TABLE OF CONTENTS
ABOUT DATAMONITOR 2
EXECUTIVE SUMMARY 3
INTRODUCTION 29
What is this report about? 29
Who is the target reader? 29
Definitions 29
GLOBAL SPIRITS 30
Market overview 30
Market value 31
Market volume 32
Market segmentation I 33
Market segmentation II 34
Market share 35
Five forces analysis 36
Market distribution 43
Market forecasts 44
SPIRITS IN ASIA-PACIFIC 46
Market overview 46
Market value 47
Market volume 48
Market segmentation I 49
Market segmentation II 50
Market share 51
Five forces analysis 52
Market distribution 60
Market forecasts 61
SPIRITS IN EUROPE 63
Market overview 63
Market value 64
Market volume 65
Market segmentation I 66
Market segmentation II 67
Market share 68
Five forces analysis 69
Market distribution 76
Market forecasts 77
SPIRITS IN FRANCE 79
Market overview 79
Market value 80
Market volume 81
Market segmentation I 82
Market segmentation II 83
Market share 84
Five forces analysis 85
Market distribution 93
Market forecasts 94
Macroeconomic indicators 96
SPIRITS IN GERMANY 98
Market overview 98
Market value 99
Market volume 100
Market segmentation I 101
Market segmentation II 102
Market share 103
Five forces analysis 104
Market distribution 111
Market forecasts 112
Macroeconomic indicators 114
SPIRITS IN ITALY 116
Market overview 116
Market value 117
Market volume 118
Market segmentation I 119
Market segmentation II 120
Market share 121
Five forces analysis 122
Market distribution 129
Market forecasts 130
Macroeconomic indicators 132
SPIRITS IN JAPAN 134
Market overview 134
Market value 135
Market volume 136
Market segmentation I 137
Market segmentation II 138
Market share 139
Five forces analysis 140
Market distribution 147
Market forecasts 148
Macroeconomic indicators 150
SPIRITS IN BELGIUM 152
Market overview 152
Market value 153
Market volume 154
Market segmentation I 155
Market segmentation II 156
Market share 157
Five forces analysis 158
Market distribution 165
Market forecasts 166
Macroeconomic indicators 168
SPIRITS IN CANADA 170
Market overview 170
Market value 171
Market volume 172
Market segmentation I 173
Market segmentation II 174
Market share 175
Five forces analysis 176
Market distribution 183
Market forecasts 184
Macroeconomic indicators 186
SPIRITS IN CHINA 188
Market overview 188
Market value 189
Market volume 190
Market segmentation I 191
Market segmentation II 192
Market share 193
Five forces analysis 194
Market distribution 200
Market forecasts 201
Macroeconomic indicators 203
SPIRITS IN THE NETHERLANDS 205
Market overview 205
Market value 206
Market volume 207
Market segmentation I 208
Market segmentation II 209
Market share 210
Five forces analysis 211
Market distribution 218
Market forecasts 219
Macroeconomic indicators 221
SPIRITS IN SPAIN 223
Market overview 223
Market value 224
Market volume 225
Market segmentation I 226
Market segmentation II 227
Market share 228
Five forces analysis 229
Market distribution 236
Market forecasts 237
Macroeconomic indicators 239
SPIRITS IN THE UNITED KINGDOM 241
Market overview 241
Market value 242
Market volume 243
Market segmentation I 244
Market segmentation II 245
Market share 246
Five forces analysis 247
Market distribution 254
Market forecasts 255
Macroeconomic indicators 257
SPIRITS IN THE UNITED STATES 259
Market overview 259
Market value 260
Market volume 261
Market segmentation I 262
Market segmentation II 263
Market share 264
Five forces analysis 265
Market distribution 272
Market forecasts 273
Macroeconomic indicators 275
COMPANY PROFILES 277
Diageo plc 277
Pernod Ricard 284
United Spirits Limited 290
APPENDIX 295
Data Research Methodology 295
LIST OF TABLES
Table 1: Global spirits market value: $ million, 2006–10 31
Table 2: Global spirits market volume: million liters, 2006–10 32
Table 3: Global spirits market segmentation I:% share, by value, 2010 33
Table 4: Global spirits market segmentation II: % share, by value, 2010 34
Table 5: Global spirits market share: % share, by volume, 2010 35
Table 6: Global spirits market distribution: % share, by volume, 2010 43
