In an uncertain economic climate this report gives you access to the category-level spending outlooks, buyer budgets, supplier selection criteria, business challenges and investment opportunities of leading purchase decision makers. The report also identifies buyers and suppliers future growth, Merger and Acquisition and investment expectations. The research is based on an extensive survey of senior and C-level market executives from our industry leading panels.

Scope of the Research

- The opinions and forward looking statements of over 400 market executives have been captured in our in-depth survey, of which over 60% represent Director & C-level respondents
- This report covers data and analysis on buyer spend, procurement and market developments by food, beverage and contract manufacturers and suppliers to food & drink processors worldwide
- The report examines current practices and provides future expectations over the next 12-24 months
- The research is based on primary survey research conducted by Global Industry s Direct in association with ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations
- Key topics covered include buyer spend activity, procurement behaviors & strategies and how these have been affected by the recession, threats & opportunities for the food & beverage manufacturing market , economic outlook and business confidence.
- In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by market players to overcome the leading business threats
- The report provides qualitative analysis of the key market threats and opportunities and contains full survey results
- The geographical scope of the research is global – drawing on the activity and expectations of leading market players across the Americas, Europe, Asia-Pacific and Africa & Middle East

Highlights

- As many as 60% of food and drink manufacturers expect to increase their procurement spend over the next 12 months and a further 11% looking to maintain it at current levels, and with many claiming to be re-evaluating their supplier base the industry open to competition is expected to increase over the coming year
- 34% of market buyers are seeking to engage in partnerships to optimize working capital and reduce costs - closer cooperation between suppliers and buyers is being sought during this time of industry uncertainty
- Only 13% of food and drink manufacturers do not regularly evaluate suppliers to ensure they meet high ethical and environmental standards

Reasons to buy

- Drive revenues by understanding future product investment areas and growth regions by leading market players
- Formulate effective sales & industry ing strategies by identifying how buyer budgets are changing and where spend will be directed to in the future
- Better promote your business by aligning your capabilities and business practices with your customer’s changing needs during these times of industry uncertainty
- Secure stronger customer relationships by understanding the leading business concerns and changing strategies of buyers in the food & beverage manufacturing market
- Effectively plan your business strategies
- Predict how the market will grow, consolidate and where it will stagnate
- Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the market

Table Of Contents

1 Table of Contents 2
1.1 List of Tables 4
1.2 List of Figures 7
2 Introduction 10
2.1 What is This Report About? 10
2.2 Methodology 10
2.3 Company Profile: Survey Respondents 11
3 Executive Summary 15
The Food and Drinks Manufacturing Market Is Generally Optimistic About the Recovery of the Global Economy 15
Buyers in the Market Are More Optimistic About Revenue Growth than Suppliers 15
Food and Drinks Manufacturing Firms Will Be Increasing Procurement Spend Over the Next 12 Months 15
Industry Players Face a Number of Key Challenges Due to the Recession 17
Suppliers Must Update Their Knowledge of Buyer Needs During the Periods of Recession and Recovery 17
4 Economic Outlook and Confidence 18
4.1 Global Economy Recovery Expectations 18
4.2 Revenue Growth Expectations 23
5 Global Food and Drinks Market Investment Outlook 29
5.1 Fastest and Slowest Growing March kets 29
5.2 Merger and Acquisition Activity Predictions 39
5.3 Suppliers’ Market Outlook 44
6 Recession and Recovery: Threats (SWOT Analysis) and Opportunities (SWOT Analysis) for the Food and Drinks Manufacturing Market 48
6.1 Leading Business Concerns Due to Recession 48
6.2 Key Actions to Overcome Business Threats (SWOT Analysis) 53
6.3 Key Actions to Maintain and Win Buyer Business 57
6.4 Leading Recession Related Business Opportunities (SWOT Analysis) 66
7 Food and Drinks Manufacturing Market Buyer Spend Activity 70
7.1 Annual Procurement Budgets 70
7.2 Expected Change in Procurement Spend 77
7.3 Expected Change in Spend by Product and Service Category 84
8 Procurement Behaviors and Strategies and the Impact of Recession 93
8.1 Critical Success Factors for Supplier Selection 93
8.2 Current Effects of Recession on Procurement Objectives 100
8.3 Expected Future Effects of Recession on Procurement Objectives 105
8.4 The Effects of Recession on Procurement Strategy 111
9 Appendix 121
9.1 Full Survey Results-Closed Questions 121
9.2 Methodology 129
9.3 Contact Us 130
9.4 About Global March kets Direct 130
9.5 Disclaimer 13

