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Direct Marketing Market Report 2014

  • March 2014
  • -
  • Key Note Publications Ltd

Executive Summary

This Key Note Market Report examines the UK direct marketing industry, including all of the marketing channels defined within the industry by leading industry body, the Direct Marketing Association (DMA). Covering the sectors of display advertising in newspapers and magazines, direct mail and door drops, e-mail marketing, Internet search advertising, telemarketing, social media campaigns, direct response outdoor and transport, experiential marketing, Internet banner advertising, freepost and business reply, mobile marketing, and interactive television, Key Note assesses the market across both business-to-business (B2B) and business-to-consumer (B2C) services. Key Note estimates that direct marketing in the UK grew by approximately 8.6% in 2013, displaying continued growth in recent years that has resulted in direct marketing campaigns being responsible for around a quarter of all UK sales generated in the past year.

Table Of Contents

Direct Marketing Market Report 2014
Direct Marketing 2014
Foreword
Executive Summary
Market Definition
REPORT COVERAGE
MARKET SECTORS
MARKET TRENDS
Digital Marketing Innovation
Developments in Social Media
Developments in Direct Mail
Roll Out of Broadband and Smartphones
Personalisation
Negative Reputation of Marketing Channels
ECONOMIC TRENDS
MARKET POSITION
The UK
Overseas
Market Size
THE TOTAL MARKET
Direct Marketing Budget Size
BY MARKET SECTOR
Display Advertising in Newspapers and Magazines
Direct Mail and Door Drops
E-Mail Marketing
Internet Search Advertising
Telemarketing
Social Media Campaigns
Direct Response Outdoor and Transport
Experiential Marketing
Internet Banner Advertising
Freepost and Business Reply
Mobile Marketing
Interactive Television
Industry Background
RECENT HISTORY
NUMBER OF COMPANIES
EMPLOYMENT
REGIONAL VARIATIONS IN THE MARKETPLACE
HOW ROBUST IS THE MARKET?
LEGISLATION
The CAP Code
The Direct Marketing Code of Practice
EU Data Protection Act
KEY TRADE ASSOCIATIONS
The Advertising Association
Chartered Institute of Marketing
Customer Contact Association
Direct Marketing Association
Federation of European Direct and Interactive Marketing
Internet Advertising Bureau
Institute of Direct and Digital Marketing
Institute of Practitioners in Advertising
Mobile Marketing Association
The Marketing Society
Competitor Analysis
THE MARKETPLACE
DIRECT MARKETING AGENCY RANKINGS
Gross Income and Operating Profit
By Industry Awards Points Score
By Turnover
MARKET LEADERS
Bartle Bogle Hegarty Ltd
BD Network Ltd
Dunnhumby Ltd
Havas
Jaywing PLC
Ogilvy and Mather Group (Holdings) Ltd
Proximity London Ltd
Stream Intelligent Contact Ltd
Tangible UK Ltd
OTHER COMPANIES
adamandeveDDB
Arc Integrated Marketing Ltd
G2 London/Geometry Global
Progressive Digital Media Group PLC
Tullo Marshall Warren Ltd
OUTSIDE SUPPLIERS - LIST OWNERS
EDM Media Ltd
Joined Up Marketing
Response One Ltd
MARKETING ACTIVITY
Industry Awards
Exhibitions and Conferences
Strengths, Weaknesses, Opportunities and Threats
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
Buying Behaviour
MARKETERS' ATTITUDES
Measurement of Marketing Success
CONSUMER ATTITUDES
Current Issues
TECHNOLOGICAL AND INNOVATIVE DIGITAL DIRECT MARKETING SOLUTIONS
Automated Shopping
Social Media
Near-Field Communications Technology
Sequential Messaging
Augmented Reality Campaigns
SUCCESSFUL AND INNOVATIVE DIRECT MARKETING CAMPAIGNS OF
Channel
Volkswagen
ACQUISITIONS, CONSOLIDATIONS AND CLOSURES
Progressive Digital Media Group PLC
Iris Nation Worldwide Ltd
LEGISLATIVE CHANGES
Nuisance Telemarketing Calls
EU Data Protection Regulation
CHANGES TO ROYAL MAIL
The Global Market
LEADING GLOBAL REGIONS
The US
Australia
LEADING GLOBAL DIRECT MARKETING AGENCIES
LEADING GLOBAL DIRECT MARKETING CAMPAIGNS
Forecasts
INTRODUCTION
General Economic Forecasts
FORECASTS TO
MARKET GROWTH
FUTURE TRENDS
Developments in Wearable Technology
Rise in Digital Outdoor Advertising
Collaborations and Partnerships
More Advancements in Technological Innovation
Globalisation
Changing Nature of Marketing Channels
Company Profiles
INTRODUCTION
DEFINITIONS
Turnover (Sales)
Pre-Tax Profit
Profit Margin
Average Remuneration
Sales per Employee
FURTHER INFORMATION
BARTLE BOGLE HEGARTY LTD
Previous Name and Date of Change
Principal Activities
SIC Code
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
BD NETWORK LTD
Previous Name and Date of Change
Principal Activities
SIC Code
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
DUNNHUMBY LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Code
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
HAVAS EHS LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Codes
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
JAYWING PLC
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Codes
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
OGILVY and MATHER GROUP (HOLDINGS) LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Codes
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
PROXIMITY LONDON LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Code
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
STREAM INTELLIGENT CONTACT LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Code
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
TANGIBLE UK LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Code
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
Further Sources
Associations
Publications
Government Publications
Other Sources
Key Note Research
The Key Note Range of Reports

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