Table 7: Global spirits market value forecast: $ million, 2010–15 44
Table 8: Global spirits market volume forecast: million liters, 2010–15 45
Table 9: Asia-Pacific spirits market value: $ million, 2006–10 47
Table 10: Asia–Pacific spirits market volume: million liters, 2006–10 48
Table 11: Asia-Pacific spirits market segmentation I:% share, by value, 2010 49
Table 12: Asia-Pacific spirits market segmentation II: % share, by value, 2010 50
Table 13: Asia-Pacific spirits market share: % share, by volume, 2010 51
Table 14: Asia-Pacific spirits market distribution: % share, by volume, 2010 60
Table 15: Asia-Pacific spirits market value forecast: $ million, 2010–15 61
Table 16: Asia–Pacific spirits market volume forecast: million liters, 2010–15 62
Table 17: Europe spirits market value: $ million, 2006–10 64
Table 18: Europe spirits market volume: million liters, 2006–10 65
Table 19: Europe spirits market segmentation I:% share, by value, 2010 66
Table 20: Europe spirits market segmentation II: % share, by value, 2010 67
Table 21: Europe spirits market share: % share, by volume, 2010 68
Table 22: Europe spirits market distribution: % share, by volume, 2010 76
Table 23: Europe spirits market value forecast: $ million, 2010–15 77
Table 24: Europe spirits market volume forecast: million liters, 2010–15 78
Table 25: France spirits market value: $ million, 2006–10 80
Table 26: France spirits market volume: million liters, 2006–10 81
Table 27: France spirits market segmentation I:% share, by value, 2010 82
Table 28: France spirits market segmentation II: % share, by value, 2010 83
Table 29: France spirits market share: % share, by volume, 2010 84
Table 30: France spirits market distribution: % share, by volume, 2010 93
Table 31: France spirits market value forecast: $ million, 2010–15 94
Table 32: France spirits market volume forecast: million liters, 2010–15 95
Table 33: France size of population (million), 2006–10 96
Table 34: France gdp (constant 2000 prices, $ billion), 2006–10 96
Table 35: France gdp (current prices, $ billion), 2006–10 96
Table 36: France inflation, 2006–10 97
Table 37: France consumer price index (absolute), 2006–10 97
Table 38: France exchange rate, 2006–10 97
Table 39: Germany spirits market value: $ million, 2006–10 99
Table 40: Germany spirits market volume: million liters, 2006–10 100
Table 41: Germany spirits market segmentation I:% share, by value, 2010 101
Table 42: Germany spirits market segmentation II: % share, by value, 2010 102
Table 43: Germany spirits market share: % share, by volume, 2010 103
Table 44: Germany spirits market distribution: % share, by volume, 2010 111
Table 45: Germany spirits market value forecast: $ million, 2010–15 112
Table 46: Germany spirits market volume forecast: million liters, 2010–15 113
Table 47: Germany size of population (million), 2006–10 114
Table 48: Germany gdp (constant 2000 prices, $ billion), 2006–10 114
Table 49: Germany gdp (current prices, $ billion), 2006–10 114
Table 50: Germany inflation, 2006–10 115
Table 51: Germany consumer price index (absolute), 2006–10 115
Table 52: Germany exchange rate, 2006–10 115
Table 53: Italy spirits market value: $ million, 2006–10 117
Table 54: Italy spirits market volume: million liters, 2006–10 118
Table 55: Italy spirits market segmentation I:% share, by value, 2010 119
Table 56: Italy spirits market segmentation II: % share, by value, 2010 120
Table 57: Italy spirits market share: % share, by volume, 2010 121
Table 58: Italy spirits market distribution: % share, by volume, 2010 129
Table 59: Italy spirits market value forecast: $ million, 2010–15 130
Table 60: Italy spirits market volume forecast: million liters, 2010–15 131
Table 61: Italy size of population (million), 2006–10 132
Table 62: Italy gdp (constant 2000 prices, $ billion), 2006–10 132
Table 63: Italy gdp (current prices, $ billion), 2006–10 132
Table 64: Italy inflation, 2006–10 133
Table 65: Italy consumer price index (absolute), 2006–10 133
Table 66: Italy exchange rate, 2006–10 133
Table 67: Japan spirits market value: $ million, 2006–10 135
