoor and Sports Toys and Games
Vehicles
Action Toys
Electronic Toys
Plush Toys
Other Products
OVERSEAS TRADE
General Overview
Exports
Imports
Industry Background
RECENT HISTORY
NUMBER OF COMPANIES
EMPLOYMENT
REGIONAL VARIATIONS IN THE MARKETPLACE
DISTRIBUTION
HOW ROBUST IS THE MARKET?
LEGISLATION
KEY TRADE ASSOCIATIONS
British Toy and Hobby Association
Equitoy
Toy Industries of Europe
Toy Retailers Association
Competitor Analysis
THE MARKETPLACE
MARKET LEADERS - TOY MANUFACTURERS/SUPPLIERS
Bandai UK Ltd
The Character Group PLC
Games Workshop Group PLC
Flair Leisure Products PLC
Halsall Toys Europe Ltd
Hasbro UK Ltd
Hornby PLC
Leap Frog Toys (UK) Ltd
Lego Company Ltd
Mattel UK Ltd
Tomy UK Co Ltd
Vivid Imaginations Ltd
VTech Electronics Europe PLC
Other Toy Manufacturers/Suppliers
MARKET LEADERS - TOY RETAILERS
Early Learning Centre Ltd
The Entertainer (Amersham) Ltd
The Disney Store Ltd
Hamleys of London Ltd
Toys 'R' Us Ltd
Other Toy Retailers
OUTSIDE SUPPLIERS
MARKETING ACTIVITY
Exhibitions
Brand Strategy
INTRODUCTION
COMPANIES' BRANDS
Bandai UK
Character Group PLC
GP Flair Products
HTI Group
Hasbro UK
Hornby PLC
Leap Frog Toys
Lego
Mattel UK
Mega Brands
Tomy UK
Vivid Imaginations
VTech
MARKETING ACTIVITY
Main Media Advertising Expenditure
Character Group
Flair
Hasbro
Lego
Mattel
Mega Brands
Tomy
Vivid Imaginations
Strengths, Weaknesses, Opportunities and Threats
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
Buying Behaviour
CONSUMER PENETRATION
By Amount Spent
By Type
By Brand
Current Issues
TOY INDUSTRY CHALLENGED ON GENDER STEREOTYPES
OLYMPICS: MIXED SUCCESS FOR TOY INDUSTRY
COUNTERFEIT TOYS
FINAL PART OF NEW TOY SAFETY DIRECTIVE INTRODUCED
ACQUISITIONS AND MERGERS
Disney
Hamleys of London
Hasbro
Lego
Mattel
Spin Master
CORPORATE ACTIVITY
Hasbro
Hornby
LeapFrog
Lego
Mattel
The Global Market
INTRODUCTION
EUROPE
NORTH AMERICA
ASIA/PACIFIC
LATIN AMERICA
AFRICA AND THE MIDDLE EAST
Forecasts
INTRODUCTION
The Economy
Demographics
FORECASTS TO
MARKET GROWTH
FUTURE TRENDS
Toys to Rent?
Social Media
Company Profiles
INTRODUCTION
DEFINITIONS
Turnover (Sales)
Pre-Tax Profit
Profit Margin
Average Remuneration
Sales per Employee
FURTHER INFORMATION
BANDAI UK LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Codes
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
THE CHARACTER GROUP PLC
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Code
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
GAMES WORKSHOP GROUP PLC
Previous Name and Date of Change
Principal Activities
SIC Code
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
FLAIR LEISURE PRODUCTS PLC
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Code
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
HALSALL TOYS EUROPE LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Code
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
HORNBY PLC
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Codes
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
LEAP FROG TOYS (UK) LTD
Previous Name and Date of Change
Principal Activities
SIC Code
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
LEGO COMPANY LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Code
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
MATTEL UK LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Codes
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
TOMY UK CO LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Code
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
VIVID IMAGINATIONS LTD
Previous Name and Date of Change
Principal Activities
SIC Code
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
VTECH ELECTRONICS EUROPE PLC
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Code
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
Further Sources
Associations
Publications
General Sources
Government Publications
Other Sources
Understanding Consumer Survey Data
Number, Profile, Penetration
Social Grade
Standard Region
Key Note Research
The Key Note Range of Reports

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