1.1 List of Tables
Table 1: Count of Global Food and Drinks Manufacturing Market Survey Respondents by Firms Type (Number Of Respondents), 2009 Market Survey 11
Table 2: Buyer Respondents by Job Role (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 11
Table 3: Buyer Respondents by Organization’s Global Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 12
Table 4: Buyer Respondents by Organization’s Total Employee Size (% Buyer Respondents), Global Food and Drinks Manufacturing Market , 2009 12
Table 5: Supplier Respondents by Job Role (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 13
Table 6: Supplier Respondents by Organization’s Global Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 13
Table 7: Supplier Respondents by Organization's Total Employee Size (% Supplier Respondents), Global Food and Drinks Manufacturing Market , 2009 14
Table 8: Global Food and Drinks Manufacturing Market Expectations of Global Economy Recovery Timings by Region: North America, Europe, Asia-Pacific, Rest of World (% All Global Respondents), 2009 21
Table 9: Global Food and Drinks Manufacturing Market Expectations of Global Economy Recovery Timings by Firms Type: Food Manufacturers, Drink Manufacturers, Food and Drink Manufacturing Suppliers (% All Respondents), 2009 23
Table 10: Firms Revenue Growth Optimism by Global Food and Drinks Manufacturing Market Firms Type: Food Manufacturers, Drink Manufacturers, Food and Drink Manufacturing Suppliers (% All Respondents), 2009 25
Table 11: Firms Revenue Growth Optimism in the Global Food and Drinks Manufacturing Market by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009 27
Table 12: Firms Revenue Growth Optimism by Global Food and Drinks Manufacturing Market Firms Type: Branded Food / Contract Food / Drink Manufacturer, Contract Food / Contract Food / Drink Manufacturer, Food and Drink Manufacturing Suppliers (% All Respondents), 2009 28
Table 13: Branded Food and Drink Manufacturers Market : March ket Predictions Of The Fastest And Slowest Growing Regions (% Food and Drink Manufacturers Respondents), 2009 32
Table 14: Contract Food / Drink Manufacturer Market : March ket Predictions of the Fastest and Slowest Growing Regions (% Contract Food / Drink Manufacturer Respondents), 2009 35
Table 15: Food and Drink Manufacturing Supplier Market : March ket Predictions of the Fastest and Slowest Growing Regions (% Food and Drink Manufacturing Supplier Respondents), 2009 38
Table 16: Key Growth Areas in the Global Food and Drinks Manufacturing Market (Analysis of Supplier Respondents), 2009 45
Table 17: Key Growth Areas in the Global Food and Drinks Manufacturing Market (Analysis of CEO/MD/Board Level Supplier Respondents), 2009 46
Table 18: Key December lining Areas in the Global Food and Drinks Manufacturing Market (Analysis of Supplier Respondents), 2009 47
Table 19: Key December lining Areas in the Global Food and Drinks Manufacturing Market (Analysis of CEO/MD/Board Level Supplier Respondents), 2009 47
Table 20: Food Manufacturer Vs. Drink Manufacturer Vs. Food a Drink Manufacturing Supplier: Leading Business Concerns for the Period from 2009 to 2010 Among Global Food and Drinks Manufacturing Market Buyers and Suppliers (% All Respondents), 2009 52