Table 68: Japan spirits market volume: million liters, 2006–10 136
Table 69: Japan spirits market segmentation I:% share, by value, 2010 137
Table 70: Japan spirits market segmentation II: % share, by value, 2010 138
Table 71: Japan spirits market share: % share, by volume, 2010 139
Table 72: Japan spirits market distribution: % share, by volume, 2010 147
Table 73: Japan spirits market value forecast: $ million, 2010–15 148
Table 74: Japan spirits market volume forecast: million liters, 2010–15 149
Table 75: Japan size of population (million), 2006–10 150
Table 76: Japan gdp (constant 2000 prices, $ billion), 2006–10 150
Table 77: Japan gdp (current prices, $ billion), 2006–10 150
Table 78: Japan inflation, 2006–10 151
Table 79: Japan consumer price index (absolute), 2006–10 151
Table 80: Japan exchange rate, 2006–10 151
Table 81: Belgium spirits market value: $ million, 2006–10 153
Table 82: Belgium spirits market volume: million liters, 2006–10 154
Table 83: Belgium spirits market segmentation I:% share, by value, 2010 155
Table 84: Belgium spirits market segmentation II: % share, by value, 2010 156
Table 85: Belgium spirits market share: % share, by volume, 2010 157
Table 86: Belgium spirits market distribution: % share, by volume, 2010 165
Table 87: Belgium spirits market value forecast: $ million, 2010–15 166
Table 88: Belgium spirits market volume forecast: million liters, 2010–15 167
Table 89: Belgium size of population (million), 2006–10 168
Table 90: Belgium gdp (constant 2000 prices, $ billion), 2006–10 168
Table 91: Belgium gdp (current prices, $ billion), 2006–10 168
Table 92: Belgium inflation, 2006–10 169
Table 93: Belgium consumer price index (absolute), 2006–10 169
Table 94: Belgium exchange rate, 2006–10 169
Table 95: Canada spirits market value: $ million, 2006–10 171
Table 96: Canada spirits market volume: million liters, 2006–10 172
Table 97: Canada spirits market segmentation I:% share, by value, 2010 173
Table 98: Canada spirits market segmentation II: % share, by value, 2010 174
Table 99: Canada spirits market share: % share, by volume, 2010 175
Table 100: Canada spirits market distribution: % share, by volume, 2010 183
Table 101: Canada spirits market value forecast: $ million, 2010–15 184
Table 102: Canada spirits market volume forecast: million liters, 2010–15 185
Table 103: Canada size of population (million), 2006–10 186
Table 104: Canada gdp (constant 2000 prices, $ billion), 2006–10 186
Table 105: Canada gdp (current prices, $ billion), 2006–10 186
Table 106: Canada inflation, 2006–10 187
Table 107: Canada consumer price index (absolute), 2006–10 187
Table 108: Canada exchange rate, 2006–10 187
Table 109: China spirits market value: $ million, 2006–10 189
Table 110: China spirits market volume: million liters, 2006–10 190
Table 111: China spirits market segmentation I:% share, by value, 2010 191
Table 112: China spirits market segmentation II: % share, by value, 2010 192
Table 113: China spirits market share: % share, by volume, 2010 193
Table 114: China spirits market distribution: % share, by volume, 2010 200
Table 115: China spirits market value forecast: $ million, 2010–15 201
Table 116: China spirits market volume forecast: million liters, 2010–15 202
Table 117: China size of population (million), 2006–10 203
Table 118: China gdp (constant 2000 prices, $ billion), 2006–10 203
Table 119: China gdp (current prices, $ billion), 2006–10 203
Table 120: China inflation, 2006–10 204
Table 121: China consumer price index (absolute), 2006–10 204
Table 122: China exchange rate, 2006–10 204
Table 123: Netherlands spirits market value: $ million, 2006–10 206
Table 124: Netherlands spirits market volume: million liters, 2006–10 207
Table 125: Netherlands spirits market segmentation I:% share, by value, 2010 208
Table 126: Netherlands spirits market segmentation II: % share, by value, 2010 209
Table 127: Netherlands spirits market share: % share, by volume, 2010 210
Table 128: Netherlands spirits market distribution: % share, by volume, 2010 218
