TABLE OF CONTENTS
ABOUT DATAMONITOR 2
INTRODUCTION 23
What is this report about? 23
Who is the target reader? 23
How to use this report 23
Definitions 23
GROUP OF EIGHT (G8) SOFT DRINKS INDUSTRY OUTLOOK 24
SOFT DRINKS IN CANADA 31
Market overview 31
Market value 32
Market volume 33
Market Segmentation I 34
Market Segmentation II 35
Market share 36
Five forces analysis 37
Leading companies 43
Market distribution 58
Market forecasts 59
Macroeconomic indicators 61
SOFT DRINKS IN FRANCE 63
Market overview 63
Market value 64
Market volume 65
Market Segmentation I 66
Market Segmentation II 67
Market share 68
Five forces analysis 69
Leading companies 75
Market distribution 91
Market forecasts 92
Macroeconomic indicators 94
SOFT DRINKS IN GERMANY 96
Market overview 96
Market value 97
Market volume 98
Market Segmentation I 99
Market Segmentation II 100
Market share 101
Five forces analysis 102
Leading companies 108
Market distribution 121
Market forecasts 122
Macroeconomic indicators 124
SOFT DRINKS IN ITALY 126
Market overview 126
Market value 127
Market volume 128
Market Segmentation I 129
Market Segmentation II 130
Market share 131
Five forces analysis 132
Leading companies 138
Market distribution 147
Market forecasts 148
Macroeconomic indicators 150
SOFT DRINKS IN JAPAN 152
Market overview 152
Market value 153
Market volume 154
Market Segmentation I 155
Market Segmentation II 156
Market share 157
Five forces analysis 158
Leading companies 164
Market distribution 176
Market forecasts 177
Macroeconomic indicators 179
SOFT DRINKS IN RUSSIA 181
Market overview 181
Market value 182
Market volume 183
Market Segmentation I 184
Market Segmentation II 185
Market share 186
Five forces analysis 187
Leading companies 193
Market distribution 205
Market forecasts 206
Macroeconomic indicators 208
SOFT DRINKS IN THE UNITED KINGDOM 210
Market overview 210
Market value 211
Market volume 212
Market Segmentation I 213
Market Segmentation II 214
Market share 215
Five forces analysis 216
Leading companies 222
Market distribution 238
Market forecasts 239
Macroeconomic indicators 241
SOFT DRINKS IN THE UNITED STATES 243
Market overview 243
Market value 244
Market volume 245
Market Segmentation I 246
Market Segmentation II 247
Market share 248
Five forces analysis 249
Leading companies 255
Market distribution 270
Market forecasts 271
Macroeconomic indicators 273
APPENDIX 275
Data Research Methodology 275
LIST OF TABLES
Table 1: G8 soft drinks industry, revenue($m), 2006–15 25
Table 2: G8 soft drinks industry, revenue by country ($m), 2006–10 28
Table 3: G8 soft drinks industry forecast, revenue by country ($m), 2010–15 30
Table 4: Canada soft drinks market value: $ million, 2006–10 32
Table 5: Canada soft drinks market volume: million liters, 2006–10 33
Table 6: Canada soft drinks Market Segmentation I:% share, by value, 2010 34
Table 7: Canada soft drinks Market Segmentation II: % share, by value, 2010 35
Table 8: Canada soft drinks market share: % share, by volume, 2010 36
Table 9: PepsiCo, Inc.: key facts 43
Table 10: PepsiCo, Inc.: key financials ($) 45
Table 11: PepsiCo, Inc.: key financial ratios 46
Table 12: Coca-Cola Company, The: key facts 48
Table 13: Coca-Cola Company, The: key financials ($) 51
Table 14: Coca-Cola Company, The: key financial ratios 52
Table 15: Groupe Danone: key facts 54
Table 16: Groupe Danone: key financials ($) 55
Table 17: Groupe Danone: key financials (€) 56
Table 18: Groupe Danone: key financial ratios 56
Table 19: Canada soft drinks market distribution: % share, by volume, 2010 58
Table 20: Canada soft drinks market value forecast: $ million, 2010–15 59
Table 21: Canada soft drinks market volume forecast: million liters, 2010–15 60