Table 21: Leading Business Concerns for the Period from 2009 to 2010 Among Global Food and Drinks Manufacturing Market Buyers and Suppliers by Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 53
Table 22: Most Important Actions Being Implemented to Overcome Leading Business Concerns in from 2009 to 2010 in the Global Food and Drinks Manufacturing Market (Analysis of All Respondents), 2009 54
Table 23: Most Important Actions Being Implemented to Overcome Leading Business Concerns in from 2009 to 2010 in the Global Food and Drinks Manufacturing Market - Senior Level Responses Only (Analysis of CEO/MD/Board Level Respondents), 2009 55
Table 24: Most Important Actions Being Implemented by Food and Drink Manufacturing Suppliers to Overcome Leading Business Concerns in from 2009 to 2010 in the Global Food and Drinks Manufacturing Market (Analysis of Food and Drink Manufacturing Suppliers Respondents), 2009 56
Table 25: Most Important Actions Being Implemented by Food Manufacturers, Drink Manufacturers to Overcome Leading Business Concerns in from 2009 to 2010 in the Global Food and Drinks Manufacturing Market (Analysis of Food Manufacturers, Drink Manufacturers Respondents), 2009 57
Table 26: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Market : Supplier Responses Vs. All Buyer Responses (% All Respondents), 2009 60
Table 27: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Market : Analysis of Buyer Respondents By Firms Turnover (% Buyer Respondents), 2009 62
Table 28: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Market : Analysis of All Buyer Respondents by Procurement Budget (% Buyer Respondents), 2009 63
Table 29: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Market : Analysis of All Buyer Respondents by Region (% Buyer Respondents), 2009 65
Table 30: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Market : Analysis of All Buyer Respondents by Purchasing December ision Seniority (% Buyer Respondents With Purchasing December ision Influence), 2009 65
Table 31: Leading Business Opportunities (SWOT Analysis) During the Recession in the Global Food and Drinks Manufacturing Market (Analysis of All Respondents), 2009 66
Table 32: Leading Business Opportunities (SWOT Analysis) During the Recession in the Global Food and Drinks Manufacturing Market - Senior Level Responses Only (Analysis of CEO/MD/Board Level Respondents),2009 67
Table 33: Leading Business Opportunities (SWOT Analysis) for Food and Drink Manufacturing Suppliers During the Recession in the Global Food and Drinks Manufacturing Market (Analysis of Supplier Respondents), 2009 68
Table 34: Leading Business Opportunities (SWOT Analysis) for Food Manufacturers, Drink Manufacturers During the Recession in the Global Food and Drinks Manufacturing Market (Analysis of Buyer Respondents), 2009 69
Table 35: Annual Procurement Budgets in USD in the Global Food and Drinks Manufacturing Market : Food Manufacturer Vs. Drink Manufacturer (% All Buyer Respondents), 2009 72
Table 36: Annual Procurement Budgets in USD in the Global Food and Drinks Manufacturing Market : Branded Food / Drink Manufacturer Vs. Contract Food / Drink Manufacturer (% All Buyer Respondents), 2009 74
Table 37: Annual Procurement Budgets in USD in the Global Food and Drinks Manufacturing Market by Region (% All Buyer Respondents), 2009 77