Table 129: Netherlands spirits market value forecast: $ million, 2010–15 219
Table 130: Netherlands spirits market volume forecast: million liters, 2010–15 220
Table 131: Netherlands size of population (million), 2006–10 221
Table 132: Netherlands gdp (constant 2000 prices, $ billion), 2006–10 221
Table 133: Netherlands gdp (current prices, $ billion), 2006–10 221
Table 134: Netherlands inflation, 2006–10 222
Table 135: Netherlands consumer price index (absolute), 2006–10 222
Table 136: Netherlands exchange rate, 2006–10 222
Table 137: Spain spirits market value: $ million, 2006–10 224
Table 138: Spain spirits market volume: million liters, 2006–10 225
Table 139: Spain spirits market segmentation I:% share, by value, 2010 226
Table 140: Spain spirits market segmentation II: % share, by value, 2010 227
Table 141: Spain spirits market share: % share, by volume, 2010 228
Table 142: Spain spirits market distribution: % share, by volume, 2010 236
Table 143: Spain spirits market value forecast: $ million, 2010–15 237
Table 144: Spain spirits market volume forecast: million liters, 2010–15 238
Table 145: Spain size of population (million), 2006–10 239
Table 146: Spain gdp (constant 2000 prices, $ billion), 2006–10 239
Table 147: Spain gdp (current prices, $ billion), 2006–10 239
Table 148: Spain inflation, 2006–10 240
Table 149: Spain consumer price index (absolute), 2006–10 240
Table 150: Spain exchange rate, 2006–10 240
Table 151: United Kingdom spirits market value: $ million, 2006–10 242
Table 152: United Kingdom spirits market volume: million liters, 2006–10 243
Table 153: United Kingdom spirits market segmentation I:% share, by value, 2010 244
Table 154: United Kingdom spirits market segmentation II: % share, by value, 2010 245
Table 155: United Kingdom spirits market share: % share, by volume, 2010 246
Table 156: United Kingdom spirits market distribution: % share, by volume, 2010 254
Table 157: United Kingdom spirits market value forecast: $ million, 2010–15 255
Table 158: United Kingdom spirits market volume forecast: million liters, 2010–15 256
Table 159: United Kingdom size of population (million), 2006–10 257
Table 160: United Kingdom gdp (constant 2000 prices, $ billion), 2006–10 257
Table 161: United Kingdom gdp (current prices, $ billion), 2006–10 257
Table 162: United Kingdom inflation, 2006–10 258
Table 163: United Kingdom consumer price index (absolute), 2006–10 258
Table 164: United Kingdom exchange rate, 2006–10 258
Table 165: United States spirits market value: $ million, 2006–10 260
Table 166: United States spirits market volume: million liters, 2006–10 261
Table 167: United States spirits market segmentation I:% share, by value, 2010 262
Table 168: United States spirits market segmentation II: % share, by value, 2010 263
Table 169: United States spirits market share: % share, by volume, 2010 264
Table 170: United States spirits market distribution: % share, by volume, 2010 272
Table 171: United States spirits market value forecast: $ million, 2010–15 273
Table 172: United States spirits market volume forecast: million liters, 2010–15 274
Table 173: United States size of population (million), 2006–10 275
Table 174: United States gdp (constant 2000 prices, $ billion), 2006–10 275
Table 175: United States gdp (current prices, $ billion), 2006–10 275
Table 176: United States inflation, 2006–10 276
Table 177: United States consumer price index (absolute), 2006–10 276
Table 178: United States exchange rate, 2006–10 276
Table 179: Diageo plc: key facts 277
Table 180: Diageo plc: key financials ($) 281
Table 181: Diageo plc: key financials (£) 282
Table 182: Diageo plc: key financial ratios 282
Table 183: Pernod Ricard: key facts 284
Table 184: Pernod Ricard: key financials ($) 287
Table 185: Pernod Ricard: key financials (€) 288
Table 186: Pernod Ricard: key financial ratios 288
Table 187: United Spirits Limited: key facts 290
Table 188: United Spirits Limited: key financials ($) 291
Table 189: United Spirits Limited: key financials (Rs.) 292