Table 22: Canada size of population (million), 2006–10 61
Table 23: Canada gdp (constant 2000 prices, $ billion), 2006–10 61
Table 24: Canada gdp (current prices, $ billion), 2006–10 61
Table 25: Canada inflation, 2006–10 62
Table 26: Canada consumer price index (absolute), 2006–10 62
Table 27: Canada exchange rate, 2006–10 62
Table 28: France soft drinks market value: $ million, 2006–10 64
Table 29: France soft drinks market volume: million liters, 2006–10 65
Table 30: France soft drinks Market Segmentation I:% share, by value, 2010 66
Table 31: France soft drinks Market Segmentation II: % share, by value, 2010 67
Table 32: France soft drinks market share: % share, by volume, 2010 68
Table 33: Nestle S.A.: key facts 75
Table 34: Nestle S.A.: key financials ($) 78
Table 35: Nestle S.A.: key financials (CHF) 78
Table 36: Nestle S.A.: key financial ratios 79
Table 37: Groupe Danone: key facts 81
Table 38: Groupe Danone: key financials ($) 82
Table 39: Groupe Danone: key financials (€) 83
Table 40: Groupe Danone: key financial ratios 83
Table 41: Coca-Cola Company, The: key facts 85
Table 42: Coca-Cola Company, The: key financials ($) 88
Table 43: Coca-Cola Company, The: key financial ratios 89
Table 44: France soft drinks market distribution: % share, by volume, 2010 91
Table 45: France soft drinks market value forecast: $ million, 2010–15 92
Table 46: France soft drinks market volume forecast: million liters, 2010–15 93
Table 47: France size of population (million), 2006–10 94
Table 48: France gdp (constant 2000 prices, $ billion), 2006–10 94
Table 49: France gdp (current prices, $ billion), 2006–10 94
Table 50: France inflation, 2006–10 95
Table 51: France consumer price index (absolute), 2006–10 95
Table 52: France exchange rate, 2006–10 95
Table 53: Germany soft drinks market value: $ million, 2006–10 97
Table 54: Germany soft drinks market volume: million liters, 2006–10 98
Table 55: Germany soft drinks Market Segmentation I:% share, by value, 2010 99
Table 56: Germany soft drinks Market Segmentation II: % share, by value, 2010 100
Table 57: Germany soft drinks market share: % share, by volume, 2010 101
Table 58: Coca-Cola Company, The: key facts 108
Table 59: Coca-Cola Company, The: key financials ($) 111
Table 60: Coca-Cola Company, The: key financial ratios 112
Table 61: Nestle S.A.: key facts 114
Table 62: Nestle S.A.: key financials ($) 117
Table 63: Nestle S.A.: key financials (CHF) 117
Table 64: Nestle S.A.: key financial ratios 118
Table 65: Gerolsteiner Co., Gmbh: key facts 120
Table 66: Germany soft drinks market distribution: % share, by volume, 2010 121
Table 67: Germany soft drinks market value forecast: $ million, 2010–15 122
Table 68: Germany soft drinks market volume forecast: million liters, 2010–15 123
Table 69: Germany size of population (million), 2006–10 124
Table 70: Germany gdp (constant 2000 prices, $ billion), 2006–10 124
Table 71: Germany gdp (current prices, $ billion), 2006–10 124
Table 72: Germany inflation, 2006–10 125
Table 73: Germany consumer price index (absolute), 2006–10 125
Table 74: Germany exchange rate, 2006–10 125
Table 75: Italy soft drinks market value: $ million, 2006–10 127
Table 76: Italy soft drinks market volume: million liters, 2006–10 128
Table 77: Italy soft drinks Market Segmentation I:% share, by value, 2010 129
Table 78: Italy soft drinks Market Segmentation II: % share, by value, 2010 130
Table 79: Italy soft drinks market share: % share, by volume, 2010 131
Table 80: Nestle S.A.: key facts 138
Table 81: Nestle S.A.: key financials ($) 141
Table 82: Nestle S.A.: key financials (CHF) 141
Table 83: Nestle S.A.: key financial ratios 142