Table 38: Expected Change in Spend on Products and Services in the Global Food and Drinks Manufacturing Market Over the Next 12 Months: Food Manufacturer Vs. Drink Manufacturer (% All Buyer Respondents), 2009 79
Table 39: Expected Change in Spend on Products and Services in the Global Food and Drinks Manufacturing Market Over the Next 12 Months: Branded Food / Drink Manufacturer Vs. Contract Food / Drink Manufacturer (% All Buyer Respondents), 2009 81
Table 40: Expected Change in Spend on Products and Services in the Global Food and Drinks Manufacturing Market Over the Next 12 Months by Region (% All Buyer Respondents), 2009 84
Table 41: Future Change in Spend in the Global Food and Drinks Manufacturing Market by Product and Service Category: Branded Food / Drink Manufacturer - Expected Increase or December rease Over the Next 12 Months (% Branded Food / Drink Manufacturer Respondents), 2009 86
Table 42: Future Change in Spend in the Global Food and Drinks Manufacturing Market by Product and Service Category: Contract Food / Drink Manufacturer - Expected Increase or December rease Over the Next 12 Months (% Contract Food / Drink Manufacturer Respondents), 2009 89
Table 43: Critical Success Factors for Selecting a Food and Drinks Manufacturing Market Supplier: Buyer Vs. Supplier Comparison (% All Respondents), Global, 2009 97
Table 44: Critical Success Factors for Selecting a Food and Drinks Manufacturing Market Supplier: Branded Food / Drink Manufacturer Vs. Contract Food / Drink Manufacturer Comparison (% All Buyer Respondents), 2009 99
Table 45: Current Effects of Recession on Procurement Objectives and Priorities in the Global Food and Drinks Manufacturing Market : Food Manufacturer Vs. Drink Manufacturer (% All Buyer Respondents), 2009 103
Table 46: Current Effects of Recession on Procurement Objectives and Priorities in the Global Food and Drinks Manufacturing Market by Firms Turnover (% All Buyer Respondents), 2009 104
Table 47: Expected Changes in Procurement Strategy in the Global Food and Drinks Manufacturing Market to Drive Value Across the Business Due to Recession: Food Manufacturer Vs. Drink Manufacturer (% All Buyer Respondents), 2009 114
Table 48: Expected Changes in Procurement Strategy in the Global Food and Drinks Manufacturing Market to Drive Value Across the Business Due to Recession: All Buyers by Firms Turnover (% All Buyer Respondents), 2009 115
Table 49: Expected Changes in Procurement Strategy in the Global Food and Drinks Manufacturing Market to Drive Value Across the Business Due to Recession: All Buyers by Purchasing December ision Seniority (% All Buyer Respondents Purchasing December ision Influence), 2009 116
Table 50: Expected Changes in Procurement Strategy in the Global Food and Drinks Manufacturing Market to Drive Value Across the Business Due to Recession: All Buyers by Region (% All Buyer Respondents), 2009 118
Table 51: Branded Food / Drink Manufacturer Attitudes and Approaches to Existing Procurement Practices : Level of Agreement to the Following five Statements (% Branded Food / Drink Manufacturer Respondents), 2009 119
Table 52: Contract Food / Drink Manufacturer Attitudes and Approaches to Existing Procurement Practices: Level of Agreement to the Following Five Statements (% Contract Food / Drink Manufacturer Respondents), 2009 120
Table 53: Full Survey Results-Closed Questions 121

