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Hungary Tourism Report Q4 2016

  • August 2016
  • -
  • Business Monitor International
  • -
  • 30 pages

Includes 3 FREE quarterly updates

BMI View: The tourism sector in Hungary is well established, and the industry is a valuable contributor tothe domestic economy. Supporting infrastructure, particularly in the capital Budapest, is very welldeveloped, offering a broad range of hotel options and easily accessible transport connections. Outside ofthe capital the market is less developed, offering significant scope for future investment as Hungarydevelops the reach of tourism to more remote and rural regions. At present we are forecasting steady growthin international arrivals to Hungary, boosting tourism expenditure and hotel and restaurant industry value,though we caution that Hungary's reliance upon its European neighbours for arrivals does create somevulnerability to regional declines.

Key Updates And Forecasts

- From 2017, Hungary's National Agency For Tourism will be responsible for promoting and developingtourism across the country, with a focus particularly on Tokaj, the Balaton area, Budapest and Sopron. Anew tourism strategy is under development and is expected to be released by the end of 2016.

- Hungary continues to improve air travel connectivity. Budapest Airlines continues to add new routes,including a flight to Venice, Italy, which will commence in October 2016, meaning that tourists can nowtravel to and from Budapest from 10 airports in Italy.

- We have made a slight upwards revision to our forecasts for international arrivals to Hungary in 2016,with the inbound travel market now forecast to increase by 6.5% over the year to reach a total of 15.2mnarrivals. Slightly slower, though still strong, growth is expected over the remainder of the forecast periodthrough to 2020.

Table Of Contents

Hungary Tourism Report Q4 2016
BMI Industry View 5
Table: Key Forecasts (Hungary 2013-2020) 5
SWOT 7
Tourism 7
Industry Forecast 9
Table: Inbound Tourism (Hungary 2013-2020) 13
Table: Tourism Receipts (Hungary 2013-2020) 15
Table: Hotel Accommodation (Hungary 2013-2020) 17
Table: Tourist Departures and Consumption (Hungary 2013-2020) 18
Industry Risk/Reward Index 19
Table: Central and Eastern Europe Tourism Risk/Reward Index 19
Rewards 20
Risks 20
Market Overview 22
Competitive Landscape 25
Domestic Hotel Groups 25
Table: Domestic Hotel Groups 25
International Hotel Groups 26
Table: International Hotel Groups 26
Methodology 27
Industry Forecast Methodology 27
Risk/Reward Index Methodology 28
Table: Weighting Of Indicators 30

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