Table 84: Acqua Minerale San Benedetto Spa: key facts 144
Table 85: Acque Minerali Sant'Anna: key facts 146
Table 86: Italy soft drinks market distribution: % share, by volume, 2010 147
Table 87: Italy soft drinks market value forecast: $ million, 2010–15 148
Table 88: Italy soft drinks market volume forecast: million liters, 2010–15 149
Table 89: Italy size of population (million), 2006–10 150
Table 90: Italy gdp (constant 2000 prices, $ billion), 2006–10 150
Table 91: Italy gdp (current prices, $ billion), 2006–10 150
Table 92: Italy inflation, 2006–10 151
Table 93: Italy consumer price index (absolute), 2006–10 151
Table 94: Italy exchange rate, 2006–10 151
Table 95: Japan soft drinks market value: $ million, 2006–10 153
Table 96: Japan soft drinks market volume: million liters, 2006–10 154
Table 97: Japan soft drinks Market Segmentation I:% share, by value, 2010 155
Table 98: Japan soft drinks Market Segmentation II: % share, by value, 2010 156
Table 99: Japan soft drinks market share: % share, by volume, 2010 157
Table 100: Coca-Cola Company, The: key facts 164
Table 101: Coca-Cola Company, The: key financials ($) 167
Table 102: Coca-Cola Company, The: key financial ratios 168
Table 103: Ito En (North America) Inc.: key facts 170
Table 104: Ito En (North America) Inc.: key financials ($) 171
Table 105: Ito En (North America) Inc.: key financials (¥) 172
Table 106: Ito En (North America) Inc.: key financial ratios 172
Table 107: Suntory Limited: key facts 174
Table 108: Japan soft drinks market distribution: % share, by volume, 2010 176
Table 109: Japan soft drinks market value forecast: $ million, 2010–15 177
Table 110: Japan soft drinks market volume forecast: million liters, 2010–15 178
Table 111: Japan size of population (million), 2006–10 179
Table 112: Japan gdp (constant 2000 prices, $ billion), 2006–10 179
Table 113: Japan gdp (current prices, $ billion), 2006–10 179
Table 114: Japan inflation, 2006–10 180
Table 115: Japan consumer price index (absolute), 2006–10 180
Table 116: Japan exchange rate, 2006–10 180
Table 117: Russia soft drinks market value: $ million, 2006–10 182
Table 118: Russia soft drinks market volume: million liters, 2006–10 183
Table 119: Russia soft drinks Market Segmentation I:% share, by value, 2010 184
Table 120: Russia soft drinks Market Segmentation II: % share, by value, 2010 185
Table 121: Russia soft drinks market share: % share, by volume, 2010 186
Table 122: Coca-Cola Company, The: key facts 193
Table 123: Coca-Cola Company, The: key financials ($) 196
Table 124: Coca-Cola Company, The: key financial ratios 197
Table 125: PepsiCo, Inc.: key facts 199
Table 126: PepsiCo, Inc.: key financials ($) 201
Table 127: PepsiCo, Inc.: key financial ratios 202
Table 128: Lebedyansky: key facts 204
Table 129: Russia soft drinks market distribution: % share, by volume, 2010 205
Table 130: Russia soft drinks market value forecast: $ million, 2010–15 206
Table 131: Russia soft drinks market volume forecast: million liters, 2010–15 207
Table 132: Russia size of population (million), 2006–10 208
Table 133: Russia gdp (constant 2000 prices, $ billion), 2006–10 208
Table 134: Russia gdp (current prices, $ billion), 2006–10 208
Table 135: Russia inflation, 2006–10 209
Table 136: Russia consumer price index (absolute), 2006–10 209
Table 137: Russia exchange rate, 2006–10 209
Table 138: United Kingdom soft drinks market value: $ million, 2006–10 211
Table 139: United Kingdom soft drinks market volume: million liters, 2006–10 212
Table 140: United Kingdom soft drinks Market Segmentation I:% share, by value, 2010 213
Table 141: United Kingdom soft drinks Market Segmentation II: % share, by value, 2010 214
