Dog care in the Netherlands to 2013

Dog care in the Netherlands to 2013

Introduction

This databook provides key data and information on the dog care market in the Netherlands. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: dog food, dog toys and dog chews & treats

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the dog care market, including company overview, key facts and business description

Highlights

The market for dog care in the Netherlands increased at a compound annual growth rate of 4% between 2003 and 2008.

The dog food category led the dog care market in the Netherlands, accounting for a share of 94.6%.

Leading players in the Dutch dog care market include Mars, Inc. and Nestle S.A..

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the dog care market in the Netherlands

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Dog care 2
Summary category level - Dog food 3
Summary category level - Dog toys 4
Summary category level - Dog chews & treats 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value Analysis, 2003-08 20
Value Analysis, 2008-13 21
Value Analysis, US$ 2003-08 23
Value Analysis, US$ 2008-13 23
Volume Analysis, 2003-08 25
Volume Analysis, 2008-13 26
Company and Brand Share Analysis 28
Distribution Analysis 31
Expenditure & consumption per capita 33
Chapter 4 LEADING COMPANY PROFILES 36
Mars, Inc. 36
Nestlé SA 38
Chapter 5 CATEGORY ANALYSIS - DOG FOOD 41
Value Analysis, 2003-08 41
Value Analysis, 2008-13 42
Value Analysis, US$ 2003-08 44
Value Analysis, US$ 2008-13 44
Volume Analysis, 2003-08 46
Volume Analysis, 2008-13 47
Company and Brand Share Analysis 49
Distribution Analysis 52
Expenditure & consumption per capita 54
Chapter 6 CATEGORY ANALYSIS - DOG TOYS 57
Value Analysis, 2003-08 57
Value Analysis, 2008-13 58
Value Analysis, US$ 2003-08 59
Value Analysis, US$ 2008-13 59
Volume Analysis, 2003-08 60
Volume Analysis, 2008-13 61
Company and Brand Share Analysis 62
Distribution Analysis 64
Expenditure & consumption per capita 66
Chapter 7 CATEGORY ANALYSIS - DOG CHEWS & TREATS 69
Value Analysis, 2003-08 69
Value Analysis, 2008-13 70
Value Analysis, US$ 2003-08 72
Value Analysis, US$ 2008-13 72
Volume Analysis, 2003-08 74
Volume Analysis, 2008-13 75
Company and Brand Share Analysis 77
Distribution Analysis 80
Expenditure & consumption per capita 82
Chapter 8 COUNTRY COMPARISON 85
Value 85
Volume 90
Market Share 95
Chapter 9 NEW PRODUCT DEVELOPMENT 96
Product launches over time 96
Recent product launches 98
Chapter 10 NETHERLANDS SOCIOECONOMIC PROFILE 99
Country Overview 99
Key Facts 100
Political Overview 101
Economic Overview 102
Chapter 11 NETHERLANDS MACROECONOMIC PROFILE 103
Macroeconomic Indicators 103
Chapter 12 RESEARCH METHODOLOGY 108
Methodology overview 108
Secondary research 109
Market modeling 110
Primary research 111
Data finalization 112
Ongoing research 112
Chapter 13 APPENDIX 113
Future readings 113
How to contact experts in your industry 113
Disclaimer 113

LIST OF FIGURES
Figure 1: Netherlands dog care value and value forecast, 2003-13 (€ m, nominal prices) 22
Figure 2: Netherlands dog care category growth comparison, by value, 2003-13 24
Figure 3: Netherlands dog care volume and volume forecast, 2003-13 (Kg/Units m) 27
Figure 4: Netherlands dog care category growth comparison, by volume, 2003-13 27
Figure 5: Netherlands dog care company share, by value, 2007-08 (%) 29
Figure 6: Netherlands dog care distribution channels, by value, 2007-08 (%) 32
Figure 7: Netherlands dog food value and value forecast, 2003-13 (€ m, nominal prices) 43
Figure 8: Netherlands dog food category growth comparison, by value, 2003-13 45
Figure 9: Netherlands dog food volume and volume forecast, 2003-13 (Kg m) 48
Figure 10: Netherlands dog food category growth comparison, by volume, 2003-13 48
Figure 11: Netherlands dog food company share, by value, 2007-08 (%) 50
Figure 12: Netherlands dog food distribution channels, by value, 2007-08 (%) 53
Figure 13: Netherlands dog toys value and value forecast, 2003-13 (€ m, nominal prices) 58
Figure 14: Netherlands dog toys volume and volume forecast, 2003-13 (Units m) 61
Figure 15: Netherlands dog toys distribution channels, by value, 2007-08 (%) 65
Figure 16: Netherlands dog chews & treats value and value forecast, 2003-13 (€ m, nominal prices) 71
Figure 17: Netherlands dog chews & treats category growth comparison, by value, 2003-13 73
Figure 18: Netherlands dog chews & treats volume and volume forecast, 2003-13 (Kg m) 76
Figure 19: Netherlands dog chews & treats category growth comparison, by volume, 2003-13 76
Figure 20: Netherlands dog chews & treats company share, by value, 2007-08 (%) 78
Figure 21: Netherlands dog chews & treats distribution channels, by value, 2007-08 (%) 81
Figure 22: Global dog care market split (value terms, 2008) – Top 5 countries 86
Figure 23: Global dog care market value, 2003–2008 (Top 5 countries) 89
Figure 24: Global dog care market split (volume terms, 2008) – Top 5 countries 91
Figure 25: Global dog care market volume, 2003–2008 (Top 5 countries) 94
Figure 26: Map of Netherlands 100
Figure 27: Annual data review process 109

