It includes data on industry size and key market segments, plus textual and graphical analysis of the major trends and drivers and key competitors, main industry players and demographic information.


What's In This Report


* Contains an executive summary and data on value, volume and/or key market segments


* Provides textual analysis of ’s recent performance and future prospects


* Incorporates in-depth environment and competition analysis and scorecards (substitution threats, new entrants, bargaining power …)


* Includes a five-year projection of


* The main industry players are profiled with supporting key financial metrics


* Supported by the key macroeconomic and demographic data affecting the industry


Key Market Facts


* Detailed information is included on industry size, measured by value and/or volume


* Five forces scorecards provide an accessible yet in depth view of the industry ’s key competitors


* Industrieshares are covered by manufacturer or brand


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Market Definition

The wireless telecommunications services industry is defined here as including cellular (moblie) phones, pagers and any other wireless or cellular telecommunication service. Revenues are based on payments to operators of all of these services for subscriptions and usage. Industry volumes represent total numbers of subscribers.. Industrieshares in this market research report are in terms of subscriber volumes. Any currency conversions used in the creation of this market research report were calculated using constant 2008 annual average exchange rates. For the purpose of this market research report Europe is deemed to comprise of Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.

Table Of Contents

TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SHARE 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 17
New entrants 19
Substitutes 21
Rivalry 22
LEADING COMPANIES 24
E-Plus Mobilfunk GmbH and Co.KG 24
Telefonica, S.A. 25
Telekom Deutschland GmbH 29
Vodafone Group PLC 32
MARKET FORECASTS 37
Market value projection 37
Market volume projection 39
MACROECONOMIC INDICATORS 41

APPENDIX 43
Methodology 43
Industry associations 44
Related Datamonitor research 44
Disclaimer 45
ABOUT DATAMONITOR 46
Premium Reports 46
Summary Reports 46
Datamonitor consulting 46


Index of Tables
Data table 1: Germany wireless telecommunication services market sales : USD billion, 2005-09 10
Data table 2: Germany wireless telecommunication services industry volume: million subscribers, 2005-09 11
Data table 3: Germany wireless telecommunication services industry share: % share, by volume, 2009 12
Data table 4: E-Plus Mobilfunk GmbH and Co.KG: key facts 24
Data table 5: Telefonica, S.A.: key facts 25
Data table 6: Telefonica, S.A.: key financials ($) 26
Data table 7: Telefonica, S.A.: key financials (€) 26
Data table 8: Telefonica, S.A.: key financial ratios 27
Data table 9: Telekom Deutschland GmbH: key facts 29
Data table 10: Telekom Deutschland GmbH: key financials ($) 30
Data table 11: Telekom Deutschland GmbH: key financials (€) 30
Data table 12: Telekom Deutschland GmbH: key financial ratios 30
Data table 13: Vodafone Group PLC: key facts 32
Data table 14: Vodafone Group PLC: key financials ($) 35
Data table 15: Vodafone Group PLC: key financials (£) 35
Data table 16: Vodafone Group PLC: key financial ratios 35
Data table 17: Germany wireless telecommunication services market sales projection : USD billion, 2009-14 37
Data table 18: Germany wireless telecommunication services industry volume projection : million subscribers, 2009-14 39
Data table 19: Germany size of population (million), 2005-09 41
Data table 20: Germany gdp (constant 2000 prices, USD billion), 2005-09 41
Data table 21: Germany gdp (current prices, USD billion), 2005-09 41
Data table 22: Germany inflation, 2005-09 42
Data table 23: Germany consumer price index (absolute), 2005-09 42
Data table 24: Germany exchange rate, 2005-09 42


Index of Figures
Chart 1: Germany wireless telecommunication services market sales : USD billion, 2005-09 10
Chart 2: Germany wireless telecommunication services industry volume: million subscribers, 2005-09 11
Chart 3: Germany wireless telecommunication services industry share: % share, by volume, 2009 12
Chart 4: Forces driving competition in the wireless telecommunication services industry in Germany, 2009 13
Chart 5: Drivers of buyer power in the wireless telecommunication services industry in Germany, 2009 15
Chart 6: Drivers of supplier power in the wireless telecommunication services industry in Germany, 2009 17
Chart 7: Factors influencing the likelihood of new entrants in the wireless telecommunication services industry in Germany, 2009 19
Chart 8: Factors influencing the threat of substitutes in the wireless telecommunication services industry in Germany, 2009 21
Chart 9: Drivers of degree of rivalry in the wireless telecommunication services industry in Germany, 2009 22
Chart 10: Telefonica, S.A.: revenues and profitability 27
Chart 11: Telefonica, S.A.: assets and liabilities 28
Chart 12: Telekom Deutschland GmbH: revenues and profitability 31
Chart 13: Telekom Deutschland GmbH: assets and liabilities 31
Chart 14: Vodafone Group PLC: revenues and profitability 36
Chart 15: Vodafone Group PLC: assets and liabilities 36
Chart 16: Germany wireless telecommunication services market sales projection : USD billion, 2009-14 38
Chart 17: Germany wireless telecommunication services industry volume projection : million subscribers, 2009-14 40

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