1.2 List of Figures
Figure: Leading Business Concerns for the Period from 2009 to 2010 Among Global Food and Drinks Manufacturing Market Buyers and Suppliers (% All Respondents), 2009 16
Figure 1: Global Food and Drinks Manufacturing Market Expectations of Global Economy Recovery Timings (% All Respondents), 2009 19
Figure 2: Global Food and Drinks Manufacturing Market Expectations of Global Economy Recovery Timings by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009 20
Figure 3: Global Food and Drinks Manufacturing Market Expectations of Global Economy Recovery Timings by Firms Type: Food Manufacturers, Drink Manufacturers, Food and Drink Manufacturing Suppliers (% All Respondents), 2009 22
Figure 4: Firms Revenue Growth Optimism in the Global Food and Drinks *-Manufacturing Market (% All Respondents), 2009 24
Figure 5: Firms Revenue Growth Optimism by Global Food and Drinks Manufacturing Market Firms Type: Food Manufacturers, Drink Manufacturers, Food and Drink Manufacturing Suppliers (% All Respondents), 2009 25
Figure 6: Firms Revenue Growth Optimism in the Global Food and Drinks Manufacturing Market by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009 26
Figure 7: Firms Revenue Growth Optimism by Global Food and Drinks Manufacturing Market Firms Type: Branded Food / Contract Food / Drink Manufacturer, Contract Food / Contract Food / Drink Manufacturer, Food and Drink Manufacturing Suppliers (% All Respondents), 2009 28
Figure 8: Branded Food / Drink Manufacturer Market : March ket Predictions of the Fastest and Slowest Growing Regions (% Branded Food / Drink Manufacturer Respondents), 2009 31
Figure 9: Contract Food / Drink Manufacturer Market : March ket Predictions of the Fastest and Slowest Growing Regions (% Contract Food / Drink Manufacturer Respondents), 2009 34
Figure 10: Food and Drink Manufacturing Supplier Market : March ket Predictions of the Fastest and Slowest Growing Regions (% Food and Drink Manufacturing Supplier Respondents), 2009 37
Figure 11: Merger and Acquisition Activity Expectations Over the Next 12 Months in the Global Food Manufacturer Market (% Food Manufacturer Market Respondents), 2009 40
Figure 12: Merger and Acquisition Activity Expectations Over the Next 12 Months in the Global Drink Manufacturer Market (% Drink Manufacturer Market Respondents), 2009 41
Figure 13: Merger and Acquisition Activity Expectations Over the Next 12 Months in the Global Branded Food / Drink Manufacturer Market (% Branded Food / Drink Manufacturer Market Respondents), 2009 42
Figure 14: Merger and Acquisition Activity Expectations Over the Next 12 Months in the Global Contract Food / Drink Manufacturer Market (% Contract Food / Drink Manufacturer Market Respondents), 2009 43
Figure 15: Merger and Acquisition Activity Expectations Over the Next 12 Months in the Global Food and Drink Manufacturing Supplier Market (% Food and Drink Manufacturing Supplier Market Respondents), 2009 44
Figure 16: Leading Business Concerns for the Period from 2009 to 2010 Among Global Food and Drinks Manufacturing Market Buyers and Suppliers (% All Respondents), 2009 49
Figure 17: Food Manufacturer Vs. Drink Manufacturer Vs. Food and Drink Manufacturing Supplier: Leading Business Concerns for the Period from 2009 to 2010 Among Global Food and Drinks Manufacturing Market Buyers and Suppliers (% All Respondents), 2009 51
Figure 18: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Market : Supplier Responses Vs. All Buyer Responses (% All Respondents), 2009 59
Figure 19: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Market : Food Manufacturer Vs. Drink Manufacturer (% Buyer Respondents), 2009 61
Figure 20: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Market : Analysis of All Buyer Respondents by Region (% Buyer Respondents), 2009 64
Figure 21: Annual Procurement Budgets in USD in the Global Food and Drinks Manufacturing Market : Food Manufacturer Vs. Drink Manufacturer (% All Buyer Respondents), 2009 71
Figure 22: Annual Procurement Budgets In USD in the Global Food and Drinks Manufacturing Market : Branded Food / Drink Manufacturer Vs. Contract Food / Drink Manufacturer (% All Buyer Respondents), 2009 73
Figure 23: Annual Procurement Budgets in USD in the Global Food and Drinks Manufacturing Market by Firms Turnover (% All Buyer Respondents), 2009 75
Figure 24: Annual Procurement Budgets in USD in the Global Food and Drinks Manufacturing Market by Region (% All Buyer Respondents), 2009 76
Figure 25: Expected Change in Spend on Products and Services in the Global Food and Drinks Manufacturing Market Over the Next 12 Months: Food Manufacturer Vs. Drink Manufacturer (% All Buyer Respondents), 2009 78