LIST OF TABLES
Table 1: Dog care category definitions 8
Table 2: Dog care distribution channels 9
Table 3: Netherlands dog care value, 2003-08 (€ m, nominal prices) 20
Table 4: Netherlands dog care value forecast, 2008-13 (€ m, nominal prices) 21
Table 5: Netherlands dog care value, 2003-08 (US$ m nominal prices) 23
Table 6: Netherlands dog care value forecast, 2008-13 (US$ m nominal prices) 23
Table 7: Netherlands dog care volume, 2003-08 (Kg/Units m) 25
Table 8: Netherlands dog care volume forecast, 2008-13 (Kg/Units m) 26
Table 9: Netherlands dog care brand share, by value, 2007-08 (%) 28
Table 10: Netherlands dog care value, by brand 2007-08 (€ m nominal prices) 28
Table 11: Netherlands dog care company share by value, 2007-08 (%) 30
Table 12: Netherlands dog care value, by company, 2007-08 (€ m nominal prices) 30
Table 13: Netherlands dog care distribution channels, by value, 2007-08 (%) 31
Table 14: Netherlands dog care value, by distribution channel, 2007-08 (€ m nominal prices) 31
Table 15: Netherlands dog care expenditure per capita, 2003-08 (€, nominal prices) 33
Table 16: Netherlands dog care forecast expenditure per capita, 2008-13 (€, nominal prices) 33
Table 17: Netherlands dog care expenditure per capita, 2003-08 (US$ nominal prices) 34
Table 18: Netherlands dog care forecast expenditure per capita, 2008-13 (US$ nominal prices) 34
Table 19: Netherlands dog care consumption per capita, 2003-08 (Kg/Units) 35
Table 20: Netherlands dog care forecast consumption per capita, 2008-13 (Kg/Units) 35
Table 21: Mars, Inc. Key Facts 36
Table 22: Nestlé SA Key Facts 38
Table 23: Netherlands dog food value, 2003-08 (€ m, nominal prices) 41
Table 24: Netherlands dog food value forecast, 2008-13 (€ m, nominal prices) 42
Table 25: Netherlands dog food value, 2003-08 (US$ m nominal prices) 44
Table 26: Netherlands dog food value forecast, 2008-13 (US$ m nominal prices) 44
Table 27: Netherlands dog food volume, 2003-08 (Kg m) 46
Table 28: Netherlands dog food volume forecast, 2008-13 (Kg m) 47
Table 29: Netherlands dog food brand share, by value, 2007-08 (%) 49
Table 30: Netherlands dog food value, by brand 2007-08 (€ m nominal prices) 49
Table 31: Netherlands dog food company share by value, 2007-08 (%) 51
Table 32: Netherlands dog food value, by company, 2007-08 (€ m nominal prices) 51
Table 33: Netherlands dog food distribution channels, by value, 2007-08 (%) 52
Table 34: Netherlands dog food value, by distribution channel, 2007-08 (€ m nominal prices) 52
Table 35: Netherlands dog food expenditure per capita, 2003-08 (€, nominal prices) 54
Table 36: Netherlands dog food forecast expenditure per capita, 2008-13 (€, nominal prices) 54
Table 37: Netherlands dog food expenditure per capita, 2003-08 (US$ nominal prices) 55
Table 38: Netherlands dog food forecast expenditure per capita, 2008-13 (US$ nominal prices) 55
Table 39: Netherlands dog food consumption per capita, 2003-08 (Kg) 56
Table 40: Netherlands dog food forecast consumption per capita, 2008-13 (Kg) 56
Table 41: Netherlands dog toys value, 2003-08 (€ m, nominal prices) 57
Table 42: Netherlands dog toys value forecast, 2008-13 (€ m, nominal prices) 58
Table 43: Netherlands dog toys value, 2003-08 (US$ m nominal prices) 59
Table 44: Netherlands dog toys value forecast, 2008-13 (US$ m nominal prices) 59
Table 45: Netherlands dog toys volume, 2003-08 (Units m) 60
Table 46: Netherlands dog toys volume forecast, 2008-13 (Units m) 61
Table 47: Netherlands dog toys brand share, by value, 2007-08 (%) 62
Table 48: Netherlands dog toys value, by brand 2007-08 (€ m nominal prices) 62
Table 49: Netherlands dog toys company share by value, 2007-08 (%) 63
Table 50: Netherlands dog toys value, by company, 2007-08 (€ m nominal prices) 63
Table 51: Netherlands dog toys distribution channels, by value, 2007-08 (%) 64
Table 52: Netherlands dog toys value, by distribution channel, 2007-08 (€ m nominal prices) 64
