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This Key Note Market Report examines the UK direct marketing industry, including all of the marketing channels defined within the industry by leading industry body, the Direct Marketing Association (DMA). Covering the sectors of display advertising in newspapers and magazines, direct mail and door drops, e-mail marketing, Internet search advertising, telemarketing, social media campaigns, direct response outdoor and transport, experiential marketing, Internet banner advertising, freepost and business reply, mobile marketing, and interactive television, Key Note assesses the market across both business-to-business (B2B) and business-to-consumer (B2C) services. Key Note estimates that direct marketing in the UK grew by approximately 8.6% in 2013, displaying continued growth in recent years that has resulted in direct marketing campaigns being responsible for around a quarter of all UK sales generated in the past year.
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