OTC market in Central and Eastern Europe 2009: Comparative analysis and development forecasts for 2009-2011
Report description:
OTC market in Central and Eastern Europe 2009, Comparative analysis and development forecasts 2009-2011 supplies all the latest data, analysis and forecasts for the OTC market in CEE, with special emphasis on the robust markets of Russia, Poland, Ukraine, the Czech Republic, Romania, Bulgaria, Hungary, Slovakia, Slovenia and Croatia. This 2nd edition document illustrates the major distribution channels, top-selling products and most successful manufacturers in an effort to keep industry management personnel, researchers, advertisers and government leaders informed and prepared as they engage in the all important decision making process.
If you are looking for:
- latest market data.
- sales forecasts for 2009-2011.
- top OTC manufacturers at work in the marketplace.
- product distribution channel details (wholesale, pharmacy, non-pharmacy and online sales).
customer behaviour and trends, .
…this is the report for you!
In addition, OTC market in Central and Eastern Europe 2009, Comparative analysis and development forecasts 2009-2011, second edition provides details on the underlying demographic and macroeconomic situations in CEE countries, and their relationship to the industry and marketplace.
Table of content
Report methodology 13
Executive summary 17
OTC markets in CEE countries 21
Comparative analysis of OTC markets in CEE region 21
OTC market value between 2007 and 2011 21
OTC share as a proportion of overall pharmaceutical market 23
Share of dietary supplements as a proportion of overall OTC market 24
Russia 24
Main trends and events on OTC market 24
OTC market value 26
Prices of OTC products 32
Switch from Rx to OTC 32
Best selling OTC products 33
Poland 34
Main trends and events on OTC market 34
OTC market value 37
Prices of OTC products 43
Switch from Rx to OTC 44
Best selling OTC products 44
Ukraine 45
Main trends and events on OTC market 45
OTC market value 46
Prices of OTC products 51
Switch from Rx to OTC 51
Best selling OTC products 51
Czech Republic 52
Main trends and events on OTC market 52
OTC market value 53
Prices of OTC products 57
Switch from Rx to OTC 58
Romania 59
Main trends and events on OTC market 59
OTC market value 60
Prices of OTC products 64
Switch from Rx to OTC 64
Best selling OTC products 65
Bulgaria 66
Main trends and events on OTC market 66
OTC market value 68
Prices of OTC products 73
Switch from Rx to OTC 73
Best-selling OTC products 74
Hungary 75
Market trends and events on OTC market 75
OTC market value 77
Prices of OTC products 79
Switch from Rx to OTC 79
Slovakia 80
Main market trends and events on OTC market 80
OTC market value 81
Prices of OTC products 84
Switch from Rx to OTC 84
Best selling OTC products 84
Croatia 85
OTC market value 85
Switch from Rx to OTC 86
Prices of OTC products 86
Slovenia 87
OTC market value 87
Switch from Rx to OTC 88
Prices of OTC products 89
Advertising of OTC products in CEE countries 91
General trends 91
Russia 91
Legal framework 91
Spending on OTC advertising 92
Poland 94
Legal framework 94
Spending on OTC advertising 95
Ukraine 97
Legal framework 97
Spending on OTC advertising 98
Czech Republic 100
Legal framework 100
Spending on OTC advertising 100
Romania 101
Legal framework 101
Spending on OTC advertising 101
Bulgaria 103
Legal framework 103
Spending on OTC advertising 103
Hungary 104
Legal framework 104
Spending on OTC advertising 105
Slovakia 107
Legal framework 107
Spending on OTC advertising 107
Croatia 108
Slovenia 108
Key manufacturers 109
Profiles of selected local manufacturers on OTC market
in CEE 109
Key players in selected CEE countries 128
Russia 128
Poland 129
Ukraine 130
Czech Republic 130
Romania 131
Hungary 132
Slovakia 134
Distribution 135
Russia 135
Pharmaceutical wholesalers 135
Pharmacy distribution 141
Non-pharmacy sales 150
Online sales 150
Poland 150
Pharmaceutical wholesalers 150
Pharmacy distribution 156
Non-pharmacy sales 159
Online sales 160
Ukraine 161
Pharmaceutical wholesalers 161
Pharmacy distribution 166
Pharmacy points and pharmacy kiosks 169
Non-pharmacy sales 169
Online sales 169
Czech Republic 170
Pharmaceutical wholesalers 170
Pharmacy distribution 174
Non-pharmacy sales 179
Online sales 179
Romania 180
Pharmaceutical wholesalers 180
Pharmacy distribution 189
Non-pharmacy sales 199
Online sales 199
Bulgaria 199
Pharmaceutical wholesalers 199
Pharmacy distribution 204
Drugstores 207
Non-pharmacy sales 207
Online sales 207
Hungary 208
Pharmaceutical wholesalers 208
Pharmacy distribution 210
Non-pharmacy sales 211
Online sales 212
Slovakia 212
Pharmaceutical wholesalers 212
Pharmacy distribution 217
Non-pharmacy sales 220
Online sales 220
Croatia 221
Pharmaceutical wholesalers 221
Pharmacy distribution 221
Drugstores 221
Slovenia 221
Pharmaceutical wholesalers 221
Pharmacy distribution 221
Non-pharmacy sales 222
Online sales 222
Comparative analysis of distribution in CEE 222
Non-pharmacy sales 222
Ratio of population to number of pharmacies 223
Key macroeconomic and demographic indicators in CEE countries 225
Macroeconomic overview 225
GDP growth 226
Inflation rates 228
Unemployment rates 229
Wage levels 230
Demographic indicators 231
Population 231
Urbanisation 232
Consumer behaviour pertaining to OTC intake 233
OTC intake 233
Impact of global financial crisis on OTC intake 235
Factors influencing OTC purchase 239
Popularity of self-medication 241
Physical activity 242
Smoking prevalence 243
Internet use 245
Epidemiological trends 247
Subjective assessment of health 247
Life expectancy at birth 248
Weight problems 250
Problems with sight 251
Sleep problems 252
Psychological problems: stress and depression 252
Osteoporosis 254
Pain 254
Neck pain 255
Upper limb pain 256
Lower limb pain 257
Back pain 258
Comparison of CEE with Western Europe 259
List of graphs 261
List of tables 271
About the Author 273
Contact the Author 274
