Carbonated Soft Drinks in Italy industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
*The carbonated soft drinks market consists of retail sales of diet cola, standard cola, fruit-flavored carbonates, mixers and other carbonates. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the compilation of this report have been calculated using 2014 annual average exchange rates.
*The Italian carbonated soft drinks market had total revenues of $4,765.6m in 2014, representing a compound annual growth rate (CAGR) of 0.7% between 2010 and 2014.
*Market consumption volume increased with a CAGR of 0.7% between 2010 and 2014, to reach a total of 3,314.4 million liters in 2014.
*Italian consumers have become more health orientated, which places a degree of downward pressure on volumes.
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Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the carbonated soft drinks market in Italy
Leading company profiles reveal details of key carbonated soft drinks market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Italy carbonated soft drinks market with five year forecasts by both value and volume
Macroeconomic indicators provide insight into general trends within the Italy economy
Key Questions Answered
What was the size of the Italy carbonated soft drinks market by value in 2014?
What will be the size of the Italy carbonated soft drinks market in 2019?
What factors are affecting the strength of competition in the Italy carbonated soft drinks market?
How has the market performed over the last five years?
Who are the top competitiors in Italy's carbonated soft drinks market?
Table Of Contents
Carbonated Soft Drinks in Italy TABLE OF CONTENTS Executive Summary 2 Market value 2 Market value forecast 2 Market volume 2 Market volume forecast 2 Category segmentation 2 Geography segmentation 2 Market share 2 Market rivalry 2 Market Overview 7 Market definition 7 Market analysis 7 Market Data 8 Market value 8 Market volume 9 Market Segmentation 10 Category segmentation 10 Geography segmentation 11 Market share 12 Market distribution 13 Market Outlook 14 Market value forecast 14 Market volume forecast 15 Five Forces Analysis 16 Summary 16 Buyer power 17 Supplier power 18 New entrants 19 Threat of substitutes 20 Degree of rivalry 21 Leading Companies 22 The Coca-Cola Company 22 Davide Campari-Milano S.p.A. 26 PepsiCo, Inc. 29 San Benedetto S.p.A 33 Macroeconomic Indicators 34 Country Data 34 Methodology 36 Industry associations 37 Related MarketLine research 37 Appendix 38 About MarketLine 38