Table 190: United Spirits Limited: key financial ratios 292
LIST OF FIGURES
Figure 1: Global spirits market value: $ million, 2006–10 31
Figure 2: Global spirits market volume: million liters, 2006–10 32
Figure 3: Global spirits market segmentation I:% share, by value, 2010 33
Figure 4: Global spirits market segmentation II: % share, by value, 2010 34
Figure 5: Global spirits market share: % share, by volume, 2010 35
Figure 6: Forces driving competition in the global spirits market, 2010 36
Figure 7: Drivers of buyer power in the global spirits market, 2010 38
Figure 8: Drivers of supplier power in the global spirits market, 2010 39
Figure 9: Factors influencing the likelihood of new entrants in the global spirits market, 2010 40
Figure 10: Factors influencing the threat of substitutes in the global spirits market, 2010 41
Figure 11: Drivers of degree of rivalry in the global spirits market, 2010 42
Figure 12: Global spirits market distribution: % share, by volume, 2010 43
Figure 13: Global spirits market value forecast: $ million, 2010–15 44
Figure 14: Global spirits market volume forecast: million liters, 2010–15 45
Figure 15: Asia-Pacific spirits market value: $ million, 2006–10 47
Figure 16: Asia–Pacific spirits market volume: million liters, 2006–10 48
Figure 17: Asia-Pacific spirits market segmentation I:% share, by value, 2010 49
Figure 18: Asia-Pacific spirits market segmentation II: % share, by value, 2010 50
Figure 19: Asia-Pacific spirits market share: % share, by volume, 2010 51
Figure 20: Forces driving competition in the spirits market in Asia-Pacific, 2010 52
Figure 21: Drivers of buyer power in the spirits market in Asia-Pacific, 2010 54
Figure 22: Drivers of supplier power in the spirits market in Asia-Pacific, 2010 56
Figure 23: Factors influencing the likelihood of new entrants in the spirits market in Asia-Pacific, 2010 57
Figure 24: Factors influencing the threat of substitutes in the spirits market in Asia-Pacific, 2010 58
Figure 25: Drivers of degree of rivalry in the spirits market in Asia-Pacific, 2010 59
Figure 26: Asia-Pacific spirits market distribution: % share, by volume, 2010 60
Figure 27: Asia-Pacific spirits market value forecast: $ million, 2010–15 61
Figure 28: Asia–Pacific spirits market volume forecast: million liters, 2010–15 62
Figure 29: Europe spirits market value: $ million, 2006–10 64
Figure 30: Europe spirits market volume: million liters, 2006–10 65
Figure 31: Europe spirits market segmentation I:% share, by value, 2010 66
Figure 32: Europe spirits market segmentation II: % share, by value, 2010 67
Figure 33: Europe spirits market share: % share, by volume, 2010 68
Figure 34: Forces driving competition in the spirits market in Europe, 2010 69
Figure 35: Drivers of buyer power in the spirits market in Europe, 2010 71
Figure 36: Drivers of supplier power in the spirits market in Europe, 2010 72
Figure 37: Factors influencing the likelihood of new entrants in the spirits market in Europe, 2010 73
Figure 38: Factors influencing the threat of substitutes in the spirits market in Europe, 2010 74
Figure 39: Drivers of degree of rivalry in the spirits market in Europe, 2010 75
Figure 40: Europe spirits market distribution: % share, by volume, 2010 76
Figure 41: Europe spirits market value forecast: $ million, 2010–15 77
Figure 42: Europe spirits market volume forecast: million liters, 2010–15 78
Figure 43: France spirits market value: $ million, 2006–10 80
Figure 44: France spirits market volume: million liters, 2006–10 81
Figure 45: France spirits market segmentation I:% share, by value, 2010 82
Figure 46: France spirits market segmentation II: % share, by value, 2010 83
Figure 47: France spirits market share: % share, by volume, 2010 84
Figure 48: Forces driving competition in the spirits market in France, 2010 85
Figure 49: Drivers of buyer power in the spirits market in France, 2010 87
Figure 50: Drivers of supplier power in the spirits market in France, 2010 88
Figure 51: Factors influencing the likelihood of new entrants in the spirits market in France, 2010 89