Table 142: United Kingdom soft drinks market share: % share, by volume, 2010 215
Table 143: Coca-Cola Company, The: key facts 222
Table 144: Coca-Cola Company, The: key financials ($) 225
Table 145: Coca-Cola Company, The: key financial ratios 226
Table 146: Britvic Plc: key facts 228
Table 147: Britvic Plc: key financials ($) 230
Table 148: Britvic Plc: key financials (£) 230
Table 149: Britvic Plc: key financial ratios 231
Table 150: PepsiCo, Inc.: key facts 233
Table 151: PepsiCo, Inc.: key financials ($) 235
Table 152: PepsiCo, Inc.: key financial ratios 236
Table 153: United Kingdom soft drinks market distribution: % share, by volume, 2010 238
Table 154: United Kingdom soft drinks market value forecast: $ million, 2010–15 239
Table 155: United Kingdom soft drinks market volume forecast: million liters, 2010–15 240
Table 156: United Kingdom size of population (million), 2006–10 241
Table 157: United Kingdom gdp (constant 2000 prices, $ billion), 2006–10 241
Table 158: United Kingdom gdp (current prices, $ billion), 2006–10 241
Table 159: United Kingdom inflation, 2006–10 242
Table 160: United Kingdom consumer price index (absolute), 2006–10 242
Table 161: United Kingdom exchange rate, 2006–10 242
Table 162: United States soft drinks market value: $ million, 2006–10 244
Table 163: United States soft drinks market volume: million liters, 2006–10 245
Table 164: United States soft drinks Market Segmentation I:% share, by value, 2010 246
Table 165: United States soft drinks Market Segmentation II: % share, by value, 2010 247
Table 166: United States soft drinks market share: % share, by volume, 2010 248
Table 167: Coca-Cola Company, The: key facts 255
Table 168: Coca-Cola Company, The: key financials ($) 258
Table 169: Coca-Cola Company, The: key financial ratios 259
Table 170: PepsiCo, Inc.: key facts 261
Table 171: PepsiCo, Inc.: key financials ($) 263
Table 172: PepsiCo, Inc.: key financial ratios 263
Table 173: Nestle S.A.: key facts 265
Table 174: Nestle S.A.: key financials ($) 268
Table 175: Nestle S.A.: key financials (CHF) 268
Table 176: Nestle S.A.: key financial ratios 268
Table 177: United States soft drinks market distribution: % share, by volume, 2010 270
Table 178: United States soft drinks market value forecast: $ million, 2010–15 271
Table 179: United States soft drinks market volume forecast: million liters, 2010–15 272
Table 180: United States size of population (million), 2006–10 273
Table 181: United States gdp (constant 2000 prices, $ billion), 2006–10 273
Table 182: United States gdp (current prices, $ billion), 2006–10 273
Table 183: United States inflation, 2006–10 274
Table 184: United States consumer price index (absolute), 2006–10 274
Table 185: United States exchange rate, 2006–10 274
LIST OF FIGURES
Figure 1: G8 soft drinks industry, revenue($m), 2006–15 24
Figure 2: G8 soft drinks industry, revenue by country (%), 2010 26
Figure 3: G8 soft drinks industry, revenue by country ($m), 2006–10 27
Figure 4: G8 soft drinks industry forecast, revenue by country ($m), 2010–15 29
Figure 5: Canada soft drinks market value: $ million, 2006–10 32
Figure 6: Canada soft drinks market volume: million liters, 2006–10 33
Figure 7: Canada soft drinks Market Segmentation I:% share, by value, 2010 34
Figure 8: Canada soft drinks Market Segmentation II: % share, by value, 2010 35
Figure 9: Canada soft drinks market share: % share, by volume, 2010 36
Figure 10: Forces driving competition in the soft drinks market in Canada, 2010 37
Figure 11: Drivers of buyer power in the soft drinks market in Canada, 2010 38
Figure 12: Drivers of supplier power in the soft drinks market in Canada, 2010 39