Table 53: Netherlands dog toys expenditure per capita, 2003-08 (€, nominal prices) 66
Table 54: Netherlands dog toys forecast expenditure per capita, 2008-13 (€, nominal prices) 66
Table 55: Netherlands dog toys expenditure per capita, 2003-08 (US$ nominal prices) 67
Table 56: Netherlands dog toys forecast expenditure per capita, 2008-13 (US$ nominal prices) 67
Table 57: Netherlands dog toys consumption per capita, 2003-08 (Units) 68
Table 58: Netherlands dog toys forecast consumption per capita, 2008-13 (Units) 68
Table 59: Netherlands dog chews & treats value, 2003-08 (€ m, nominal prices) 69
Table 60: Netherlands dog chews & treats value forecast, 2008-13 (€ m, nominal prices) 70
Table 61: Netherlands dog chews & treats value, 2003-08 (US$ m nominal prices) 72
Table 62: Netherlands dog chews & treats value forecast, 2008-13 (US$ m nominal prices) 72
Table 63: Netherlands dog chews & treats volume, 2003-08 (Kg m) 74
Table 64: Netherlands dog chews & treats volume forecast, 2008-13 (Kg m) 75
Table 65: Netherlands dog chews & treats brand share, by value, 2007-08 (%) 77
Table 66: Netherlands dog chews & treats value, by brand 2007-08 (€ m nominal prices) 77
Table 67: Netherlands dog chews & treats company share by value, 2007-08 (%) 79
Table 68: Netherlands dog chews & treats value, by company, 2007-08 (€ m nominal prices) 79
Table 69: Netherlands dog chews & treats distribution channels, by value, 2007-08 (%) 80
Table 70: Netherlands dog chews & treats value, by distribution channel, 2007-08 (€ m nominal prices) 80
Table 71: Netherlands dog chews & treats expenditure per capita, 2003-08 (€, nominal prices) 82
Table 72: Netherlands dog chews & treats forecast expenditure per capita, 2008-13 (€, nominal prices) 82
Table 73: Netherlands dog chews & treats expenditure per capita, 2003-08 (US$ nominal prices) 83
Table 74: Netherlands dog chews & treats forecast expenditure per capita, 2008-13 (US$ nominal prices) 83
Table 75: Netherlands dog chews & treats consumption per capita, 2003-08 (Kg) 84
Table 76: Netherlands dog chews & treats forecast consumption per capita, 2008-13 (Kg) 84
Table 77: Global dog care market value, 2008 85
Table 78: Global dog care market split (value terms (US$ m), 2008) – Top 5 countries 88
Table 79: Global dog care market volume, 2008 90
Table 80: Global dog care market split (volume terms, 2008) – Top 5 countries 93
Table 81: Leading players - Top 5 countries 95
Table 82: Netherlands dog care new product launches reports, by company (Top 5 companies), 2008 96
Table 83: Netherlands dog care new product launches SKUs, by company (Top 5 companies), 2008 96
Table 84: Netherlands dog care new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 97
Table 85: Netherlands dog care new product launches (reports), by ingredients (Top 10 ingredients), 2008 97
Table 86: Netherlands dog care new product launches (reports), by package tags or claims (Top 10 claims), 2008 98
Table 87: Netherlands dog care new product launches (reports) - Recent 5 launches (2008) 98
Table 88: Netherlands Key Facts 100
Table 89: Netherlands population, by age group, 2003-08 (millions) 103
Table 90: Netherlands population forecast, by age group, 2008-13 (millions) 104
Table 91: Netherlands population, by gender, 2003-08 (millions) 104
Table 92: Netherlands population forecast, by gender, 2008-13 (millions) 105
Table 93: Netherlands nominal GDP, 2003-08 (€ bn, nominal prices) 105
Table 94: Netherlands nominal GDP forecast, 2008-13 (€ bn, nominal prices) 105
Table 95: Netherlands real GDP, 2003-08 (€ bn, 2000 prices) 106
Table 96: Netherlands real GDP forecast, 2008-13 (€ bn, 2000 prices) 106
Table 97: Netherlands real GDP, 2003-08 (US$ bn, 2000 prices) 106
Table 98: Netherlands real GDP forecast, 2008-13 (US$ bn, 2000 prices) 107
Table 99: Netherlands consumer price index, 2003-08 (2000=100) 107
Table 100: Netherlands consumer price index, 2008-13 (2000=100) 107