Haircare in Denmark

Haircare in Denmark

Datamonitor's Haircare in Denmark industry profile is an essential resource for top-level data and analysis covering the haircare industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The haircare market consists of conditioner, hair colorants, salon products, shampoo and styling agents. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the compilation of this report have been calculated using constant annual average exchange rates.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Market Share 13
CHAPTER 7 Five Forces Analysis 14
7.1 Summary 14
7.2 Buyer Power 16
7.3 Supplier Power 18
7.4 New Entrants 19
7.5 Substitutes 20
7.6 Rivalry 21
CHAPTER 8 Leading Companies 22
8.1 The Procter & Gamble Company 22
8.2 Unilever 25
8.3 L’Oreal S.A. 28
CHAPTER 9 Distribution 32
CHAPTER 10 Market Forecasts 33
10.1 Market Value Forecast 33
10.2 Market Volume Forecast 34
CHAPTER 11 Macroeconomic Indicators 35
CHAPTER 12 Appendix 37
12.1 Methodology 37
12.2 Industry Associations 38
12.3 Related Datamonitor Research 38

LIST OF TABLES
Table 1: Denmark Haircare Market Value: $ million, 2004-2008 9
Table 2: Denmark Haircare Market Volume: Units million, 2004-2008 10
Table 3: Denmark Haircare Market Segmentation I: % Share, by Value, 2008 11
Table 4: Denmark Haircare Market Segmentation II: % Share, by Value, 2008 12
Table 5: Denmark Haircare Market Share: % Share, by Value, 2008 13
Table 6: Key Facts: The Procter & Gamble Company 22
Table 7: Key Financials: The Procter & Gamble Company 24
Table 8: Key Facts: Unilever 25
Table 9: Key Financials: Unilever 27
Table 10: Key Facts: L’Oreal S.A. 28
Table 11: Key Financials: L’Oreal S.A. 30
Table 12: Denmark Haircare Distribution: % Share, by Value, 2008 32
Table 13: Denmark Haircare Market Value Forecast: $ million, 2008-2013 33
Table 14: Denmark Haircare Market Volume Forecast: Units million, 2008-2013 34
Table 15: Denmark Size of Population (million) , 2004-2008 35
Table 16: Denmark GDP (Constant 2000 Prices, $ billion), 2004-2008 35
Table 17: Denmark Inflation, 2004-2008 35
Table 18: Denmark Exchange Rate, 2004-2008 36