Figure 13: Factors influencing the likelihood of new entrants in the soft drinks market in Canada, 2010 40
Figure 14: Factors influencing the threat of substitutes in the soft drinks market in Canada, 2010 41
Figure 15: Drivers of degree of rivalry in the soft drinks market in Canada, 2010 42
Figure 16: PepsiCo, Inc.: revenues & profitability 46
Figure 17: PepsiCo, Inc.: assets & liabilities 47
Figure 18: Coca-Cola Company, The: revenues & profitability 52
Figure 19: Coca-Cola Company, The: assets & liabilities 53
Figure 20: Groupe Danone: revenues & profitability 57
Figure 21: Groupe Danone: assets & liabilities 57
Figure 22: Canada soft drinks market distribution: % share, by volume, 2010 58
Figure 23: Canada soft drinks market value forecast: $ million, 2010–15 59
Figure 24: Canada soft drinks market volume forecast: million liters, 2010–15 60
Figure 25: France soft drinks market value: $ million, 2006–10 64
Figure 26: France soft drinks market volume: million liters, 2006–10 65
Figure 27: France soft drinks Market Segmentation I:% share, by value, 2010 66
Figure 28: France soft drinks Market Segmentation II: % share, by value, 2010 67
Figure 29: France soft drinks market share: % share, by volume, 2010 68
Figure 30: Forces driving competition in the soft drinks market in France, 2010 69
Figure 31: Drivers of buyer power in the soft drinks market in France, 2010 70
Figure 32: Drivers of supplier power in the soft drinks market in France, 2010 71
Figure 33: Factors influencing the likelihood of new entrants in the soft drinks market in France, 2010 72
Figure 34: Factors influencing the threat of substitutes in the soft drinks market in France, 2010 73
Figure 35: Drivers of degree of rivalry in the soft drinks market in France, 2010 74
Figure 36: Nestle S.A.: revenues & profitability 79
Figure 37: Nestle S.A.: assets & liabilities 80
Figure 38: Groupe Danone: revenues & profitability 84
Figure 39: Groupe Danone: assets & liabilities 84
Figure 40: Coca-Cola Company, The: revenues & profitability 89
Figure 41: Coca-Cola Company, The: assets & liabilities 90
Figure 42: France soft drinks market distribution: % share, by volume, 2010 91
Figure 43: France soft drinks market value forecast: $ million, 2010–15 92
Figure 44: France soft drinks market volume forecast: million liters, 2010–15 93
Figure 45: Germany soft drinks market value: $ million, 2006–10 97
Figure 46: Germany soft drinks market volume: million liters, 2006–10 98
Figure 47: Germany soft drinks Market Segmentation I:% share, by value, 2010 99
Figure 48: Germany soft drinks Market Segmentation II: % share, by value, 2010 100
Figure 49: Germany soft drinks market share: % share, by volume, 2010 101
Figure 50: Forces driving competition in the soft drinks market in Germany, 2010 102
Figure 51: Drivers of buyer power in the soft drinks market in Germany, 2010 103
Figure 52: Drivers of supplier power in the soft drinks market in Germany, 2010 104
Figure 53: Factors influencing the likelihood of new entrants in the soft drinks market in Germany, 2010 105
Figure 54: Factors influencing the threat of substitutes in the soft drinks market in Germany, 2010 106
Figure 55: Drivers of degree of rivalry in the soft drinks market in Germany, 2010 107
Figure 56: Coca-Cola Company, The: revenues & profitability 112
Figure 57: Coca-Cola Company, The: assets & liabilities 113
Figure 58: Nestle S.A.: revenues & profitability 118
Figure 59: Nestle S.A.: assets & liabilities 119
Figure 60: Germany soft drinks market distribution: % share, by volume, 2010 121
Figure 61: Germany soft drinks market value forecast: $ million, 2010–15 122
Figure 62: Germany soft drinks market volume forecast: million liters, 2010–15 123
