Keywords : drink, Beverage
It includes data on industry size and key market segments, plus textual and graphical analysis of the major trends and drivers and key competitors, main industry players and demographic information. What's In This Report * Contains an executive summary and data on value, volume and/or key market segments * Provides textual analysis of ’s recent performance and future prospects * Incorporate...
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It includes data on industry size and key market segments, plus textual and graphical analysis of the major trends and drivers and key competitors, main industry players and demographic information.
What's In This Report
* Contains an executive summary and data on value, volume and/or key market segments
* Provides textual analysis of ’s recent performance and future prospects
* Incorporates in-depth environment and competition analysis and scorecards (substitution threats, new entrants, bargaining power …)
* Includes a five-year projection of
* The main industry players are profiled with supporting key financial metrics
* Supported by the key macroeconomic and demographic data affecting the industry
Key Market Facts
* Detailed information is included on industry size, measured by value and/or volume
* Five forces scorecards provide an accessible yet in depth view of the industry ’s key competitors
This Report Will Support Your Decision Making Process
* Anticipate Industry trends and developments
* Feed your decision making process
* Make your presentation and marketing materials more valuable
* Save time
Market Definition
The fast food industry is defined as the sale of food and drinks for immediate consumption either on the premises or in designated eating areas shared with other foodservice operators, or for consumption elsewhere.. definition excludes sales through vending machines and is restricted to sales in specific foodservice channels (please see channel definitions below). All industry values are given in Operator Buying Prices that is the amount spent by foodservice operators on the food and drink that they serve and not the amount the consumers spend on food and drinks (Operator Selling Prices - OSPs) in these channels.. The difference is the mark up the foodservice operator adds in order to cover their other costs and generate a profit. This therefore values the industry in terms of the amount of money for which food and drinks manufacturers are competing. All currency conversions were performed using constant 2008 average annual exchange rates.. Industry volumes are classed as the total number of visits by individuals to foodservice locations that involve the consumption of either food. Multiple purchases made during the same visit are counted as one transaction.. The purchase of drink with food in the same location in the same visit is also considered as one transaction, not two. The industry is broken down in to four sectors : Quick Service Restaurants (QSR), Takeaways, Mobile & Street Vendors and Leisure Locations. QSR's ares defined as: locations where the primary function is to provide full meals but where table service is not offered.. Takeaways are defined as: establishments that provide freshly prepared food for immediate consumption and where typically 80% or more of sales come from consumers who take the food off the premises to consume.. Mobile & street vendors are defined as: Either individual mobile stalls or vans that offer a limited range of freshly prepared food as well as beverages. Leisure locations are defined as: locations serving food and drinks for immediate consumption on premises within leisure outlets (such as Cinemas, Theatres, Racecourses etc.) that the Leisure operator owns and operates itself. For the purpose of this market research report Europe is deemed to comprise of Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom. The global figure is deemed to comprise of the Americas, Asia-Pacific and Europe. The Americas comprises Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela, and the US. Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.
Beverage Industry in Europe
TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
FIVE FORCES ANALYSIS 14
Summary 14
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Autogrill S.p.A. 21
Burger King Corporation 25
McDonald's Corporation 28
Yum! Brands, Inc. 31
MARKET FORECASTS 35
Market value projection 35
Market volume projection 36
APPENDIX 37
Methodology 37
Industry associations 38
Related Datamonitor research 39
Disclaimer 40
ABOUT DATAMONITOR 41
Premium Reports 41
Summary Reports 41
Datamonitor consulting 41
Index of Tables
Data table 1: EUR pe fast food market sales : USD billion, 2005–09 10
Data table 2: EUR pe fast food industry volume: billion transactions, 2005–09 11
Data table 3: EUR pe fast food industry sector ation I:% share, by value, 2009 12
Data table 4: EUR pe fast food industry sector ation II: % share, by value, 2009 13
Data table 5: Autogrill S.p.A.: key facts 21
Data table 6: Autogrill S.p.A.: key financials ($) 23
Data table 7: Autogrill S.p.A.: key financials (€) 23
Data table 8: Autogrill S.p.A.: key financial ratios 23
Data table 9: Burger King Corporation: key facts 25
Data table 10: Burger King Corporation: key financials ($) 26
Data table 11: Burger King Corporation: key financial ratios 26
Data table 12: McDonald's Corporation: key facts 28
Data table 13: McDonald's Corporation: key financials ($) 29
Data table 14: McDonald's Corporation: key financial ratios 29
Data table 15: Yum! Brands, Inc.: key facts 31
Data table 16: Yum! Brands, Inc.: key financials ($) 33
Data table 17: Yum! Brands, Inc.: key financial ratios 33
Data table 18: EUR pe fast food market sales projection : USD billion, 2009–14 35
Data table 19: EUR pe fast food industry volume projection : billion transactions, 2009–14 36
Index of Figures
Chart 1: EUR pe fast food market sales : USD billion, 2005–09 10
Chart 2: EUR pe fast food industry volume: billion transactions, 2005–09 11
Chart 3: EUR pe fast food industry sector ation I:% share, by value, 2009 12
Chart 4: EUR pe fast food industry sector ation II: % share, by value, 2009 13
Chart 5: Forces driving competition in the fast food industry in EUR pe, 2009 14
Chart 6: Drivers of buyer power in the fast food industry in EUR pe, 2009 16
Chart 7: Drivers of supplier power in the fast food industry in EUR pe, 2009 17
Chart 8: Factors influencing the likelihood of new entrants in the fast food industry in EUR pe, 2009 18
Chart 9: Factors influencing the threat of substitutes in the fast food industry in EUR pe, 2009 19
Chart 10: Drivers of degree of rivalry in the fast food industry in EUR pe, 2009 20
Chart 11: Autogrill S.p.A.: revenues & profitability 24
Chart 12: Autogrill S.p.A.: assets & liabilities 24
Chart 13: Burger King Corporation: revenues & profitability 27
Chart 14: Burger King Corporation: assets & liabilities 27
Chart 15: McDonald's Corporation: revenues & profitability 30
Chart 16: McDonald's Corporation: assets & liabilities 30
Chart 17: Yum! Brands, Inc.: revenues & profitability 34
Chart 18: Yum! Brands, Inc.: assets & liabilities 34
Chart 19: EUR pe fast food market sales projection : USD billion, 2009–14 35
Chart 20: EUR pe fast food industry volume projection : billion transactions, 2009–14 36