Figure 52: Factors influencing the threat of substitutes in the spirits market in France, 2010 90
Figure 53: Drivers of degree of rivalry in the spirits market in France, 2010 91
Figure 54: France spirits market distribution: % share, by volume, 2010 93
Figure 55: France spirits market value forecast: $ million, 2010–15 94
Figure 56: France spirits market volume forecast: million liters, 2010–15 95
Figure 57: Germany spirits market value: $ million, 2006–10 99
Figure 58: Germany spirits market volume: million liters, 2006–10 100
Figure 59: Germany spirits market segmentation I:% share, by value, 2010 101
Figure 60: Germany spirits market segmentation II: % share, by value, 2010 102
Figure 61: Germany spirits market share: % share, by volume, 2010 103
Figure 62: Forces driving competition in the spirits market in Germany, 2010 104
Figure 63: Drivers of buyer power in the spirits market in Germany, 2010 106
Figure 64: Drivers of supplier power in the spirits market in Germany, 2010 107
Figure 65: Factors influencing the likelihood of new entrants in the spirits market in Germany, 2010 108
Figure 66: Factors influencing the threat of substitutes in the spirits market in Germany, 2010 109
Figure 67: Drivers of degree of rivalry in the spirits market in Germany, 2010 110
Figure 68: Germany spirits market distribution: % share, by volume, 2010 111
Figure 69: Germany spirits market value forecast: $ million, 2010–15 112
Figure 70: Germany spirits market volume forecast: million liters, 2010–15 113
Figure 71: Italy spirits market value: $ million, 2006–10 117
Figure 72: Italy spirits market volume: million liters, 2006–10 118
Figure 73: Italy spirits market segmentation I:% share, by value, 2010 119
Figure 74: Italy spirits market segmentation II: % share, by value, 2010 120
Figure 75: Italy spirits market share: % share, by volume, 2010 121
Figure 76: Forces driving competition in the spirits market in Italy, 2010 122
Figure 77: Drivers of buyer power in the spirits market in Italy, 2010 124
Figure 78: Drivers of supplier power in the spirits market in Italy, 2010 125
Figure 79: Factors influencing the likelihood of new entrants in the spirits market in Italy, 2010 126
Figure 80: Factors influencing the threat of substitutes in the spirits market in Italy, 2010 127
Figure 81: Drivers of degree of rivalry in the spirits market in Italy, 2010 128
Figure 82: Italy spirits market distribution: % share, by volume, 2010 129
Figure 83: Italy spirits market value forecast: $ million, 2010–15 130
Figure 84: Italy spirits market volume forecast: million liters, 2010–15 131
Figure 85: Japan spirits market value: $ million, 2006–10 135
Figure 86: Japan spirits market volume: million liters, 2006–10 136
Figure 87: Japan spirits market segmentation I:% share, by value, 2010 137
Figure 88: Japan spirits market segmentation II: % share, by value, 2010 138
Figure 89: Japan spirits market share: % share, by volume, 2010 139
Figure 90: Forces driving competition in the spirits market in Japan, 2010 140
Figure 91: Drivers of buyer power in the spirits market in Japan, 2010 142
Figure 92: Drivers of supplier power in the spirits market in Japan, 2010 143
Figure 93: Factors influencing the likelihood of new entrants in the spirits market in Japan, 2010 144
Figure 94: Factors influencing the threat of substitutes in the spirits market in Japan, 2010 145
Figure 95: Drivers of degree of rivalry in the spirits market in Japan, 2010 146
Figure 96: Japan spirits market distribution: % share, by volume, 2010 147
Figure 97: Japan spirits market value forecast: $ million, 2010–15 148
Figure 98: Japan spirits market volume forecast: million liters, 2010–15 149
Figure 99: Belgium spirits market value: $ million, 2006–10 153
Figure 100: Belgium spirits market volume: million liters, 2006–10 154
Figure 101: Belgium spirits market segmentation I:% share, by value, 2010 155
Figure 102: Belgium spirits market segmentation II: % share, by value, 2010 156
Figure 103: Belgium spirits market share: % share, by volume, 2010 157