Figure 63: Italy soft drinks market value: $ million, 2006–10 127
Figure 64: Italy soft drinks market volume: million liters, 2006–10 128
Figure 65: Italy soft drinks Market Segmentation I:% share, by value, 2010 129
Figure 66: Italy soft drinks Market Segmentation II: % share, by value, 2010 130
Figure 67: Italy soft drinks market share: % share, by volume, 2010 131
Figure 68: Forces driving competition in the soft drinks market in Italy, 2010 132
Figure 69: Drivers of buyer power in the soft drinks market in Italy, 2010 133
Figure 70: Drivers of supplier power in the soft drinks market in Italy, 2010 134
Figure 71: Factors influencing the likelihood of new entrants in the soft drinks market in Italy, 2010 135
Figure 72: Factors influencing the threat of substitutes in the soft drinks market in Italy, 2010 136
Figure 73: Drivers of degree of rivalry in the soft drinks market in Italy, 2010 137
Figure 74: Nestle S.A.: revenues & profitability 142
Figure 75: Nestle S.A.: assets & liabilities 143
Figure 76: Italy soft drinks market distribution: % share, by volume, 2010 147
Figure 77: Italy soft drinks market value forecast: $ million, 2010–15 148
Figure 78: Italy soft drinks market volume forecast: million liters, 2010–15 149
Figure 79: Japan soft drinks market value: $ million, 2006–10 153
Figure 80: Japan soft drinks market volume: million liters, 2006–10 154
Figure 81: Japan soft drinks Market Segmentation I:% share, by value, 2010 155
Figure 82: Japan soft drinks Market Segmentation II: % share, by value, 2010 156
Figure 83: Japan soft drinks market share: % share, by volume, 2010 157
Figure 84: Forces driving competition in the soft drinks market in Japan, 2010 158
Figure 85: Drivers of buyer power in the soft drinks market in Japan, 2010 159
Figure 86: Drivers of supplier power in the soft drinks market in Japan, 2010 160
Figure 87: Factors influencing the likelihood of new entrants in the soft drinks market in Japan, 2010 161
Figure 88: Factors influencing the threat of substitutes in the soft drinks market in Japan, 2010 162
Figure 89: Drivers of degree of rivalry in the soft drinks market in Japan, 2010 163
Figure 90: Coca-Cola Company, The: revenues & profitability 168
Figure 91: Coca-Cola Company, The: assets & liabilities 169
Figure 92: Ito En (North America) Inc.: revenues & profitability 173
Figure 93: Ito En (North America) Inc.: assets & liabilities 173
Figure 94: Japan soft drinks market distribution: % share, by volume, 2010 176
Figure 95: Japan soft drinks market value forecast: $ million, 2010–15 177
Figure 96: Japan soft drinks market volume forecast: million liters, 2010–15 178
Figure 97: Russia soft drinks market value: $ million, 2006–10 182
Figure 98: Russia soft drinks market volume: million liters, 2006–10 183
Figure 99: Russia soft drinks Market Segmentation I:% share, by value, 2010 184
Figure 100: Russia soft drinks Market Segmentation II: % share, by value, 2010 185
Figure 101: Russia soft drinks market share: % share, by volume, 2010 186
Figure 102: Forces driving competition in the soft drinks market in Russia, 2010 187
Figure 103: Drivers of buyer power in the soft drinks market in Russia, 2010 188
Figure 104: Drivers of supplier power in the soft drinks market in Russia, 2010 189
Figure 105: Factors influencing the likelihood of new entrants in the soft drinks market in Russia, 2010 190
Figure 106: Factors influencing the threat of substitutes in the soft drinks market in Russia, 2010 191
Figure 107: Drivers of degree of rivalry in the soft drinks market in Russia, 2010 192
Figure 108: Coca-Cola Company, The: revenues & profitability 197
