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Croatia Tourism Report Q4 2016

  • August 2016
  • -
  • Business Monitor International
  • -
  • 30 pages

Includes 3 FREE quarterly updates

BMI View: Croatia's tourism industry is one of the smaller markets in the region. For some time thecountry has lost out to other destinations in the region, such as Italy and Greece, which offer moredeveloped transport and accommodation infrastructure. The country is investing in the tourism industry,expanding the range of transport connections on offer and developing far-reaching marketing campaigns inorder to highlight Croatia's many attractions. These investments are expected to yield tangible results, andwe are forecasting steady increases in tourism arrivals over the medium term.

Key Updates And Forecasts

- Rising visitor numbers and steady improvements in the economic environment will support significantinvestment in Croatia's tourism industry over the coming years. The Tourism Ministry reported in July2016 that around 50 new and refurbished hotels are under development in the country and are expectedto be completed by the summer holiday season in 2017.

- As well as developing the range and quality of hotels available in the market, Croatia is also expandingair travel capacity. In July 2016 domestic airline Trade Air launched a number of domestic flights acrossthe country to destinations including Osijek, Zagreb, Rijeka, Pula, Split and Dubrovnik.

- Overall we are forecasting healthy growth in the Croatian inbound tourism market in 2016, withinternational arrivals currently forecast to increase by 5.7% to reach just under 13mn, followed byfurther growth over the remainder of the forecast period through to 2020. This will provide a valuableboost to tourism-related spending and hotel industry value.

Table Of Contents

Croatia Tourism Report Q4 2016
BMI Industry View 5
Table: Key Forecasts (Croatia 2013-2020) 5
SWOT 7
Tourism 7
Industry Forecast 9
Table: Inbound Tourism (Croatia 2013-2020) 14
Table: Tourism Receipts (Croatia 2013-2020) 16
Table: Hotel Accommodation (Croatia 2013-2020) 18
Table: Tourist Departures And Consumption (Croatia 2013-2020) 19
Industry Risk/Reward Index 20
Table: Central And Eastern Europe Risk/Reward Index 20
Rewards 21
Risks 22
Market Overview 23
Competitive Landscape 25
Domestic Hotel Groups 25
Table: Domestic Hotel Groups 25
International Hotel Groups 26
Table: International Hotel Groups 26
Methodology 27
Industry Forecast Methodology 27
Risk/Reward Index Methodology 28
Table: Weighting Of Indicators 30

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