Figure 104: Forces driving competition in the spirits market in Belgium, 2010 158
Figure 105: Drivers of buyer power in the spirits market in Belgium, 2010 160
Figure 106: Drivers of supplier power in the spirits market in Belgium, 2010 161
Figure 107: Factors influencing the likelihood of new entrants in the spirits market in Belgium, 2010 162
Figure 108: Factors influencing the threat of substitutes in the spirits market in Belgium, 2010 163
Figure 109: Drivers of degree of rivalry in the spirits market in Belgium, 2010 164
Figure 110: Belgium spirits market distribution: % share, by volume, 2010 165
Figure 111: Belgium spirits market value forecast: $ million, 2010–15 166
Figure 112: Belgium spirits market volume forecast: million liters, 2010–15 167
Figure 113: Canada spirits market value: $ million, 2006–10 171
Figure 114: Canada spirits market volume: million liters, 2006–10 172
Figure 115: Canada spirits market segmentation I:% share, by value, 2010 173
Figure 116: Canada spirits market segmentation II: % share, by value, 2010 174
Figure 117: Canada spirits market share: % share, by volume, 2010 175
Figure 118: Forces driving competition in the spirits market in Canada, 2010 176
Figure 119: Drivers of buyer power in the spirits market in Canada, 2010 178
Figure 120: Drivers of supplier power in the spirits market in Canada, 2010 179
Figure 121: Factors influencing the likelihood of new entrants in the spirits market in Canada, 2010 180
Figure 122: Factors influencing the threat of substitutes in the spirits market in Canada, 2010 181
Figure 123: Drivers of degree of rivalry in the spirits market in Canada, 2010 182
Figure 124: Canada spirits market distribution: % share, by volume, 2010 183
Figure 125: Canada spirits market value forecast: $ million, 2010–15 184
Figure 126: Canada spirits market volume forecast: million liters, 2010–15 185
Figure 127: China spirits market value: $ million, 2006–10 189
Figure 128: China spirits market volume: million liters, 2006–10 190
Figure 129: China spirits market segmentation I:% share, by value, 2010 191
Figure 130: China spirits market segmentation II: % share, by value, 2010 192
Figure 131: China spirits market share: % share, by volume, 2010 193
Figure 132: Forces driving competition in the spirits market in China, 2010 194
Figure 133: Drivers of buyer power in the spirits market in China, 2010 195
Figure 134: Drivers of supplier power in the spirits market in China, 2010 196
Figure 135: Factors influencing the likelihood of new entrants in the spirits market in China, 2010 197
Figure 136: Factors influencing the threat of substitutes in the spirits market in China, 2010 198
Figure 137: Drivers of degree of rivalry in the spirits market in China, 2010 199
Figure 138: China spirits market distribution: % share, by volume, 2010 200
Figure 139: China spirits market value forecast: $ million, 2010–15 201
Figure 140: China spirits market volume forecast: million liters, 2010–15 202
Figure 141: Netherlands spirits market value: $ million, 2006–10 206
Figure 142: Netherlands spirits market volume: million liters, 2006–10 207
Figure 143: Netherlands spirits market segmentation I:% share, by value, 2010 208
Figure 144: Netherlands spirits market segmentation II: % share, by value, 2010 209
Figure 145: Netherlands spirits market share: % share, by volume, 2010 210
Figure 146: Forces driving competition in the spirits market in the Netherlands, 2010 211
Figure 147: Drivers of buyer power in the spirits market in the Netherlands, 2010 213
Figure 148: Drivers of supplier power in the spirits market in the Netherlands, 2010 214
Figure 149: Factors influencing the likelihood of new entrants in the spirits market in the Netherlands, 2010 215
Figure 150: Factors influencing the threat of substitutes in the spirits market in the Netherlands, 2010 216
Figure 151: Drivers of degree of rivalry in the spirits market in the Netherlands, 2010 217
Figure 152: Netherlands spirits market distribution: % share, by volume, 2010 218