Figure 26: Expected Change in Spend on Products and Services in the Global Food and Drinks Manufacturing Market Over the Next 12 Months: Branded Food / Drink Manufacturer Vs. Contract Food / Drink Manufacturer (% All Buyer Respondents), 2009 80
Figure 27: Expected Change in Spend on Products and Services in the Global Food and Drinks Manufacturing Market Over the Next 12 Months by Firms Turnover (% All Buyer Respondents), 2009 82
Figure 28: Expected Change in Spend on Products and Services in the Global Food and Drinks Manufacturing Market Over the Next 12 Months by Firms Turnover (% All Buyer Respondents), 2009 83
Figure 29: Future Change in Spend in the Global Food and Drinks Manufacturing Market by Product and Service Category: Branded Food / Drink Manufacturer - Expected Increase or December rease Over the Next 12 Months (% Branded Food / Drink Manufacturer Respondents), 2009 85
Figure 30: Future Change in Spend in the Global Food and Drinks Manufacturing Market by Product and Service Category: Contract Food / Drink Manufacturer - Expected Increase or December rease Over the Next 12 Months (% Contract Food / Drink Manufacturer Respondents), 2009 88
Figure 31: Future Change in Spend in the Global Food and Drinks Manufacturing Market by Product and Service Category: Expected Increase Over the Next 12 Months Branded Food / Drink Manufacturer Vs. Contract Food / Drink Manufacturer (% All Buyer Respondents), 2009 90
Figure 32: Future Change in Spend in the Global Food and Drinks Manufacturing Market by Product and Service Category: Expected Increase Over the Next 12 Months Among All Buyers by Firms Turnover (% All Buyer Respondents), 2009 91
Figure 33: Future Change in Spend in the Global Food and Drinks Manufacturing Market by Product and Service Category: Expected Increase Over the Next 12 Months Among All Buyers by Region (% All Buyer Respondents), 2009 92
Figure 34: Critical Success Factors for Selecting a Food and Drinks Manufacturing Market Supplier: Difference in Views, Buyers Vs. Suppliers (Net Difference in Ranking), Global, 2009 95
Figure 35: Critical Success Factors for Selecting a Food and Drinks Manufacturing Market Supplier: Buyer Vs. Supplier Comparison (% All Respondents), Global, 2009 96
Figure 36: Critical Success Factors for Selecting a Food and Drinks Manufacturing Market Supplier: Branded Food / Drink Manufacturer Vs. Contract Food / Drink Manufacturer Comparison (% All Buyer Respondents), Global, 2009 98
Figure 37: Current Effects of Recession on Procurement Objectives and Priorities in the Global Food and Drinks Manufacturing Market (% All Buyer Respondents), 2009 101
Figure 38: Current Effects of Recession on Procurement Objectives and Priorities in the Global Food and Drinks Manufacturing Market : Food Manufacturer Vs. Drink Manufacturer (% All Buyer Respondents), 2009 102
Figure 39: Likelihood of Future Change in Procurement Objectives in the Global Food and Drinks Manufacturing Market (% All Buyer Respondents), 2009 105
Figure 40: Likelihood of Future Change on Procurement Objectives in the Global Food and Drinks Manufacturing Market : Food Manufacturer Vs. Drink Manufacturer (% All Buyer Respondents), 2009 106
Figure 41: Likelihood of Future Change on Procurement Objectives in the Global Food and Drinks Manufacturing Market by Firms Turnover (% All Buyer Respondents), 2009 107
Figure 42: Expected Future Effects of Recession on Procurement Objectives and Priorities in the Global Food and Drinks Manufacturing Market (% All Buyer Respondents), 2009 109
Figure 43: Expected Future Effects of Recession on Procurement Objectives and Priorities in the Global Food and Drinks Manufacturing Market : Food Manufacturer Vs. Drink Manufacturer (% All Buyer Respondents), 2009 110
Figure 44: Expected Future Effects of Recession on Procurement Objectives and Priorities in the Global Food and Drinks Manufacturing Market by Firms Turnover (% All Buyer Respondents), 2009 111
Figure 45: Expected Changes in Procurement Strategy in the Global Food and Drinks Manufacturing Market to Drive Value Across the Business Due to Recession (% All Buyer Respondents), 2009 112
Figure 46: Expected Changes in Procurement Strategy in the Global Food and Drinks Manufacturing Market to Drive Value Across the Business Due to Recession: Food Manufacturer Vs. Drink Manufacturer (% All Buyer Respondents), 2009 113
Figure 47: Expected Changes in Procurement Strategy in the Global Food and Drinks Manufacturing Market to Drive Value Across the Business Due to Recession: All Buyers by Region (% All Buyer Respondents), 2009 117

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