It includes data on industry size and key market segments, plus textual and graphical analysis of the major trends and drivers and key competitors, main industry players and demographic information.


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* Contains an executive summary and data on value, volume and/or key market segments


* Provides textual analysis of ’s recent performance and future prospects


* Incorporates in-depth environment and competition analysis and scorecards (substitution threats, new entrants, bargaining power …)


* Includes a five-year projection of


* The main industry players are profiled with supporting key financial metrics


* Supported by the key macroeconomic and demographic data affecting the industry


Key Market Facts


* Detailed information is included on industry size, measured by value and/or volume


* Five forces scorecards provide an accessible yet in depth view of the industry ’s key competitors

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Market Definition

Foodservice is defined as the sale of food and drinks for immediate consumption either on the premises from which they were bought, or in designated eating areas shared with other foodservice operators, or in the case of takeaways transactions, freshly prepared food for immediate consumption.. definition excludes sales through vending machines and is restricted to sales in specific foodservice channels (please see channel definitions below). Various channels have been grouped together in what is called the "Profit segment " - this segment is characterised by the fact that no subsidy is paid (either directly or indirectly) to anyone participating in the foodservice transaction.. That is that neither the consumer nor the foodservice operator receives any subsidy. This includes the following channels - cafes, pubs & bars, nightclubs, full service restaurants, quick service restaurants, takeaways, hotels and lodging, street & mobile vendors, retail locations, leisure locations, on-board locations.. All segment values are given in Operator Buying Prices, that is the amount spent by foodservice operators on the food and drink that they serve and not the amount the consumers spend on food and drinks (Operator Selling Prices - OSPs) in these channels.. The difference is the mark up the foodservice operator adds in order to cover their other costs and generate a profit. This therefore values the segment in terms of the amount of money for which food and drinks manufacturers are competing. Segment volumes are classed as the total number of visits by individuals to foodservice locations that involve the consumption of either food, or drink, or both.. As such, if several people visit one location at once and there is only one bill (e.g. a group dining in a restaurant), the number of transactions is counted as being one for each person in the group. Multiple purchases made during the same visit (e.g. a person buys several drinks bought over a period of time in a bar) are counted as one transaction.. The purchase of drink with food in the same location in the same visit is also considered as one transaction, not two. The segment consists of the total sales generated by cafés, pubs, clubs, nightclubs, restaurants, takeaways, hotels & lodgings, street & mobile vendors, retail vendors, leisure vendors and on-board vendors - defined as food sold on board air, rail, sea or coach traveling vehicles. All currency conversions were carried out at constant 2008 average exchange rates. For the purpose of this market research report Asia-Pacific is deemed to comprise of Australia, China, Japan, India, Singapore, South Korea and Taiwan.

Table Of Contents

TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
FIVE FORCES ANALYSIS 14
Summary 14
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
China Quanjude Group, 21
McDonald's Corporation 22
The Ting Hsin International Group 25
MARKET FORECASTS 26
Market value projection 26
Market volume projection 27
MACROECONOMIC INDICATORS 28

APPENDIX 30
Methodology 30
Industry associations 31
Related Datamonitor research 31
Disclaimer 32
ABOUT DATAMONITOR 33
Premium Reports 33
Summary Reports 33
Datamonitor consulting 33


Index of Tables
Data table 1: China profit foodservice segment value: USD million, 2005-09 10
Data table 2: China profit foodservice segment volume: million transactions, 2005-09 11
Data table 3: China profit foodservice segment sector ation I:% share, by value, 2009 12
Data table 4: China profit foodservice segment sector ation II: % share, by value, 2009 13
Data table 5: China Quanjude Group,: key facts 21
Data table 6: McDonald's Corporation: key facts 22
Data table 7: McDonald's Corporation: key financials ($) 23
Data table 8: McDonald's Corporation: key financial ratios 23
Data table 9: The Ting Hsin International Group: key facts 25
Data table 10: China profit foodservice segment value projection : USD million, 2009-14 26
Data table 11: China profit foodservice segment volume projection : million transactions, 2009-14 27
Data table 12: China size of population (million), 2005-09 28
Data table 13: China gdp (constant 2000 prices, USD billion), 2005-09 28
Data table 14: China gdp (current prices, USD billion), 2005-09 28
Data table 15: China inflation, 2005-09 29
Data table 16: China consumer price index (absolute), 2005-09 29
Data table 17: China exchange rate, 2005-09 29


Index of Figures
Chart 1: China profit foodservice segment value: USD million, 2005-09 10
Chart 2: China profit foodservice segment volume: million transactions, 2005-09 11
Chart 3: China profit foodservice segment sector ation I:% share, by value, 2009 12
Chart 4: China profit foodservice segment sector ation II: % share, by value, 2009 13
Chart 5: Forces driving competition in the profit foodservice segment in China, 2009 14
Chart 6: Drivers of buyer power in the profit foodservice segment in China, 2009 16
Chart 7: Drivers of supplier power in the profit foodservice segment in China, 2009 17
Chart 8: Factors influencing the likelihood of new entrants in the profit foodservice segment in China, 2009 18
Chart 9: Factors influencing the threat of substitutes in the profit foodservice segment in China, 2009 19
Chart 10: Drivers of degree of rivalry in the profit foodservice segment in China, 2009 20
Chart 11: McDonald's Corporation: revenues and profitability 24
Chart 12: McDonald's Corporation: assets and liabilities 24
Chart 13: China profit foodservice segment value projection : USD million, 2009-14 26
Chart 14: China profit foodservice segment volume projection : million transactions, 2009-14 27

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