Figure 153: Netherlands spirits market value forecast: $ million, 2010–15 219
Figure 154: Netherlands spirits market volume forecast: million liters, 2010–15 220
Figure 155: Spain spirits market value: $ million, 2006–10 224
Figure 156: Spain spirits market volume: million liters, 2006–10 225
Figure 157: Spain spirits market segmentation I:% share, by value, 2010 226
Figure 158: Spain spirits market segmentation II: % share, by value, 2010 227
Figure 159: Spain spirits market share: % share, by volume, 2010 228
Figure 160: Forces driving competition in the spirits market in Spain, 2010 229
Figure 161: Drivers of buyer power in the spirits market in Spain, 2010 231
Figure 162: Drivers of supplier power in the spirits market in Spain, 2010 232
Figure 163: Factors influencing the likelihood of new entrants in the spirits market in Spain, 2010 233
Figure 164: Factors influencing the threat of substitutes in the spirits market in Spain, 2010 234
Figure 165: Drivers of degree of rivalry in the spirits market in Spain, 2010 235
Figure 166: Spain spirits market distribution: % share, by volume, 2010 236
Figure 167: Spain spirits market value forecast: $ million, 2010–15 237
Figure 168: Spain spirits market volume forecast: million liters, 2010–15 238
Figure 169: United Kingdom spirits market value: $ million, 2006–10 242
Figure 170: United Kingdom spirits market volume: million liters, 2006–10 243
Figure 171: United Kingdom spirits market segmentation I:% share, by value, 2010 244
Figure 172: United Kingdom spirits market segmentation II: % share, by value, 2010 245
Figure 173: United Kingdom spirits market share: % share, by volume, 2010 246
Figure 174: Forces driving competition in the spirits market in the United Kingdom, 2010 247
Figure 175: Drivers of buyer power in the spirits market in the United Kingdom, 2010 249
Figure 176: Drivers of supplier power in the spirits market in the United Kingdom, 2010 250
Figure 177: Factors influencing the likelihood of new entrants in the spirits market in the United Kingdom, 2010 251
Figure 178: Factors influencing the threat of substitutes in the spirits market in the United Kingdom, 2010 252
Figure 179: Drivers of degree of rivalry in the spirits market in the United Kingdom, 2010 253
Figure 180: United Kingdom spirits market distribution: % share, by volume, 2010 254
Figure 181: United Kingdom spirits market value forecast: $ million, 2010–15 255
Figure 182: United Kingdom spirits market volume forecast: million liters, 2010–15 256
Figure 183: United States spirits market value: $ million, 2006–10 260
Figure 184: United States spirits market volume: million liters, 2006–10 261
Figure 185: United States spirits market segmentation I:% share, by value, 2010 262
Figure 186: United States spirits market segmentation II: % share, by value, 2010 263
Figure 187: United States spirits market share: % share, by volume, 2010 264
Figure 188: Forces driving competition in the spirits market in the United States, 2010 265
Figure 189: Drivers of buyer power in the spirits market in the United States, 2010 267
Figure 190: Drivers of supplier power in the spirits market in the United States, 2010 268
Figure 191: Factors influencing the likelihood of new entrants in the spirits market in the United States, 2010 269
Figure 192: Factors influencing the threat of substitutes in the spirits market in the United States, 2010 270
Figure 193: Drivers of degree of rivalry in the spirits market in the United States, 2010 271
Figure 194: United States spirits market distribution: % share, by volume, 2010 272
Figure 195: United States spirits market value forecast: $ million, 2010–15 273
Figure 196: United States spirits market volume forecast: million liters, 2010–15 274
Figure 197: Diageo plc: revenues & profitability 283
Figure 198: Diageo plc: assets & liabilities 283
Figure 199: Pernod Ricard: revenues & profitability 289
Figure 200: Pernod Ricard: assets & liabilities 289
Figure 201: United Spirits Limited: revenues & profitability 293
Figure 202: United Spirits Limited: assets & liabilities 294