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2014 New Age Beverages in the U.S.

  • November 2014
  • -
  • Beverage Marketing
  • -
  • 344 pages

ALL THE ALTERNATIVES. Offering insight on a broad array of beverages that share similar attributes and consumer perceptions and compete for shelf space and consumer loyalty, this report examines ready-to-drink tea and coffee, sports beverages, energy drinks, single-serve fruit beverages, kombucha and all the various New Age segments. It provides data on the segments' volume and sales and discusses leading companies and their strategies.

Table Of Contents

2014 New Age Beverages in the U.S.
1. THE MULTIPLE SEGMENT NEW AGE BEVERAGE MARKET
The Current New Age Market
Exhibits
- New Age Beverage Market Dollar Sales and Volume 1985 - 2014
- New Age Beverage Market Annual Growth 1995 - 2014
- New Age Beverage Market Per Capita Consumption 1985 - 2014
2. NEW AGE SEGMENTS
New Age Beverage Market Segments - Dollars
- Single-Serve Water
- Single-Serve Fruit Beverages
- Sports Beverages
- Ready-to-Drink Tea
- Sparkling Water
- Premium Soda
- Vegetable/Fruit Juice Blends
- Ready-to-Drink Coffee
- Energy Drinks
- Single-Serve Dairy
- Kombucha
- Coconut Water
New Age Beverage Market Segments - Volume and Price
Exhibits
- New Age Beverage Market Segments Estimated Retail Dollar Sales 2008 - 2013
- New Age Beverage Market Segments Share of Retail Dollar Sales 2008 - 2013
- New Age Beverage Market Segments Change in Retail Dollar Sales 2009 - 2013
- New Age Beverage Market Segments Estimated Wholesale Dollar Sales 2008 - 2013
- New Age Beverage Market Segments Share of Wholesale Dollar Sales 2008 - 2013
- New Age Beverage Market Segments Change in Wholesale Dollar Sales 2009 - 2013
- New Age Beverage Market Segments Volume 2008 - 2014
- New Age Beverage Market Segments Share of Volume 2008 - 2014
- New Age Beverage Market Segments Change in Volume 2009 - 2014
- New Age Beverage Market Segments Estimated Wholesale Prices 2008 - 2013
3. NEW AGE REGIONAL MARKETS
New Age Regional Markets
- The South
- The West
- The Northeast
- The Midwest
New Age Segments by Regional Markets
- Sparkling Water
- Premium Soda
- Ready-to-Drink Tea
- Single-Serve Fruit Beverages
- Sports Beverages
- Retail PET Water
- Ready-to-Drink Coffee
Exhibits
- New Age Beverage Regional Markets Wholesale Dollar Sales 2008 - 2013
- New Age Beverage Regional Markets Share of Wholesale Dollars 2008 - 2013
- New Age Beverage Regional Markets Change in Wholesale Dollars 2009 - 2013
- New Age Beverage Regional Markets Wholesale Dollar Sales by Segment 2008 - 2013
- New Age Beverage Regional Markets Share of Wholesale Dollars by Segment 2008 - 2013
- New Age Beverage Regional Markets Change in Wholesale Dollars by Segment 2009 - 2013
4. NEW AGE DISTRIBUTION CHANNELS
Distribution of New Age Beverages
Exhibits
- New Age Beverages Estimated Volume by Distribution Channel 2008 - 2013
- New Age Beverages Volume Share by Distribution Channel 2008 - 2013
- New Age Beverages Volume Growth by Distribution Channel 2009 - 2013
5. THE LEADING NEW AGE COMPANIES AND THEIR BRANDS
The Leading Companies
PepsiCo, Inc.
- Overview
- Gatorade - Overview
- Gatorade - Marketing
- Gatorade - Distribution
- Aquafina - Overview
- Aquafina - Marketing
- Aquafina - Distribution
- PLTP - Overview
- PLTP - Marketing
- PLTP - Distribution
- SoBe - Overview
- SoBe - Marketing
- SoBe - Distribution
- Frappuccino - Overview
- Frappuccino - Marketing
- Ocean Spray - Overview
- Dole - Overview
- Tropicana - Overview
- Tropicana - Marketing
- Naked Juice - Overview
- Naked Juice - Marketing
- Naked Juice - Distribution
- Izze - Overview
- Izze - Marketing
- Izze - Distribution
- Amp - Overview
- Amp - Marketing
Coca-Cola Company
- Overview
- Dasani - Overview
- Dasani - Marketing
- Dasani - Distribution
- Energy Brands - Overview
- Energy Brands - Marketing
- Energy Brands - Distribution
- Gold Peak - Overview
- Gold Peak - Marketing
- Minute Maid - Overview
- Minute Maid - Marketing
- Minute Maid - Distribution
- Fuze - Overview
- Fuze - Marketing
- Fuze - Distribution
- Powerade - Overview
- Powerade - Marketing
- Powerade - Distribution
- Honest Tea - Overview
- Honest Tea - Marketing
- Honest Tea - Distribution
- Full Throttle - Overview
- Fu

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