Figure 109: Coca-Cola Company, The: assets & liabilities 198
Figure 110: PepsiCo, Inc.: revenues & profitability 202
Figure 111: PepsiCo, Inc.: assets & liabilities 203
Figure 112: Russia soft drinks market distribution: % share, by volume, 2010 205
Figure 113: Russia soft drinks market value forecast: $ million, 2010–15 206
Figure 114: Russia soft drinks market volume forecast: million liters, 2010–15 207
Figure 115: United Kingdom soft drinks market value: $ million, 2006–10 211
Figure 116: United Kingdom soft drinks market volume: million liters, 2006–10 212
Figure 117: United Kingdom soft drinks Market Segmentation I:% share, by value, 2010 213
Figure 118: United Kingdom soft drinks Market Segmentation II: % share, by value, 2010 214
Figure 119: United Kingdom soft drinks market share: % share, by volume, 2010 215
Figure 120: Forces driving competition in the soft drinks market in the United Kingdom, 2010 216
Figure 121: Drivers of buyer power in the soft drinks market in the United Kingdom, 2010 217
Figure 122: Drivers of supplier power in the soft drinks market in the United Kingdom, 2010 218
Figure 123: Factors influencing the likelihood of new entrants in the soft drinks market in the United Kingdom, 2010 219
Figure 124: Factors influencing the threat of substitutes in the soft drinks market in the United Kingdom, 2010 220
Figure 125: Drivers of degree of rivalry in the soft drinks market in the United Kingdom, 2010 221
Figure 126: Coca-Cola Company, The: revenues & profitability 226
Figure 127: Coca-Cola Company, The: assets & liabilities 227
Figure 128: Britvic Plc: revenues & profitability 231
Figure 129: Britvic Plc: assets & liabilities 232
Figure 130: PepsiCo, Inc.: revenues & profitability 236
Figure 131: PepsiCo, Inc.: assets & liabilities 237
Figure 132: United Kingdom soft drinks market distribution: % share, by volume, 2010 238
Figure 133: United Kingdom soft drinks market value forecast: $ million, 2010–15 239
Figure 134: United Kingdom soft drinks market volume forecast: million liters, 2010–15 240
Figure 135: United States soft drinks market value: $ million, 2006–10 244
Figure 136: United States soft drinks market volume: million liters, 2006–10 245
Figure 137: United States soft drinks Market Segmentation I:% share, by value, 2010 246
Figure 138: United States soft drinks Market Segmentation II: % share, by value, 2010 247
Figure 139: United States soft drinks market share: % share, by volume, 2010 248
Figure 140: Forces driving competition in the soft drinks market in the United States, 2010 249
Figure 141: Drivers of buyer power in the soft drinks market in the United States, 2010 250
Figure 142: Drivers of supplier power in the soft drinks market in the United States, 2010 251
Figure 143: Factors influencing the likelihood of new entrants in the soft drinks market in the United States, 2010 252
Figure 144: Factors influencing the threat of substitutes in the soft drinks market in the United States, 2010 253
Figure 145: Drivers of degree of rivalry in the soft drinks market in the United States, 2010 254
Figure 146: Coca-Cola Company, The: revenues & profitability 259
Figure 147: Coca-Cola Company, The: assets & liabilities 260
Figure 148: PepsiCo, Inc.: revenues & profitability 264
Figure 149: PepsiCo, Inc.: assets & liabilities 264
Figure 150: Nestle S.A.: revenues & profitability 269
Figure 151: Nestle S.A.: assets & liabilities 269
Figure 152: United States soft drinks market distribution: % share, by volume, 2010 270
Figure 153: United States soft drinks market value forecast: $ million, 2010–15 271
Figure 154: United States soft drinks market volume forecast: million liters, 2010–15 272